InMode Brand Guidelines: The Yokneam Radiofrequency Device Maker Founded by Syneron Veterans

Two Syneron founders start again.

InMode is an Israeli maker of aesthetic and medical devices, and its story begins with an earlier company. Its two founders, Moshe Mizrahy and Dr. Michael Kreindel, had both been co-founders of Syneron Medical, another Israeli aesthetic-device maker. InMode’s own management page says Mizrahy was Syneron’s co-founder and chief executive, and that Kreindel was a Syneron co-founder and its chief technology officer from 2001 to 2007.

The new company was founded in 2008. The business daily Globes gave that year in August 2019, and InMode’s website says both founders co-founded it in 2008, with Mizrahy serving as chief executive and a director since then and Kreindel as chief technology officer. According to Globes, Kreindel invented some of the company’s technologies; InMode’s site describes him as a physicist and engineer who had worked on intense pulsed light, radiofrequency and infrared heat for aesthetic treatments.

It did not start out under the InMode name. A company profile on Stock Analysis, drawn from its filings, says it was first called Invasix Ltd. and changed its name to InMode Ltd. in November 2017. The Invasix name survives in a few places, such as earlier job titles listed on InMode’s own management page.

Globes reported that the company launched its first product series in 2010. The same profile gives its headquarters as Yokneam, in northern Israel, where it is still based.

Radiofrequency, named workstation by workstation.

InMode describes itself as a developer, manufacturer and marketer of platforms built on radiofrequency technology, aimed at what it calls minimally invasive procedures and at improving existing surgical procedures. Globes described the range more broadly in 2019: devices based on light, laser and radiofrequency for minimally invasive aesthetic and medical treatments, covering the face and body, hair removal and women’s health.

The company sells its systems as named workstations, each carrying several named technologies. Its website lists workstations such as EvolveX, a body platform; EmpowerRF, a women’s health platform; Define, for the face; and ApexRF. The technologies inside them carry their own names, including BodyTite, FaceTite and AccuTite; Morpheus8; Forma; and Lumecca. The site also lists categories such as hair removal, tattoo removal and “pigment & vascular issues,” and a separate line of technologies under names like Triton, Picofy and Solaria.

That naming system is the most visible part of the brand. Product names are compact and capitalised in the middle — BodyTite, FaceTite, EvolveX, EmpowerRF — and several share a suffix such as “Tite” or “RF.” Its website lets visitors filter the workstations by treatment and by technology.

The website sorts all of this into broad treatment groups rather than by machine: circulatory wellness; minimally invasive face and neck treatments; non-invasive body treatments; and women’s health and wellness, among others. Each workstation page then lists the treatment groups it covers and the named technologies it includes, so a single console such as EvolveX appears under several headings at once.

InMode presents its market as specialist medicine. Its website names plastic surgery, gynecology, dermatology, ear, nose and throat practice and ophthalmology as the surgical specialties it serves, and it describes itself as “a leading global provider of innovative and award winning medical technologies” — its own phrase.

Clinics, consoles and congresses.

Makers of aesthetic lasers and energy-based devices sell to clinicians first and to their patients second, and their brand material is built for both. The usual product image is a tall white console on castors, with a touchscreen and one or more handpieces on coiled cables, photographed in a softly lit treatment room. The machines are designed to look at home in a clinic and in a medical spa alike.

Around the hardware sits a familiar visual language: close-ups of glowing skin, clinicians in white coats, pale backgrounds, generous white space and clean, light sans-serif type. Product names tend to be short coined words, often styled with trademark symbols, and families are extended with suffixes such as Pro, Plus or a version number. Colour is usually held back to one accent against white, grey and skin tones.

Much of the industry’s calendar runs through medical congresses rather than consumer shows. AMWC, the Aesthetic & Anti-Aging Medicine World Congress; IMCAS in Paris; and the annual meeting of the American Society for Laser Medicine and Surgery (ASLMS) are among the places where new systems are shown to doctors. Candela, for example, says it unveiled its Vbeam Pro at the 2025 ASLMS meeting and launched its Glacē system in Europe at IMCAS in January 2026.

The companies behind these brands have changed hands often, through mergers, private-equity buyouts and restructurings, and several now trade under names different from the ones they started with. This guide sets out who founded each maker, who owns it now and what it says about its own products, and gives the company’s claims as its own.

From Invasix to Nasdaq.

InMode became a public company in August 2019, when it listed on the Nasdaq in New York. Globes reported the offering on 11 August 2019, naming Mizrahy as founder, chairman and chief executive and Kreindel as co-founder and chief technology officer; the Stock Analysis profile gives the listing date as 8 August 2019 and the ticker as INMD. Globes named Barclays and UBS as joint book runners and said PwC Israel had supported the offering, and noted that the company expected to launch another product series by the end of that year.

The founders kept their roles after the listing. InMode’s website says Mizrahy has been chief executive and a director since the company began and was chairman of the board until July 2024, and that he was earlier chief executive of Home Skinovations, a maker of home-use aesthetic devices, and its chairman until 2023. Kreindel remains chief technology officer.

The Syneron link remains part of how the company is described. Globes introduced Mizrahy in 2019 as “a former senior executive at Syneron,” and InMode’s own biographies of both founders open their careers with that company.

The company says it develops and manufactures its own platforms, and its management page names a chief operations officer responsible for manufacturing, supply chain, engineering and service. It also lists regional sales leaders for North America, Latin America and Asia-Pacific.

The InMode name now covers the whole business, while the products keep their own trademarks. On the website the company name sits above a dense catalogue of workstation and technology names, and its stated mission is “to create innovative, life-changing technologies that lead the industry in enhancing beauty and well-being” — again, the company’s own words.

For a design guide, InMode shows how a device maker can build its identity around a family of product names rather than a single machine. Compare Candela, another maker of aesthetic lasers, and Alma Lasers, another Israeli maker of aesthetic devices. For this guide we use a navy, a pale mist and a soft blue with a sans, an unofficial interpretation; no product or logo is reproduced.

Keep InMode’s identity on hand — save it to a board in the Made Good inspiration library.