Agrointelli Brand Guidelines: The Aarhus Spin-Out Behind Robotti, Bankrupt in 2026

A university spin-out with a field robot.

Agrointelli was a Danish agricultural-robotics company founded in 2015. Aarhus University, which lists it among its spin-outs, says it was founded by Ole Green, an adjunct professor at the university, “and others,” with the aim of turning new agricultural knowledge and research results into products and technology platforms that farmers could use directly in the field. The university says the company kept a close relationship with its Department of Agroecology and its Department of Engineering, and developed award-winning technologies with them.

The company’s registered name, as it appears in the German Agricultural Society’s award lists, was Agro Intelligence ApS. In the trade press the brand is written both as Agrointelli and as AgroIntelli; this guide uses the first form throughout.

Its work was split between two places. In October 2019 the Danish farming paper LandbrugsAvisen reported that a new, larger version of its robot was being built partly at the company’s workshop in Lem and partly in its design department in Aarhus. Ole Green was named in that report as the company’s director, and in May 2025 Future Farming described him as its chief executive and founder.

Outside money came in stages. Future Farming reported in May 2025 that Nordic Alpha Partners had supported Agrointelli since 2020, and that a new investment round had come from EAAVL Beteiligungsgesellschaft, a family office in northern Germany, in partnership with Nordic Alpha Partners. Ole Green told the magazine the company had wanted “a strategic investor who understands farming and believes in innovation.” LandbrugsAvisen reported the same German co-investment that month.

Robotti, an implement carrier with no cab.

Agrointelli had one signature product: Robotti, a driverless carrier for farm implements. Aarhus University describes it as an autonomous tool carrier; Farmers Weekly, writing in May 2026, called it a self-driving implement tool carrier, dated its introduction to 2015, and described a twin-engine machine able to work a number of implements for cultivation, seeding and planting. LandbrugsAvisen listed its uses in 2026 as sowing, weeding and precision spraying.

The range grew in size. According to LandbrugsAvisen in October 2019, Robotti had until then come in two versions, one with a single 25-horsepower engine and one with two engines giving 50 horsepower in all. The new model described in that report could carry one or two 75-horsepower engines, for 150 horsepower in total, and Ole Green said it would be launched officially at Agritechnica, the farm-machinery show. The paper reported that the first use in view was topping seed-grass fields without driving heavy machinery onto them.

Recognition came from that show. When the German Agricultural Society, which organises Agritechnica, announced its Agritechnica Innovation Awards 2022 in December 2021, Agro Intelligence ApS of Denmark was on the list of silver-award winners for an entry called the RoboVeg Robotti, African Farming reported; the scheme chose one gold and 16 silver winners from 164 qualifying submissions. Farm Contractor & Large Scale Farmer noted in March 2026 that Agrointelli had been included in the previous year’s Tractor of the Year competition.

A distribution deal involved Kubota. Future Farming reported in May 2025 that, the year before, Kubota’s European dealer network had been named to distribute a Kubota-branded version of Robotti, and quoted Andreas Kaczmarczyk of Kubota Holding Europe: “The combination of autonomous driving with a modular frame for multiple implements is the future.” LandbrugsAvisen wrote in March 2026 that Kubota had begun selling the robot in its own colours. Farmers Weekly reported in May 2026, however, that the plans for Kubota Europe to distribute the machine through its dealers “fell flat shortly after they were announced.”

Design and documentation.

Precision-farming and agricultural-robot companies sell technology that most people never see up close, so their imagery has to do a lot of explaining. The most familiar picture is a machine working a long crop row, shot low and often in the warm light of early morning or evening, with the rows running away toward the horizon. It speaks of scale and repetition: the field is large, and the machine passes over every metre of it.

The second recurring picture is the screen. Guidance and control makers show in-cab displays filled with colour field maps — bands of colour for harvest, seeding or coverage — with a small tractor or sprayer icon tracing its path. Drone-eye views of fields do similar work from outside the cab, turning a farm into a grid, a patchwork or a set of passes that reads almost like a diagram.

People appear too, usually as working figures rather than models: a farmer at the edge of a field holding a tablet, an engineer kneeling beside a robot between the plants, a dealer pointing at a display. Robot makers lean on close-ups of cameras, solar panels and wheels, and on small machines set against wide open ground.

Much of this imagery is made for the trade-show calendar. Launches cluster around large events such as Agritechnica in Hanover, World FIRA, the agricultural-robotics meeting in France, and the Farm Progress Show in the American Midwest, where companies build branded stands, demonstration plots and live field runs. For a designer the visual language is consistent: greens and earth tones taken from the field, high-contrast interface colour taken from the screens, and clean sans-serif type that looks at home on a display.

Broken up, with Robotti passed on.

Agrointelli no longer trades. At the end of February 2026 the bankruptcy court in Herning issued a bankruptcy order against the company after it was found to lack the liquidity to keep operating, Farm Contractor & Large Scale Farmer reported on 10 March 2026; LandbrugsAvisen reported on 2 March that Agrointelli itself had said its liquidity was not enough to make ends meet. In a statement on LinkedIn the business said it was still intact, with all employees working on confirmed orders, and any sale was to be of the assets without existing liabilities.

No buyer took the company as a whole. LandbrugsAvisen reported on 8 April 2026 that the bankruptcy trustee had sold Agrointelli’s patents and software separately, because a split gave the best result for the estate. Farm Contractor & Large Scale Farmer added two days later that the outcome cost about 20 jobs, that the buyers were reported to be industry players, and that the trustee hoped to sell the remaining assets, including finished robots. Farmers Weekly reported in May 2026 that the rights to the guidance and operation software had gone to a buyer it could not name.

The robot itself survived the company. On 30 August 2026 LandbrugsAvisen reported that Autonomous Agri Solutions, an English company, had taken over the parts “needed to support Robotti’s future” after Agrointelli’s bankruptcy in February, so that Robotti was now in English hands.

For a design guide, Agrointelli shows how a research spin-out could give a single machine a name strong enough to outlast the company that built it. Compare FarmDroid, another Danish field-robot maker, and Kubota, which planned to sell Robotti in its own colours. For this guide we use a dark green, a clay brown and a pale stubble tone with a sans, an unofficial interpretation; no product or logo is reproduced.

Keep Agrointelli’s identity on hand — save it to a board in the Made Good inspiration library.