Bank Mandiri Brand Guidelines: Four State Banks, One Lower-Case Name & Livin’

A young name built from old banks.

Bank Mandiri, formally PT Bank Mandiri (Persero) Tbk, is a young name built from old banks. The bank says it was founded on 2 October 1998 as part of the Indonesian government’s bank restructuring programme, and that in July 1999 four state banks were merged into it: Bank Bumi Daya, Bank Dagang Negara, Bank Ekspor Impor Indonesia and Bank Pembangunan Indonesia. English Wikipedia says the merged banks operated as a single bank from 31 July 1999; Indonesian Wikipedia gives 1 August 1999 as the start of full operations.

The four had long histories of their own, several of them rooted in Dutch and British banks that Indonesia nationalised. English Wikipedia traces Bank Dagang Negara to Escomptobank, set up in Batavia, now Jakarta, in 1857 and nationalised in 1960; Bank Ekspor Impor Indonesia to the Indonesian business of the Nederlandsche Handel-Maatschappij, nationalised in 1960; Bank Bumi Daya to the nationalised local operations of Nationale Handelsbank in 1959 and of the Chartered Bank in 1964; and Bank Pembangunan Indonesia to a state industrial bank founded in 1951. That lineage lies behind the bank’s own statement that it carries on a tradition of more than 140 years in Indonesian banking. The sources used for this guide do not say how the predecessor banks operated during the Japanese occupation of 1942–1945.

The merger was a crisis measure. English Wikipedia says the four banks had failed in 1998 and were combined to restructure the state banks after that year’s financial crisis; during the reorganisation the network was cut by 194 branches and staff reduced from 26,600 to 17,620. Indonesian Wikipedia adds that the new bank replaced, over three years, the nine separate banking systems it had inherited from its four predecessors. The name itself means “self-reliant” or “independent” in Indonesian, English Wikipedia says.

A state bank at the centre of a group.

Bank Mandiri listed its shares on the Indonesia Stock Exchange in 2003, Indonesian Wikipedia says, and it remains majority state-owned. In March 2025, by the same account, the government transferred its majority holding to the operating arm of Danantara, the sovereign wealth fund. Shareholder data from the central securities depository KSEI, reported by Katadata on 3 November 2026, put Danantara Asset Management’s stake at 51.78% on 30 October 2026, up from 51.48% a month earlier.

The bank sits at the centre of a financial group. Indonesian Wikipedia records the creation of Mandiri Sekuritas in 2000, the 2009 purchase of the finance company that became Mandiri Tunas Finance and the founding of the venture-capital arm Mandiri Capital in 2015. In early 2021 its Islamic banking unit, Bank Syariah Mandiri, was merged with other state-owned Islamic banks into Bank Syariah Indonesia, in which Bank Mandiri holds the majority of shares, the same source says.

Abroad, Indonesian Wikipedia lists offices in Singapore, Hong Kong, Shanghai, Dili and the Cayman Islands, and subsidiary offices in London and Kuala Lumpur; English Wikipedia dates the Dili branch and a Shanghai representative office to 2004. At home, the bank says it is licensed and supervised by Indonesia’s financial services authority, OJK, and by Bank Indonesia.

The head office has moved recently. In June 2025, Indonesian Wikipedia says, the bank moved its headquarters from Plaza Mandiri to Menara Mandiri, the tower formerly called Plaza Bapindo after one of its predecessor banks, when Plaza Mandiri became Danantara’s headquarters. The bank’s own website now gives Menara Mandiri 1 in Jakarta as its head office.

Design and documentation.

Southeast Asian banks speak to a wide range of customers at once: city professionals and market traders, exporters and farmers, families in the capital and small businesses in provincial towns. Their identities are built to read clearly on a branch sign, a card and a phone screen. Strong symbols and wordmarks are common, often set in deep blues, greens, purples or golds, and many marks carry a symbol with local meaning: Bangkok Bank, for example, has used the royal lotus as its emblem since 1972, according to Thai Wikipedia.

Names often work in more than one language. Many banks pair a name in the local language with an English name or a short set of initials, and some add a Chinese name for business in China; Kasikornbank introduced a logo in Thai, Chinese and English in 2007, English Wikipedia says. Photography of branches, city skylines and everyday customers carries much of the visual message on websites and in campaigns.

Digital channels sit at the centre of the brand. Bank websites give prominent space to everyday banking, loans and mobile apps, such as Bangkok Bank’s Bualuang mBanking and Kasikornbank’s K PLUS, and to QR payments for shops and market stalls. Many banks also present programmes for small businesses, farmers and communities with less access to banking, and an increasing number present themselves as regional banks, linking customers across borders through subsidiaries in neighbouring countries.

Reporting is the other half of the identity. Listed banks publish annual and sustainability reports, and these documents often carry the most considered typography and photography a bank produces. This guide looks at each brand’s history and what can be checked about how it presents itself, and treats the colours and type shown here as an unofficial interpretation rather than official brand assets.

A lower-case name that became an app.

Mandiri presents itself in lower case. English Wikipedia notes that the name is stylised in lower-case letters with a dotless i, and the bank’s pages pair it with the motto “Terdepan, Terpercaya, Tumbuh bersama Anda”, roughly “foremost, trusted, growing with you.”

Its consumer brand now runs through an app. English Wikipedia lists Livin’ by Mandiri, for personal banking, and Kopra by Mandiri, for business clients, as its digital channels, and the Livin’ name has spread well beyond the phone. In January 2026 Marketing-Interactive reported the launch of the full squad of Jakarta Livin’ by Mandiri, the bank’s women’s volleyball team, for the 2026 Proliga season. The launch included an official jersey presented as a brand asset, a special-edition eMoney card and fan content on the bank’s Livin’ Sukha platform, all under the line “Livin’ The Dream Winning The Game.”

Partnerships extend the same app. In March 2026 the same publication reported the launch of the Marriott Bonvoy Mandiri Credit Card, described as Marriott Bonvoy’s first co-branded credit card in Southeast Asia and Bank Mandiri’s first partnership with a global hospitality group. The card is built into Livin’ by Mandiri, with QRIS payments, virtual cards and instalments, and the publication read the launch as part of the bank’s push to become an integrated lifestyle platform.

For a design guide, Bank Mandiri shows how a merged state bank can give four histories a single lower-case name and then carry that name into an app, a volleyball team and co-branded cards. Compare BCA, another Jakarta bank, and BRI, another state bank in Danantara’s portfolio. For this guide we use an archipelago navy and a warm gold with a sans, an unofficial interpretation; no product or logo is reproduced.

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