Dentium Brand Guidelines: Biostech, Implantium & a Korean Total-Dental Maker

A dentist’s company, renamed in its second year.

Dentium was founded in 2000 as Biostech. The Korean financial news site Dealsite, reporting in March 2022, named its founder as Jeong Seong-min, the director of a dental clinic, and described him as the company’s largest shareholder. The company’s own history says Biostech was set up that year to make dental implants, together with a plant at Gunpo, south of Seoul, and that the name was changed to Dentium in 2002.

The early milestones in that history are practical ones. Dentium says it gained ISO 9001 certification from a British certification body in 2001, the same year it filed patents for implant fixtures, impression copings and mounts and held a launch event for orthodontic mini implants. Through the mid-2000s it held an Implantium Symposium, named after its implant line, at Seoul’s COEX convention centre.

Expansion abroad began early. The company lists a western US subsidiary and a China branch in 2004, a Beijing company in 2009, an eastern US company in 2010 and a German company, ICT Europe, in 2012, followed by offices in Singapore, Hong Kong, Moscow, India, Indonesia, Türkiye, Japan and Vietnam. By April 2017, the broadcaster MTN reported, Dentium had fourteen overseas subsidiaries, including companies in China, Germany, Singapore and Dubai, and sold in seventy countries; the company now says it serves clinicians in more than eighty.

Jeong has moved in and out of management. Dealsite reported that he served as chief executive from September 2013 to March 2015, ran the affiliated company Genoss from 2017 and returned to Dentium’s board as an inside director in March 2022, without taking the chief executive’s role; the company was then led by two co-chief executives, Ryu Ki-hong, who had headed overseas sales, and Seo Seung-woo.

Implants, grafts and the machines around them.

Dentium’s product names come in families. Its history lists United States approvals in 2006 for Implantium and SimpleLine, followed over the next decade by SlimLine, NR Line and SuperLine; its newest system is the bright Implant, which the company says gained European approval in 2021 and Chinese approval in 2025. The lower-case styling of “bright” and “rainbow” is the company’s own.

Bone grafts come through Genoss. Dealsite described Genoss as a maker of bone-graft materials and other biomaterials that has long supplied Dentium, and the OSTEON grafts and collagen membranes in Dentium’s list carry the note “by Genoss.” At the Sinodental exhibition in Beijing in June 2026, Edaily reported, Dentium showed the Bright Implant, the Bright CT imaging device and the OSTEON Xeno bone substitute, and ran hands-on sessions for visiting dentists.

Under the rainbow name Dentium lists CT units, a scanner approved in Korea and Europe in 2019, zirconia and metal milling machines, resin and ceramic blocks, and a dental chair; under the bright name it lists CT, X-ray units, chairs, blocks and dental materials. Its approvals list also includes the Aoralscan intraoral scanners, credited to the maker Shining 3D. In 2017 its then chief executive, Kang Hee-taek, told MTN that the company wanted to be seen as a “global total dental solution provider”, producing in-house not only implants but the wider range of products and services a dental practice uses.

Education is the other half of the pitch. Edaily reported that in July 2026 Dentium ran seminars under the theme “Digital Minimalism” in Shanghai, Jinan and Beijing, with Jeong as a speaker, covering digital diagnosis with CT, implant placement and bone regeneration. The company lists its own Dentium Forum and World Symposium meetings over many years, in cities from Moscow and New York to Budapest and Barcelona.

How implant and digital-dentistry companies present themselves.

Dental implant and digital-dentistry companies sell to a narrow, expert audience, and their pictures show it. The typical product image is a small titanium screw shot on a white or pale grey ground, often beside its abutment and the driver that seats it, and lit to show the thread and the surface. Packaging tends to follow the same order: clean white boxes, colour codes for sizes, and the product line’s name set larger than the company’s.

Digital dentistry adds a second set of images. Intraoral scanners appear as slim wands next to a laptop or a cart, and the screen matters as much as the hardware: a coloured three-dimensional render of an arch, a planned implant position inside a CT slice, or a crown being shaped in design software. Milling machines and printers are shown with the blocks and discs they cut, and finished work is usually photographed as a single milled crown or bridge on a neutral surface.

The third subject is the clinician. Implant makers run training courses, symposia and hands-on sessions, and their brochures and press releases often show lecture halls and dentists at practice models rather than patients. Trade fairs carry much of that presentation: IDS, the International Dental Show in Cologne, and the congresses of the European Association for Osseointegration are where companies set up large stands, launch product lines and gather speakers.

The result is a category that looks clinical and orderly, with white space, steel greys and one or two accent colours carrying most of the identity. The companies in this guide include implant makers from South Korea, Europe, Brazil and the United States, alongside firms in intraoral scanners, lasers and CAD/CAM software. Each guide sets out who founded the company, who owns it now and what it says about where its products are made, separating documented facts from the company’s own claims.

A listed company with plants in three countries.

Dentium reached the stock market at the second attempt. MTN reported in April 2017 that, after a failed attempt to list on the KOSDAQ market in 2011, the company had entered the main KOSPI market of the Korea Exchange that year. The same report called Dentium the second company in the Korean implant market by share, behind Osstem, a ranking Dealsite repeated in 2022.

Manufacturing is spread across countries. In 2017 Kang told MTN that the company had three production sites, in Korea, the United States and China, with the Chinese site due to start in the second half of 2018. Dentium’s history also lists a Vietnamese manufacturing company, ICT VINA, set up in 2018, and in June 2026 a company representative told Edaily that it was expanding in China “based on our local manufacturing facility in China.” Dentium says it uses automated manufacturing and detailed quality controls; that is its own description.

The company’s self-presentation leans on research language. Its stated vision is to “transform ideas into clinical evidence,” and its purpose is given simply as “wide spread of good products.” Its website shows its symposia in Seoul, Bangkok and Barcelona alongside product families for diagnosis, implants, regeneration and restoration, presented as a single workflow.

For a design guide, Dentium shows a dental company that names its ranges more prominently than itself, with lower-case product families such as bright and rainbow covering everything from implants to chairs. Compare Osstem Implant, which MTN placed first in the Korean market in 2017, and MegaGen. For this guide we use a deep teal, bone white and a soft sage with a sans, an unofficial interpretation; no product or logo is reproduced.

Keep Dentium’s identity on hand — save it to a board in the Made Good inspiration library.