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Brilliant Labs Brand Guidelines: The Open-Source AI Glasses

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Brand Guidelines · Field Guide

Brilliant Labs Brand Guidelines

The open-source AI glasses.

FIG 1.0 — OPTIC DISCS (ABSTRACT HOMAGE)

FIG 1.1 — MAKER SANS
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Two constants: a maker-amber palette and a maker-sans register. Abstract homage — not a Brilliant Labs product or mark; no glasses, lens or logo is reproduced.

HQ
Singapore/HK
Since
2019
Edge
Open-source
Made in
Asia
01

The open-source AI glasses

Brilliant Labs is the small, angel-backed maker of fully open-source AI glasses built to be hacked, from Monocle to Frame to Halo.

Brilliant Labs brings the round its open-source node — a small maker whose whole pitch is glasses you can open up, read the code of and rebuild, aimed at developers and hackers rather than the mass market. Its answer to a round about who owns the smart glasses and where they are made is an indie one, honest about scale: a small, angel-backed company, contract-made in Asia, competing on openness rather than volume.

Its identity is the open-source AI glasses. The fully open-source hardware and software, the developer-and-hacker positioning and the small-but-notable backing are the story here. Glasses, open-source. The open-source AI glasses.

(Honest notes, so the openness, the ownership and the fragility are framed accurately. Brilliant Labs sells open-source AI glasses as its heroes — a lineage from the Monocle open single-lens developer kit to the Frame open-source AI glasses and the all-day Halo, with a colour micro-OLED display, a multimodal AI agent, on-device processing and bone-conduction audio, designed to be hacked — and we report its language as the brand’s own. On the differentiator, the point that matters: its edge is fully open-source hardware and software and a developer-and-hacker positioning, not display fidelity, which distinguishes it from closed ecosystems elsewhere in this round. On ownership: it is private, angel- and seed-backed, founded in 2019 by Bobak Tavangar, with a notable early angel list from the wearable and AI world. On origin: it is widely reported as Singapore-registered with Hong Kong roots, which we hold cautiously. On the honest caveat: Brilliant Labs is a small startup, more fragile and volatile than the larger makers in this round, competing on openness and price. On where it is made: contract-manufactured in Asia. Its designs and the Brilliant Labs, Frame, Halo, Monocle and Noa names are marks we describe but do not reproduce — the open hardware is published, but the brand marks are not free to reproduce; these tones are an unofficial interpretation.)

02

Colour

Brilliant Labs lives in a maker amber. Click a swatch to copy the hex.

Brilliant Labs’ identity is open, developer-first and indie — a maker amber, an ink, a pale sand, a deep umber, and a paper. The palette leans maker amber and pale sand: a warm, workbench register that nods to open hardware and hacking rather than a loud logo colour. It signals the open-source AI glasses — open, developer-first and indie. The honest caveat: with no published brand hex, these values are an original, unofficial interpretation, not first-party colours.

The lesson is a maker amber signals an open, developer-first identity. Brilliant Labs’ world is a pair of glasses a developer can flash with their own code. For designers, it is a reminder that a warm maker amber and a soft pale sand can carry a hardware brand — a workbench tone held as colour, not a product shot. Because these tones can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: lead with the fully open-source hardware and software; keep it developer-and-hacker positioned; date it to 2019 and name Bobak Tavangar; hold the Singapore/Hong Kong origin cautiously; and flag its small-startup fragility honestly.

Copy
Maker amber
#C07A2E
Copy
Ink
#241608
Copy
Pale sand
#F0D6AE
Copy
Deep umber
#5C3410
Copy
Paper
#F6ECDD
03

Typography

The register is a maker sans — open, developer-first, indie.

Brilliant Labs’ identity carries an open, developer-first, indie spirit — a hacker’s brand, not a mass-market one. A maker sans captures the mood: clean, plain and current, the register of open hardware. Set in a maker-amber palette, the maker sans feels open and developer-first — exactly the personality Brilliant Labs carries. It behaves like a made, functional thing rather than a loud logo, mirroring an optical ray-trace and a pixel shimmer. (Brilliant Labs’ real products and the names are things we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “a maker-sans brand,” shown here in a stand-in. The type behaves like the brand: open, developer-first and indie.

