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CRIF Brand Guidelines: A 1988 Bologna Bank Venture, the Eurisc Bureau & CRIF Ratings

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Brand Guidelines · Field Guide

CRIF Brand Guidelines

The Bologna bank venture that grew into a global credit bureau.

FIG 2.0 — PORTICO ARCHES (ABSTRACT HOMAGE)

FIG 2.1 — GROTESQUE SANS
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Two constants: an indigo, terracotta and ochre palette and a grotesque sans register. Abstract homage — not a CRIF product or mark; no report, logo or screen is reproduced.

Founded
Bologna, Italy1988
Founder
Carlo Gherardi, with Emilian banks
Known for
Eurisc credit bureau, business information, ratings
Today
CRIF S.p.A., Bologna37 countries, the company says
01

Bologna, 1988

A founder, a group of banks and a register of small loans.

CRIF — in full CRIF – Centrale Rischi Finanziari — was founded in Bologna in 1988. Italian Wikipedia says it was set up by a group of private partners led by Carlo Gherardi, together with Emilian banks including Banca Popolare dell’Emilia, Banca del Monte di Bologna e Ravenna, the Cassa di Risparmio in Bologna, Credito Emiliano and Credito Romagnolo. By 1991 national banks had joined them, among them Banca Commerciale Italiana, Banca Nazionale del Lavoro, Banco di Roma and Istituto Bancario San Paolo di Torino.

The early work was narrow: information on small loans to households and businesses. Italian Wikipedia credits CRIF with introducing the first credit-information system in Italy. In 1996 the company won a project to build a consumer-credit register in Germany, and from 1997, after taking over the register of a Lombard interbank consortium of about 20 banks, it began buying businesses abroad.

Ownership moved away from the banks. In 2003, Italian Wikipedia says, several of the founding lenders sold out, and the majority shareholder, the holding company Cribis Holding, raised its stake well above half; the encyclopaedia names Carlo Gherardi as one of the people behind that holding. The Bologna daily il Resto del Carlino described CRIF in March 2023 as a company born in Bologna at the end of the 1980s from its founder’s idea, and named Gherardi as its president and chief executive.

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Colour

Eurisc, business information and ratings.

In Italy, CRIF’s central product is Eurisc, its credit-information system. Italian Wikipedia describes it as a database of loans to consumers and businesses — credit cards, mortgages, personal loans, leasing and overdrafts — that records both good and late payments reported monthly by lenders, with negative records kept for up to 36 months after a loan’s scheduled end. The same entry cites a 2009 hearing at Italy’s Chamber of Deputies at which CRIF said that 90 percent of Italian bank branches connected to it every day to check credit applications.

Ratings came next. In 2011, after authorisation from Italy’s market regulator CONSOB and the European Securities and Markets Authority, CRIF became Italy’s first rating agency able to issue ratings valid across Europe, Italian Wikipedia says. In January 2026 the company published a release on the market share of CRIF Ratings and ICAP CRIF Ratings, its rating businesses.

Around those cores sit business information, analytics, software and outsourcing for lenders. On its group page CRIF calls itself an “end-to-end knowledge company” and lists credit and business-information systems, decision software, processing services and open-banking tools, along with services for consumers on financial health and identity-theft alerts. It says it works with more than 10,000 financial institutions and 450 insurers, and employs more than 6,600 people.

The company publishes research under its own name, too: recent press releases cover stolen-data alerts on the dark web and forecasts of private insolvencies. Italian Wikipedia adds that CRIF works in debt collection through subsidiaries and has been the majority shareholder of the Bologna economic-research institute Nomisma since 2015.

CRIF states that its management system is certified by DNV to ISO 9001, ISO 45001, ISO/IEC 27001 and ISO 14001.

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Deep indigo
#22305A
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Portico terracotta
#9A4A32
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Arcade ochre
#C9963F
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Stone grey
#6E6A64
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Paper
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Typography

Credit bureaus and business information.

