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Hanger Brand Guidelines: A Civil War Amputee’s Limb Shop That Became a Clinic Network

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Brand Guidelines · Field Guide

Hanger Brand Guidelines

A Civil War amputee’s limb shop that became a clinic network.

FIG 7.0 — CLINIC DISCS (ABSTRACT HOMAGE)

FIG 7.1 — HERITAGE SERIF
Aa

Two constants: a green, cream and brass palette and a heritage serif register. Abstract homage — not a Hanger product or mark; no device, logo or nameplate is reproduced.

Founded
Virginia1861
Founder
James Edward (J.E.) Hanger
Known for
Hanger Clinic, Southern Prosthetic Supply, Fillauer
Today
Hanger, Inc., Austin, Texas (private)
01

The Hanger Limb

A wounded cavalryman, barrel staves and a hinged knee.

Hanger traces itself to James Edward Hanger, a Virginia college student who joined the Confederate cavalry in 1861. At the Battle of Philippi in June that year a Union cannonball struck his leg, which was then amputated above the knee; English Wikipedia and the International Directory of Company Histories (2001) both describe him as the first amputee of the American Civil War.

Dissatisfied with the wooden peg he was given, Hanger designed his own limb, carved from barrel staves and fitted with rubber, wood and metal parts and with hinges at the knee and the foot, the company history says. Other wounded soldiers wanted the “Hanger Limb,” and according to English Wikipedia the Virginia legislature commissioned him to make it for them. He set up J.E. Hanger, Inc. in Richmond, the company history says, and English Wikipedia adds a workshop in Staunton.

The sources differ on the patent. English Wikipedia says Hanger received his first artificial-limb patent from the Confederate Patent Office in March 1863; the International Directory of Company Histories says he patented his limb in 1871. Both agree that he kept developing and patenting devices for veterans and other people with limb loss.

The business grew with the country. English Wikipedia says Hanger moved its headquarters to Washington, D.C., in 1906 and that in 1915 he travelled to Europe to work with First World War amputees and learn from European prosthetists. That same year his five sons split the company into four regional businesses, with offices in Atlanta, Philadelphia, St. Louis and Washington. By the mid-1950s, after adding orthotics, Hanger-named offices numbered about 50 in North America and 25 in Europe, according to both sources.

02

Colour

Clinics, supply and a family of companies.

Hanger today is mainly a clinic business. Its Patient Care segment runs Hanger Clinic, which the company says has more than 925 locations across the United States, where clinicians design, fit and adjust orthoses and prostheses for people with amputations, limb differences and neuromuscular and musculoskeletal conditions. The company says it employs about 7,500 people and is headquartered in Austin, Texas; English Wikipedia notes that it was earlier based in Bethesda, Maryland.

Its second segment, Products & Services, supplies the wider orthotic and prosthetic trade. English Wikipedia lists its businesses as including Southern Prosthetic Supply, a distributor; SureFit, which makes therapeutic footwear; the Hanger Fabrication Network, which fabricates devices for its own and other clinics; and Accelerated Care Plus, which serves skilled nursing facilities. The company says the segment designs and distributes branded and private-label devices, products and components.

Hanger has also bought makers and researchers. In February 2024 it completed the purchase of Fillauer, the Chattanooga component maker, which keeps its own brand. It announced the purchase of Coapt in 2025 and, in March 2026, of Liberating Technologies, Inc., a research organisation Coapt had owned, which joined Hanger Ventures and the Hanger Institute for Clinical Research and Education.

One of its devices was not for a person. English Wikipedia notes that Hanger designed and made the prosthetic tail of Winter, the bottlenose dolphin at Clearwater Marine Aquarium in Florida. It also lists Jeremy Campbell, who won two gold medals at the 2008 Paralympic Games, among Hanger’s patients.

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Clinic green
#1E4D4A
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Deep pine
#10201F
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Stave cream
#EDE8DD
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Brass
#9C7A3C
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Paper
#F8F6F1
03

Typography

How the category presents itself.

Prosthetics and orthotics companies sell to two audiences at once. Their customers are mostly clinicians, the prosthetists and orthotists who measure, cast and fit, and the clinics and health systems that pay; the people who wear the limbs and braces are the ones the pictures are built around. Blatchford’s website, for one, splits into sections for healthcare professionals, with technical documentation, training and clinical papers, and for patients and caregivers.

