Keppel Data Centres Brand Guidelines: Securus, a 2014 REIT & the Genting Lane Campus

A shipyard group’s turn to data.

Keppel Data Centres is the data-centre arm of Singapore’s Keppel group. English Wikipedia says the group was founded in 1968 as Keppel Shipyard and that Keppel Corporation was renamed Keppel Ltd. on 1 January 2024, after reorganising into four platforms: infrastructure, real estate, connectivity, and fund management and investment. Data centres sit in the connectivity platform; Keppel’s release of 26 December 2025 quotes Manjot Singh Mann as chief executive of that division, and Mingtiandi gave him the same title in November 2024.

The business grew out of Keppel Telecommunications & Transportation, known as Keppel T&T. According to the milestones page of Keppel DC REIT, Keppel T&T and AEP Investment Management formed Securus Partners in November 2009 to provide fund and asset management, and the Securus Fund reached its first close in June 2010. The fund then bought into data centres abroad: a stake in iSeek in Brisbane in July 2011, GV7 in London and Basis Bay in Cyberjaya, Malaysia, in 2012, and a stake in Citadel 100 in Dublin and the Almere data centre near Amsterdam in 2013.

The research firm DC Byte, in its company profile, describes Keppel Data Centres Holding as a 70–30 joint venture between Keppel T&T and Keppel Land, both Keppel subsidiaries, and Keppel T&T as the sponsor of Keppel DC REIT.

Today the business trades as Keppel Data Centres, shortened on its own website to Keppel DC, through Keppel Data Centres Pte Ltd. The website says it owns and operates colocation data centres in markets including Singapore, Sydney, Guangdong, Frankfurt and Dublin, offers wholesale, build-to-suit and colocation space, and gives a count of 37 data centres in 12 countries. It claims “more than a decade of experience.”

A trust that buys what the group builds.

Keppel’s public vehicle for data centres is Keppel DC REIT, a real estate investment trust that listed on the Singapore Exchange on 12 December 2014, according to its milestones page, after Keppel T&T received eligibility to list on 10 November and held an extraordinary general meeting on 25 November. The trust describes itself as the first data-centre real estate investment trust listed in Asia. Its early purchases, the same page says, included Intellicentre 2 in Sydney, completed in August 2015, data centres in Cardiff and Milan in 2016, and maincubes in Offenbach am Main, Germany, completed in March 2018.

The link between operator and trust shows most clearly at the Keppel Data Centre Campus at Genting Lane. Mingtiandi reported on 19 November 2024 that a 60:40 joint venture of Keppel’s connectivity division and Cuscaden Peak had agreed to sell two completed hyperscale buildings on the campus, Keppel DC Singapore 7 and 8, to Keppel DC REIT in stages, with a vacant plot for a third building left out of the deal. The REIT’s milestones record full ownership of the two buildings from September 2025. Keppel’s release of 26 December 2025 says the authorities granted conditional approval for a ten-year extension of the campus land lease, to 15 July 2050, the final condition of the sale; Mann said there that the deal showed how Keppel develops data centres, stabilises them through its operating skills and then recycles the capital.

The trust has also grown in Japan. It bought Tokyo Data Centre 1 in July 2024 and Tokyo Data Centre 3 in November 2025, its milestones say. Light Reading reported on 1 September 2026 that Keppel DC REIT and Keppel had agreed to buy a 90% interest in Tokyo Data Centres 4 and 5 in Inzai City, in Greater Tokyo, with the existing operator keeping 10%; the REIT’s milestones page records the purchase as completed in October 2026. Keppel DC REIT joined Singapore’s benchmark Straits Times Index in June 2025, the trust says.

Data halls and campuses.

Data-centre operators sell something most of their customers will rarely see in person. The product is space, power, cooling and connections inside buildings that are secure by design, so the industry has built a recognisable visual language to stand in for the real thing. Long white halls lined with rows of server racks, often lit in a cool blue, are the most common image on websites, in reports and on trade-show stands.

The second stock image is the campus from the air. Aerial photographs show low, windowless buildings set out in a grid, with car parks, substations and fenced yards around them. Close-ups fill in the detail: banks of cooling towers or chillers on a roof, rows of backup generators, cable trays crowded with fibre and power cords, and engineers in hi-vis vests checking a tablet between the racks. The pictures are meant to suggest scale, order and control rather than any single product.

Names and marks tend to follow the same logic. Many operators use short coined names, initials or plain descriptive words, set in clean sans-serif type, and organise their sites with city or airport codes and numbers. Colour schemes lean on blues, greys and one sharper accent, and campaigns talk about capacity, connectivity and growth in measured, technical language. Because the buildings look alike, the difference is often carried by naming, maps of locations and the way a company describes its customers.

Much of this identity is presented in person at industry gatherings such as Datacloud Global Congress and PTC, where operators, investors and network companies meet. Stands, keynote slides and printed site maps there tend to repeat the same visual cues as the websites: hall photography, campus renders and lists of markets. The guides in this group look at how individual operators use those shared conventions.

New campuses and a floating concept.

The Keppel Data Centres website lists two featured projects. One is a data-centre campus in Taoyuan, Taiwan, about 40 minutes from central Taipei, whose first phase it describes as under development. The other is Tokyo Data Centre 2 in Sagamihara, in Greater Tokyo, a hyperscale building of more than 300,000 square feet of gross floor area whose first phase the company targets for completion in 2028.

The company also promotes a Floating Data Centre concept: modular data-centre units moored at near-shore sites, which it says would draw on seawater for cooling instead of potable or industrial water, and which could be moved and redeployed elsewhere.

The data-centre arm’s website is titled “Keppel DC (Keppel Data Centres)” and opens with a manifesto film under the line “Beating Heart Of Change.” Its legal home, Keppel Data Centres Pte Ltd, is part of Keppel Ltd., the Singapore group that also covers infrastructure and real estate, while Keppel DC REIT is listed separately and run by its own manager.

For a design guide, Keppel Data Centres shows how a group brand can stretch from shipyards to server halls without a new name. Compare its parent, Keppel, and another Singapore operator, ST Telemedia Global Data Centres. For this guide we use a deep harbour teal, a sea-glass green and a concrete grey with a sans, an unofficial interpretation; no product or logo is reproduced.

Keep Keppel Data Centres’s identity on hand — save it to a board in the Made Good inspiration library.