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Excelerate Energy Brand Guidelines: The Woodlands FSRU Fleet, a 2022 IPO & Jamaica

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Brand Guidelines · Field Guide

Excelerate Energy Brand Guidelines

The Texas fleet that brings LNG ashore by ship.

FIG 2.0 — BUOY AND HULL (ABSTRACT HOMAGE)

FIG 2.1 — INDUSTRIAL SANS
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Two constants: a teal, sea mist and signal yellow palette and an industrial sans register. Abstract homage — not an Excelerate Energy vessel or mark; no ship, logo or livery is reproduced.

Founded
2003the company says
Home
The Woodlands, Texas
Known for
FSRUs, Northeast Gateway
Listing
NYSE: EEsince April 2022
01

The Woodlands

A Texas company built around floating terminals.

Excelerate Energy is a liquefied natural gas company based in The Woodlands, Texas. It dates its founding to 2003: its code of conduct refers to values that are “as relevant today as when Excelerate Energy was first established back in 2003.” Its business is the floating storage and regasification unit, or FSRU, a ship that carries LNG, turns it back into gas on board and sends it ashore through a buoy or a jetty. The company says it “changed the way energy is imported” by establishing FSRUs as a commercially viable option, and that it has delivered more floating LNG solutions than any other provider; those are its own claims.

One early project shows the model. The Northeast Gateway terminal, which the company says was commissioned in 2008, lies 13 miles from shore in Massachusetts Bay. Two submerged buoys moor visiting FSRUs and carry their gas into the HubLine pipeline operated by Enbridge’s Algonquin Gas Transmission, the company says, describing the site as built to withstand North Atlantic conditions. Excelerate also says it worked with Cornell University and the Woods Hole Oceanographic Institution on a system that detects right whales near the terminal, and that its ships slow down in sensitive areas.

Excelerate was a private company until 2022. When it went public that April, LNG Prime described it as controlled by the billionaire George Kaiser. Its president and chief executive, Steven Kobos, has led the company since 2018, according to its leadership page, which credits him with taking it through the listing and with its expansion in Latin America, the Middle East, North America and Asia Pacific.

02

Colour

A fleet that moves to where demand is.

Excelerate’s terminals are spread across several continents. Its website lists projects including the Engro Elengy terminal, which it calls Pakistan’s first LNG terminal; the Moheshkhali Floating LNG terminal in Bangladesh; the Ruwais terminal, which it calls Abu Dhabi’s first; and GNL Escobar in Argentina. LNG Prime reported in April 2022 that the company then operated ten FSRUs, and that besides the United States and Brazil it worked in Argentina, Israel, Pakistan, Bangladesh and the United Arab Emirates. In December 2021, the trade paper said, Excelerate had begun selling gas in Brazil through the Bahia terminal at Salvador, becoming the first private-sector company to sell regasified LNG to customers there.

Europe followed in 2022. LNG Prime reported that November that Finland’s state-owned gas grid operator Gasgrid had signed a ten-year charter for the FSRU Exemplar in May, and that Finland and Estonia had agreed in October to place it at the port of Inkoo. The same report described a five-year charter of the FSRU Excelsior to Germany for the Wilhelmshaven terminal project developed by E.ON, TES and Engie.

The fleet is still growing. The company now says it runs 12 FSRUs, which it calls the largest fleet in the industry, including a new vessel, the Excelerate Acadia. In October 2025 it said its newest unit, Hull 3407, was being built by HD Hyundai Heavy Industries in South Korea with 170,000 cubic metres of storage. A year later, on 8 October 2026, MarineLink reported that Seatrium of Singapore had won a contract to convert an LNG carrier into an FSRU for Excelerate, with an option for a second conversion and delivery targeted for 2028; the company’s chief operating officer, David Liner, said the vessel would become the 13th FSRU in its fleet.

Copy
Deep teal
#0F4D52
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Harbour grey
#6B7578
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Sea mist
#DCE9E7
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Signal yellow
#E2B33C
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Deck white
#F6F7F4
03

Typography

Floating LNG.