Credit bureaus and business-information firms sell something nobody can see: records of who borrowed, who repaid and which companies are still trading. Their brands lean on a small set of visual signals to make that work visible. Look for wordmarks in blue, green or purple, and for data shown the way the companies publish it: dashboards, trend charts and the curved score gauge that places a number on a scale.

Most of these firms speak to two audiences at once. One set of pages is for consumers checking their own credit report or score, with sign-up steps and explanations of what moves a number up or down. Another is for lenders and businesses checking a customer or a supplier, with language about risk, onboarding and decisions. The same brand has to read as approachable to an individual and as technical to a bank.

Regulation shapes these identities as much as design does. Credit information companies work under central banks and data-privacy regulators, so their sites carry pages on how personal data is used, how to correct a record and how to raise a dispute. Their histories include licences, regulatory decisions and court rulings, and this guide states those events with their dates and outcomes, as the cited sources give them.

The firms also publish themselves through annual reports, research notes on lending trends and anniversary campaigns. For each company, this guide covers where it began, who owns it now and how it describes its own services, and marks the company’s own claims as such. No score, report or rating is described here as accurate or fair.

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A grotesque sans for a bank-facing brand. (Specimen set in Libre Franklin, a sans STAND-IN; NOT the CRIF logo.)

Grotesque sans · the registerIndigo, terracotta and ochre · the paletteThe Bologna bank venture that grew into a global credit bureau · the signature

04

CRIF

From Bologna to Mumbai, Dublin and Hanoi.

The international network was built largely by acquisition. In India, English Wikipedia says, the credit bureau High Mark — founded in 2007 and licensed by the Reserve Bank of India in 2010 — became CRIF High Mark after CRIF took a majority stake in 2014; based in Mumbai, it launched a credit bureau for the microfinance sector in 2011. In 2018, according to Italian Wikipedia, CRIF bought the Irish company Vision.Net, took full control of Dun & Bradstreet Vietnam and raised its stake in the Vietnamese credit bureau PCB.

The company now gives its footprint as 37 countries, more than 85 subsidiaries on four continents and credit-reporting projects in 29 countries. It says it holds a strong position in continental Europe in banking credit information, and describes itself as the fifth-largest player in its sector worldwide, after four companies based in the United States; that ranking is CRIF’s own. Its strongest presence outside Europe, it says, is in Asia, across more than 15 countries from the Middle East to the Far East.

Bologna remains the base. In March 2023 il Resto del Carlino reported that CRIF had recently opened Boom, a start-up incubator at Osteria Grande, outside Bologna, and that it had announced the purchase of 95 percent of Re Valuta, a property-valuation company. In 2021, Italian Wikipedia says, CRIF became the second-largest shareholder in FoolFarm, a start-up studio for artificial intelligence.

The name needs care. The acronym CRIF is shared with unrelated organisations abroad, so the Bologna company is clearer written in full as CRIF – Centrale Rischi Finanziari or alongside its products. Its group website is crif.com, with crif.it for Italy.

For a design guide, CRIF shows how a bank-owned register can become an independent group whose name works across bureaus, ratings and software. Compare Cerved, another Italian credit-information name, and Experian. For this guide we use indigo, terracotta and ochre with a grotesque sans, an unofficial interpretation; no product or logo is reproduced.

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Explore & save

Keep CRIF’s identity on hand — save it to a board in the Made Good inspiration library.

CRIF identity set

Pin the CRIF indigo, terracotta and ochre palette and the grotesque sans register to your own board.

Core Palette
Homage
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Grotesque sans
The register
Grotesque sans
Gradient

♡ Save to a board

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Source & notes

Sources: Italian Wikipedia (Centrale Rischi Finanziari); Wikipedia (CRIF High Mark Credit Information Services); CRIF (crif.com, group and press pages, 2026); il Resto del Carlino (March 2023). No official brand hex is used here: the tones are an unofficial interpretation, and no product or mark is reproduced.