Naïo Technologies Brand Guidelines: Toulouse Field Robots, Oz and Ted, Relaunched as Naïo

A robotics start-up for farm work.

Naïo Technologies was founded in 2011 in the Toulouse area by two engineers, Aymeric Barthès and Gaëtan Séverac, according to French Wikipedia. Its aim was to build robots that take over tiring, repetitive field work from farmers, starting with weeding. The founding year is repeated in later trade coverage: AgFunderNews and AgNavigator both gave 2011 when they reported on the company in November 2025.

The early years were spent close to Toulouse’s research and farming networks. French Wikipedia records that in 2015 Naïo ran a student robotics contest, “Move Your Robot,” to improve the guidance software of its Oz robot, and that the French space agency CNES and a test laboratory proposed trying a satellite positioning algorithm on one of its machines; field trials followed in 2016 on two vegetable farms and a vineyard in Occitanie. A short-lived partnership with Carré, a maker of mechanical weeding tools, began in 2015 and ended soon after, the same article says, with Naïo choosing to keep control of selling its own robot.

In 2016 the company brought out a straddle robot for weeding vineyards, developed with the French vine and wine institute IFV, the LAAS robotics laboratory and the Vinovalie cooperative group, French Wikipedia says. That year it also launched FIRA, an international forum on agricultural robotics held in Toulouse. The company moved from Toulouse to Ramonville-Saint-Agne and then, in April 2017, to Escalquens, south-east of the city, and in 2023 it was named among the winners of the first French Tech 2030 programme.

Oz, Ted, Jo and Orio.

Naïo’s range has been built around four electric robots, each with a short name. Oz is the market-garden robot: the company describes it as an assistant for sowing, marking out furrows, hoeing and weeding in market gardens and specialist crops, with more than 35 tools that fit it and the ability to carry crates or pull a trailer. It uses RTK satellite guidance and works from a map the grower creates for each crop.

Ted is the vineyard machine, a straddle robot that runs over the vine row. Naïo calls it the first truly autonomous and versatile vineyard straddler, a claim we give as the company’s own. It carries tools for weeding under and between the rows and for managing foliage, and relies on a precise map of the vineyard that is reused each year. Jo, a compact tracked robot, was made for narrow vines, nurseries and small fruit, and Orio is a larger autonomous tool carrier for field vegetables and young trees, with a three-point hitch for existing seed drills, harrows and hoes.

The company groups its software under the name “Autonomie Augmentée,” which it says lets a robot finish a validated task with no one watching in the field. It also says its robots are designed near Toulouse and made in France, mostly from European components with French circuit boards; that is the company’s claim. Naïo has said its robots have been developed with farmers, technical institutes and partners including the IFV, the Champagne wine committee CIVC and UC Davis. AgNavigator reported in November 2025 that more than 350 of its robots had been deployed across five continents, a figure that came from the company.

Since the 2025 takeover, the range has narrowed. Réussir reported that the new owners would concentrate on its two most profitable robots, Oz and Ted, and the company’s website now says that Orio and Jo are not made or sold by the new company and have not had manufacturer support since 15 June 2026; their pages remain online for information only.

Robots in the rows.

Precision-farming and agricultural-robot companies sell technology that most people never see up close, so their imagery has to do a lot of explaining. The most familiar picture is a machine working a long crop row, shot low and often in the warm light of early morning or evening, with the rows running away toward the horizon. It speaks of scale and repetition: the field is large, and the machine passes over every metre of it.

The second recurring picture is the screen. Guidance and control makers show in-cab displays filled with colour field maps — bands of colour for harvest, seeding or coverage — with a small tractor or sprayer icon tracing its path. Drone-eye views of fields do similar work from outside the cab, turning a farm into a grid, a patchwork or a set of passes that reads almost like a diagram.

People appear too, usually as working figures rather than models: a farmer at the edge of a field holding a tablet, an engineer kneeling beside a robot between the plants, a dealer pointing at a display. Robot makers lean on close-ups of cameras, solar panels and wheels, and on small machines set against wide open ground.

Much of this imagery is made for the trade-show calendar. Launches cluster around large events such as Agritechnica in Hanover, World FIRA, the agricultural-robotics meeting in France, and the Farm Progress Show in the American Midwest, where companies build branded stands, demonstration plots and live field runs. For a designer the visual language is consistent: greens and earth tones taken from the field, high-contrast interface colour taken from the screens, and clean sans-serif type that looks at home on a display.

Receivership in 2025, a new company the same autumn.

The original company did not survive in its first form. In June 2025 Naïo Technologies was placed in redressement judiciaire, a court-supervised recovery process, so that a buyer could be found, AgNavigator and Réussir reported. AgNavigator linked the trouble to a sharp fall in demand for farm machinery and to a crisis in wine production, one of Naïo’s main markets; AgFunderNews quoted the sales director as saying the company had also spread itself across too many projects.

On 27 October 2025 the commercial court in Toulouse approved a takeover offer from Antoine Monville, a Toulouse entrepreneur and industrialist, and Matthias Carrière, Naïo Technologies’ sales director for twelve years, Réussir reported on 4 November 2025. The business passed to a new company named simply Naïo, with Monville as president, which took on 20 of the 49 staff and kept in touch with owners of the robots already sold. French Wikipedia records that the old company was placed in liquidation on 28 October 2025. AgNavigator named the backers of the relaunch as Mirova, Bpifrance and the Occitanie region’s ARIS fund, with Jean-Marc Nozeran, formerly president of Continental Automotive France, chairing the supervisory board. The new team said it would start in markets it already knew — France, Spain, Italy and Central Europe — and widen its European dealer network, which the company puts at 40 partners in more than 20 countries.

The website still sits at naio-technologies.com; naio.fr is an unrelated site.

For a design guide, Naïo Technologies shows how a small engineering brand can give machines short names and carry them through a change of owner. Compare Ecorobotix, a Swiss maker of camera-guided sprayers, and FarmDroid, another European field-robot maker. For this guide we use a row green, clay brown and mist with a rounded sans, an unofficial interpretation; no product or logo is reproduced.

Keep Naïo Technologies’s identity on hand — save it to a board in the Made Good inspiration library.