The imagery follows from that. Product shots often show carbon-fibre feet, knee joints and silicone liners isolated on white, like engineering components, which in part they are. Next to them come people in everyday settings: walking a dog, climbing stairs, at work or at home. Clinic photographs show a clinician kneeling beside a patient to check the alignment of a socket. The language around the pictures is about mobility and independence, often in a short slogan that the company uses as a statement of purpose.

Sport supplies the most dramatic images. Running blades made from carbon fibre have become a visual shorthand for the whole field, and makers put para-athletes in front of the camera; Össur, for one, sponsors a group of them as Team Össur, English Wikipedia says, naming Markus Rehm and Jody Cundy among them. Those pictures sit beside the quieter work of everyday limbs, which make up most of what the trade fits.

The industry also has its own meeting places. OTWorld in Leipzig, a world congress and trade fair held every two years, brought prosthetists, orthotists, manufacturers and researchers together in May 2026 and has announced its next edition for May 2028, with a para-sport activity area among its features. For a designer, the category is a study in balance: precision engineering, clinical trust and personal stories, held together, in several cases, by a founder’s own name.

Aa

A heritage serif for a company dated to 1861. (Specimen set in Source Serif 4, a serif STAND-IN; NOT the Hanger logo.)

Heritage serif · the registerGreen, cream and brass · the paletteA Civil War amputee’s limb shop that became a clinic network · the signature

04

Hanger

From a family trade to a private-equity platform.

The modern company was assembled by an outsider. Sequel Corporation, a Colorado company that had started in cellular-telephone licences and radio stations, turned to orthotics and prosthetics in 1986, and in 1989 bought J.E. Hanger, Inc. of Washington, D.C., one of the surviving branches of the family business, the International Directory of Company Histories records. Sequel then renamed itself Hanger Orthopedic Group and went public in 1991. In 1996 it bought J.E. Hanger, Inc. of Georgia, reuniting another branch, and in 1999 it bought the orthotics and prosthetics division of NovaCare, which English Wikipedia calls its biggest competitor; by the end of 2000 it ran 620 patient-care centres in 45 states. The same history calls it “the oldest and one of the largest” orthotics and prosthetics companies in the world.

The company has also faced legal and accounting problems. English Wikipedia says that in 2004 an office administrator alleged that staff at a New York office had forged prescriptions, a class action followed, and Hanger said only one location was involved. In May 2017, then trading over the counter, Hanger said it had filed its annual report for 2014 with restated financial statements for 2012, 2013 and part of 2014 after accounting issues had led it to stop its SEC filings; it announced in September 2018 that its shares would return to the New York Stock Exchange.

The listing did not last. On 3 October 2022 Hanger said it had completed its acquisition by Patient Square Capital, a health-care investment firm, in an all-cash deal announced that July, and became a private company. In September 2026 it announced a combination with Numotion, a mobility-equipment provider owned by AEA Investors, to form Hanger Numotion, controlled by Patient Square, with both brands kept and the deal expected to close in the fourth quarter of 2026.

For a design guide, Hanger shows how a founder’s story can carry a brand through more than 160 years of splits, mergers and changes of owner. Compare Fillauer, which it bought in 2024, and Invacare, another American mobility name that has changed hands. For this guide we use a deep green, cream and brass with a serif, an unofficial interpretation; no product or logo is reproduced.

05

Explore & save

Keep Hanger’s identity on hand — save it to a board in the Made Good inspiration library.

Hanger identity set

Pin the Hanger green, cream and brass palette and the heritage serif register to your own board.

Core Palette
Homage
Aa
Heritage serif
The register
Heritage serif
Gradient

♡ Save to a board

06

Source & notes

Sources: Wikipedia (Hanger, Inc.); International Directory of Company Histories (Hanger Orthopedic Group, Vol. 41, 2001); Hanger, Inc. (corporate.hanger.com, About and Our History pages, 2026; press releases of 12 May 2017, 5 September 2018, 3 October 2022, 17 January and 22 February 2024, 19 March and 10 September 2026). No official brand hex is used here: the tones are an unofficial interpretation, and no product or mark is reproduced.