LNG and natural-gas companies sell something few customers ever see. Gas is cooled to a liquid, carried across oceans and warmed back into gas before it reaches a power station, a factory or a kitchen, so the companies in this guide tend to present themselves through the places and machines that do that work rather than through the product itself.

For exporters, the plant is the picture. Websites and press releases show liquefaction trains, storage tanks and loading docks, often lit at dusk or photographed from the air, and describe each site by its location, acreage and capacity in million tonnes a year. Shipping and floating-terminal companies lean on their vessels instead: membrane tankers, floating storage and regasification units and floating liquefaction ships, each with its own name. Utilities and gas distributors tend to come closer to home, with blue flames, kitchen hobs and heating, and with tariffs and service pages.

The other common thread is time. Projects are told as sequences of milestones: permits, sales agreements, a final investment decision, first cargo and the start of commercial operations, each with a date. Investor presentations add capacity charts, contract tables and maps of buyers in Europe and Asia, while safety, environment and community pages, along with grievance and regulatory notices, sit alongside them, often written for the neighbours of a plant as much as for its customers.

This guide sets out what can be checked about each company: who founded it, who owns it, where its plants and ships operate, and what has happened to them, including outages, disputes and changes of ownership, stated with dates. It marks clearly what rests only on the company’s own word, and the colours and typefaces shown are our own unofficial interpretation, not any company’s brand standard.

Aa

An industrial sans for a company of hulls, buoys and jetties. (Specimen set in Barlow, a sans STAND-IN; NOT the Excelerate Energy logo.)

Industrial sans · the registerTeal, sea mist and signal yellow · the paletteThe Texas fleet that brings LNG ashore by ship · the signature

04

Excelerate Energy

From ship charters to whole supply chains.

Excelerate listed its Class A shares on the New York Stock Exchange under the ticker EE, with trading beginning on 13 April 2022, LNG Prime reported; the offering was completed later that month. Since then the company has moved from chartering ships toward running whole supply chains. In May 2025 it took over New Fortress Energy’s integrated LNG and power operations in Jamaica, including the Montego Bay and Old Harbour LNG terminals and the Clarendon combined heat and power plant, the Jamaica Observer reported in November 2026.

Jamaica is now meant to serve as a base for the wider Caribbean. On 5 November 2026 Excelerate announced an 11-year agreement to supply up to 16 trillion British thermal units of LNG a year to AxDo Bahamas, a joint venture of the energy trader Axpo and the Bahamian company Domicisle LNG, the Jamaica Observer reported. First deliveries are expected from Jamaica in the first quarter of 2027; a floating storage unit near Grand Bahama is planned for 2028 and remains subject to permitting, construction timelines and other conditions. Further east, the company said in October 2025 that it had signed a definitive agreement with a subsidiary of Iraq’s Ministry of Electricity for the country’s first LNG import terminal, at the Port of Khor Al Zubair, combining the terminal with LNG supply.

For a design guide, Excelerate Energy shows how a company can build its identity around a single kind of ship, moved from coast to coast as demand changes. Compare Golar LNG, which says it carried out the first conversion of an LNG carrier into an FSRU, and New Fortress Energy, the former owner of Excelerate’s Jamaican terminals. For this guide we use a deep teal, a sea mist and a signal yellow with a sans, an unofficial interpretation; no product or logo is reproduced.

05

Explore & save

Keep Excelerate Energy’s identity on hand — save it to a board in the Made Good inspiration library.

Excelerate Energy identity set

Pin the Excelerate Energy teal, sea mist and signal yellow palette and the industrial sans register to your own board.

Core Palette
Homage
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Industrial sans
The register
Industrial sans
Gradient

♡ Save to a board

06

Source & notes

Sources: Excelerate Energy (excelerateenergy.com company, operations, projects, leadership and governance pages, 2026; Business Wire release, October 2025); LNG Prime (April and November 2022); MarineLink (October 2026); Jamaica Observer (November 2026). No official brand hex is used here: the tones are an unofficial interpretation, and no product or mark is reproduced.