Visionox Brand Guidelines: From a Tsinghua OLED Lab to China’s First PMOLED Line

An OLED group at Tsinghua University.

Visionox began as a research project rather than a factory. Display Daily, reporting in June 2018 on a keynote at the SID Display Week conference, said the OLED Technology Group of Tsinghua University in Beijing was set up in 1996 and ran until 2003, when Visionox Beijing was established to run its first OLED pilot line. The same report described the company’s then chief executive, Dr. Deqiang Zhang, as an early OLED pioneer who had been involved in founding the Visionox group during his days at the university.

Sources give different years for the company itself. OLED-Info, the trade site, says Visionox was founded by Tsinghua University and other investors in 2001, and a January 2026 company profile carried by 36Kr, relaying a Xinhua interview with Zhang as chairman, also gives 2001 for the founding of Beijing Visionox Technology. Display Daily gives 2003 for Visionox Beijing; we note both.

The 36Kr profile tells the founding story in the company’s own terms: a Tsinghua laboratory working on OLED research with second-hand equipment, where the first OLED pixel was lit with four Chinese characters on the screen. It also describes the 2001 company as the first mainland Chinese enterprise dedicated to bringing OLED into industry — a claim made by the company and its chairman.

The first factory came in October 2008, when Visionox and Tsinghua University began manufacturing on what OLED-Info called China’s first PMOLED production line, in Kunshan, Jiangsu province. PMOLED, or passive-matrix OLED, is the simpler form of the technology, used for small displays.

From passive matrix to flexible AMOLED.

From PMOLED, Visionox moved to active-matrix OLED, the technology used in phone screens. OLED-Info says the company has made AMOLED displays since 2015, and that it has built mainland China’s first AMOLED pilot line and its first dedicated Gen-5.5 AMOLED mass-production line. It lists four production lines: a Gen-5.5 rigid line in Kunshan and Gen-6 flexible lines in Hefei, in Hebei and in Guangzhou. Display Daily’s 2018 report named the Hebei sites as Gu’an and Bazhou, with Bazhou for flexible AMOLED.

The company has also split off parts of its business. According to OLED-Info, Visionox spun its OLED lighting work off into a separate company, Yeolight Technology, in 2015, and its PMOLED business into Qingyue in 2021; it develops microLED through a subsidiary, Vistar.

Its recent work centres on new ways of making OLED panels. Visionox calls its maskless, lithography-based process ViP, and has developed an emitter platform it calls pTSF, branded “Sky Mirror” for its panels, OLED-Info reports. In September 2026 Honor launched the Watch 6 Pro smartwatch with a Visionox panel made by the ViP process, which OLED-Info described as perhaps the first commercial display made with a maskless OLED process; in October 2026 iQOO said its Neo 12 phone would be the first to use Visionox’s pTSF panels.

Earlier milestones are mostly company announcements. Display Daily reported that the 2018 keynote highlighted a March 2018 announcement of a 7.2-inch flexible and foldable AMOLED, which Visionox described as the first of its kind in mass production.

Market figures come from analysts. OLED-Info wrote in June 2026 that Visionox had shipped more than 240 million OLED panels by the end of 2024. Yicai Global, citing Sigmaintell, reported in November 2025 that Visionox held 9.1 percent of the global smartphone OLED panel market in the first half of 2025, ranking fifth.

Panels and documentation.

Display-panel makers sell to other companies, so most people meet their work under someone else’s name: the screen in a phone, a television, a laptop or a car dashboard. Their own identities are built for customers, investors and engineers, and they come into view most clearly at trade shows such as the Society for Information Display’s Display Week in the United States and CES in Las Vegas, where makers book large stands to show what their panels can do.

The visual language of those stands is the product itself. Huge curved screens, rollable televisions that rise out of a base and transparent panels set in shop windows or furniture sit beside foldable phones photographed mid-fold and car cockpits wrapped in a single sweep of glass. Close-up photography does the rest: macro shots of red, green and blue sub-pixels, flexible films bent between two fingers and wafer-thin edges seen side-on.

Behind the show floor sits the factory. Company films and reports often show clean fab halls, workers in full-body suits and large sheets of glass substrate carried by robot arms, with plants described by “generation,” a measure of the glass size each line handles. Industry awards add another layer of presentation: Display Week’s Display of the Year awards and CES Innovation Awards appear in the makers’ own timelines.

Their histories run through joint ventures, factory sales and regulatory cases as much as through product launches. This guide sets out what can be checked about each one — who founded it, who owns it and where its panels are made — and marks clearly what rests only on the company’s own word.

A listed company with a city as its largest shareholder.

Visionox is listed on the Shenzhen Stock Exchange, and its ownership has shifted towards the city of Hefei, in Anhui province, where it runs two Gen-6 AMOLED lines. In March 2021, Yicai Global reported, the investment company of its then controlling shareholder agreed to transfer part of its stake to Hefei Jianshu Investment, an investment arm of the Hefei government, giving it a controlling stake of 21.33 percent. The same report said the Gen-6 flexible AMOLED line Visionox built with the Hefei government had gone into production in December 2020.

In November 2025 Visionox announced a private placement of new shares to the same Hefei investor, which would raise its stake from 11.5 to 31.9 percent and make it the largest shareholder, with the government of Hefei’s Shushan district as actual controller, Yicai Global reported; the report said the company had been unprofitable for several years. OLED-Info described the Hefei arm in June 2026 as the company’s largest shareholder and de facto controller.

The biggest project is also in Hefei. OLED-Info says Visionox announced in 2024 that it would build its V5 line there, a Gen-8.6 AMOLED line aimed at IT products such as laptops and monitors, and the company’s 2026 profile on 36Kr calls it the world’s first Gen-8.6 line without a fine metal mask. Yicai Global has described Visionox as Kunshan-based, in 2021, and Beijing-based, in 2025.

For a design guide, Visionox shows how a university research group can turn into an industrial brand without losing its laboratory story. Compare BOE, another Beijing panel maker, and Tianma, a Chinese maker of small and mid-sized displays. For this guide we use teal, amber and pale glass with a sans, an unofficial interpretation; no product or logo is reproduced.

Keep Visionox’s identity on hand — save it to a board in the Made Good inspiration library.