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A maker-sans brand — open and developer-first. (Specimen set in Archivo, a maker-sans STAND-IN; NOT the Brilliant Labs logo or livery.)

Maker sans · the registerMaker amber and pale sand · the paletteA small angel-backed maker since 2019; fully open-source AI glasses (Monocle→Frame→Halo), made in Asia · the signature

04

The smart glasses

Brilliant Labs stands for the open-source AI glasses.

Brilliant Labs brings the round its open-source node. A maker-amber palette, a maker sans and a 2019 founding make one thing — the open-source AI glasses — the whole identity: open, developer-first and indie. The fully open-source hardware and software is the pitch, and the developer-and-hacker positioning is the proof. The point is a small maker betting on openness, in a round about who owns the smart glasses and where they are made.

Put to work, the identity is the brand told straight, the openness led with and the fragility admitted. A brand in this spirit would lead with the fully open-source hardware and software, keep it developer-and-hacker positioned, and flag its small-startup fragility. A reader in this spirit would keep the facts right: Brilliant Labs sells the Frame and Halo open-source AI glasses as heroes; it is a small, angel-backed company founded in 2019 by Bobak Tavangar; it is Singapore-registered with Hong Kong roots, held cautiously; its edge is openness and price, not display fidelity; and it is contract-made in Asia. Brilliant Labs sits fifth in the round, after Even Realities. The honest editorial moves are to lead with open-source, to keep it developer-positioned, to date it to 2019 and name Tavangar, to hold the origin cautiously, and to flag the fragility.

For designers and brand-builders, Brilliant Labs continues the smart glasses: make openness the identity — and admit a small maker’s fragility honestly. The lessons: fully open-source hardware and software can be a genuine differentiator in a category of closed ecosystems; a developer-and-hacker audience is a real, defensible niche; a small startup’s fragility should be flagged rather than hidden; and open hardware being published does not make the brand marks free to reproduce. It is also a reminder to stay precise: Brilliant Labs is the small, angel-backed maker of fully open-source AI glasses built to be hacked, from Monocle to Frame to Halo — with the palette here an unofficial interpretation. The hook is that openness: while the round’s bigger makers guard closed ecosystems, Brilliant Labs publishes its hardware and software and invites developers to hack its glasses — a small, angel-backed indie competing on openness and price rather than scale or fidelity. Read that way, Brilliant Labs is less a mass brand than the open-source AI glasses: open, developer-first, indie. The lesson for a brand is that openness and honest fragility-telling reinforce each other, and flagging the small-startup risk keeps the story earned. Brilliant Labs made the-open-source-AI-glasses the identity — proof that openness can carry a round.

05

Explore & save

Keep Brilliant Labs’s identity on hand — save it to a board in the Made Good inspiration library.

Brilliant Labs identity set

Pin the maker-amber palette and the maker-sans register to your own board.

Core Palette
Homage
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Maker sans
The register
Maker sans
Gradient

♡ Save to a board

06

Source & notes

Editorial reference. This article reports publicly documented facts about Brilliant Labs’ visual identity as design commentary; it is not affiliated with, or endorsed by, Brilliant Labs. The Brilliant Labs name and its designs are IP of their owners — the graphics here are original abstract homages (colour discs and optical-ray / pixel-shimmer texture swatches); no glasses, lens or logo is reproduced, and all specimen text is set in a Google-Font stand-in. Facts reported: Brilliant Labs is a private, angel/seed-backed company (a $3M seed in June 2023 with a notable angel list from the wearable/AI world), founded in 2019 by founder/CEO Bobak Tavangar, widely reported as Singapore-registered with Hong Kong roots (stated cautiously); its heroes are open-source AI glasses — the Monocle open single-lens dev kit, the Frame open-source AI glasses, and the all-day Halo (2025; colour micro-OLED; ~$300) — with a multimodal AI agent (Noa), on-device processing, bone-conduction audio and a fully open-source hardware/software, “designed to be hacked”; it is contract-made in Asia. Honest notes: ⚠ Brilliant Labs is a small VC startup — more fragile/volatile than the larger makers in this round — competing on openness and price, not display fidelity or scale; the open hardware is published/remixable, but the Brilliant Labs/Frame/Halo/Monocle/Noa brand marks are not free to reproduce. No official brand hex is used, so the tones here are an unofficial interpretation.