FarmDroid Brand Guidelines: The Warming Brothers’ Solar Seed-and-Weed Robot From Vejen

From a hand hoe to a robot.

FarmDroid is a Danish maker of field robots based in Vejen, in southern Jutland. Its story begins with hand work. EY Denmark, writing in March 2024, said the idea came to Jens Warming in an organic beet field near Rødding, where he was hoeing fodder beet by hand on his family’s organic farm. A smith and marine engineer by training, he went into the workshop and pieced something together; over the following years he and his brother developed it into the robot the company sells today.

The Robot Report told the same story in October 2024: Jens Vest Warming started FarmDroid after hand-weeding sugar beet on the family farm, then teamed up with his brother, Kristian Warming, to co-found the company in Vejen in 2018. A January 2023 press release from DI, the Confederation of Danish Industry, also dates the company’s start to 2018 and names both brothers as its founders.

The company grew quickly from a very small base. EY reported that in 2019 FarmDroid consisted of three people who sold twelve robots in total, and that by 2024 it had just under fifty employees, with the development department growing most. In 2021 the company won the Startup/Scaleup category of EY Entrepreneur Of The Year in Denmark, and in early 2023 DI’s south-west Jutland branch gave it its regional Initiative Prize. DI said the robots are assembled in Vejen from components supplied by subcontractors, many of them local.

In October 2024 The Robot Report reported a funding round led by Convent Capital, with the Export and Investment Fund of Denmark (EIFO) and Navus Ventures taking part. The founders said at the time that they remained the company’s primary owners. In September 2025 the Danish farm paper LandbrugsAvisen described Kristian Warming as FarmDroid’s director and founder; René Jørgensen had been named as chief executive in the 2023 and 2024 reports.

It remembers every seed.

FarmDroid makes one main machine, the FD20, and builds its range around add-ons for it. The idea is simple. When the robot sows, it uses RTK-corrected GPS — satellite positioning sharpened by a base station on the farm — to record where each seed goes. On later passes it already knows where the crop is, so it can hoe between and within the rows without cameras or weed-recognition software. Farmers Weekly described this in December 2021: arrow-shaped tines slice through the soil between the rows, while solenoid-actuated blades move in and out around each recorded crop plant within the row.

The robot runs on electricity from solar panels mounted on top, with a battery bank for cloudy spells and nights; DI wrote that on most days it can keep going around the clock. It works slowly. Farmers Weekly gave typical speeds of about 500 metres an hour when drilling and 650 to 800 metres an hour when weeding, and noted that it was first developed by the Warming brothers to sow and weed sugar beet. The same report followed the first FD20 in the UK, a six-row machine delivered in 2021 to an organic arable farm near Shrewsbury, and counted more than 160 robots at work in Denmark, Germany and the UK by then.

The range has widened since. The Robot Report said in 2024 that a new micro-spray implement lets the FD20 spot-spray, which the company saw as its route from organic farms into conventional ones. In September 2025 LandbrugsAvisen reported a new seeding system, +Seed 14 mm, for seeds up to 14 millimetres across — maize, peas and beans among them — against the earlier limit of six millimetres. It fits all generations of the robot as an upgrade, was due for delivery in February 2026, and was shown at Agritechnica in Hanover in November 2025. The French farm site Terre-net added that the robot sows at depths of 10 to 50 millimetres.

The customer base has grown with it. EY said in 2024 that more than 425 robots were at work, with Germany and France the largest markets, and Canada, Australia and the United States also served; most buyers so far were organic farmers. FarmDroid told LandbrugsAvisen in 2025 that its robots were working in more than twenty countries. It sells through distributors, according to The Robot Report.

Category.

Precision-farming and agricultural-robot companies sell technology that most people never see up close, so their imagery has to do a lot of explaining. The most familiar picture is a machine working a long crop row, shot low and often in the warm light of early morning or evening, with the rows running away toward the horizon. It speaks of scale and repetition: the field is large, and the machine passes over every metre of it.

The second recurring picture is the screen. Guidance and control makers show in-cab displays filled with colour field maps — bands of colour for harvest, seeding or coverage — with a small tractor or sprayer icon tracing its path. Drone-eye views of fields do similar work from outside the cab, turning a farm into a grid, a patchwork or a set of passes that reads almost like a diagram.

People appear too, usually as working figures rather than models: a farmer at the edge of a field holding a tablet, an engineer kneeling beside a robot between the plants, a dealer pointing at a display. Robot makers lean on close-ups of cameras, solar panels and wheels, and on small machines set against wide open ground.

Much of this imagery is made for the trade-show calendar. Launches cluster around large events such as Agritechnica in Hanover, World FIRA, the agricultural-robotics meeting in France, and the Farm Progress Show in the American Midwest, where companies build branded stands, demonstration plots and live field runs. For a designer the visual language is consistent: greens and earth tones taken from the field, high-contrast interface colour taken from the screens, and clean sans-serif type that looks at home on a display.

A farm story told plainly.

FarmDroid’s public story is a farmer’s story. Every account of it — from EY, from DI and from the trade press — starts with a brother hoeing beet by hand and ends with a machine that does the job in the same field. The company calls its robots field-tenders rather than machines, EY reported, and its chief executive described the FD20 as practical and slow, working on green energy it makes itself.

That plainness carries into how the company is reported. The robot is presented through what it does in a season — sowing, then hoeing round the seeds it has sown — and through named farmers who have tried it, such as the Shropshire family who took the first British unit and the Danish dairy farmer quoted when +Seed 14 mm was launched. The machine itself is light for a field machine — about 900 kilograms, its chief executive told EY — with its solar panels mounted on top.

The company writes its name as one word, FarmDroid, and its main product carries a short code, FD20. For readers searching online, the company uses farmdroid.com and the Danish address farmdroid.dk.

For a design guide, FarmDroid shows how a robot maker can lead with the field rather than the technology: the seed, the row and the sun on the panels. Compare Agrointelli, another Danish field-robot maker, and Naïo Technologies, a French maker of weeding robots. For this guide we use a beet-leaf green and a midsummer gold with a serif, an unofficial interpretation; no product or logo is reproduced.

Keep FarmDroid’s identity on hand — save it to a board in the Made Good inspiration library.