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Navig8 Brand Guidelines: A 2007 Tanker Pool Operator, Majority-Owned by ADNOC L&S Since 2025

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Brand Guidelines · Field Guide

Navig8 Brand Guidelines

A 2007 tanker pool operator whose pool names all end in an 8.

FIG 7.0 — POOL LANES (ABSTRACT HOMAGE)

FIG 7.1 — GEOMETRIC SANS
Aa

Two constants: a Navig8 teal, mist and orange palette and a Geometric sans register. Abstract homage — not a Navig8 vessel or mark; no ship, logo or funnel is reproduced.

Founded
By two former traders2007
Founders
Gary Brocklesby, Nicolas Busch
Business
Tanker pools, commercial management, fuel
Owner
ADNOC L&S (80% since January 2025)
01

Two traders, 2007

A private pool operator.

Navig8 was founded in 2007 as a private company by two former traders, Gary Brocklesby and Nicolas Busch, according to the company’s own announcement of January 2025. Busch remains its chief executive. The company describes itself as an international shipping pool operator and commercial management company, and on its own website as “a fully integrated provider of shipping management services” that acts as owner, operator and active charterer.

Its base is described in more than one way. The company’s releases carry a London dateline, and its website lists a Dubai office on its home page and a separate office in Mumbai; Reuters, in a report carried by MarineLink in January 2025, called it Singapore-headquartered. The footprint figures differ too: the website’s About page gives 14 cities across six continents, while the January 2025 announcement gave 15 cities across five.

Navig8’s business is pooling. As the company describes its pools, ships of a similar size from several owners are marketed together, with pool earnings paid out to members every two months, while Navig8 handles the commercial side, from cargo chartering to reporting. The company says its fleet carries more than 150 cargo types, from crude oil, jet fuel and naphtha to chemicals such as methanol and benzene, and it says its growth has made it “one of the largest participants in today’s tankers industry.” It also lists fuel services, asset management, in-house research and investor opportunities among its services.

02

Colour

Pools that end in an 8.

The figure in the name runs through the products. On its pool page Navig8 lists three crude-tanker pools, VL8 for VLCCs, Suez8 for Suezmaxes and V8 for Aframaxes, and three product-tanker pools, Alpha8 for LR2s, LR8 for LR1s and Eco MR for MRs. Its fleet list adds Gamma8, a pool of IMO2 chemical MR tankers, and a Navig8 Gas Pool for very large gas carriers.

Navig8’s own ships often carry its name. The Gamma8 list on its website includes a run of 2019-built ships from New Times Shipbuilding with names such as the Navig8 Gallantry, Navig8 Gladiator and Navig8 Grace, and the company announced in November 2024 that the Navig8 Executive, delivered on 22 November that year, was the last of six MR newbuilds from the same yard in 2024, joining the Gamma8 pool. Other members’ ships keep their owners’ names: in December 2025 Navig8 announced that HMM had committed the Tabit, delivered that month, to the Eco MR pool, bringing the Eco MR vessels under its management to nine.

The pools also bring in partner fleets. In November 2025 Navig8 announced a deal with the shipowner Leonhardt & Blumberg for six newbuild Marineline IMO2 MR tankers to trade in Gamma8 under a mix of time-charter and pooling agreements, and said the pool would grow to 25 ships in 2026 and 29 in 2027. The first, the Hansa Guangzhou, was delivered on 18 June 2026, the company said, with the Hansa Genoa due in September and the remaining four between October 2026 and March 2027.

One part of the business left in 2017. In May that year The Maritime Executive reported that Scorpio Tankers had announced a merger with Navig8 Product Tankers, taking on 27 recently built LR tankers, ten of them owned and 17 chartered in, according to figures from VesselsValue.

Copy
Pool teal
#0F4C5C
Copy
Deep channel
#0A2F3A
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Harbour mist
#CFE3E6
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Signal orange
#E07A3A
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Paper
#F6F7F6
03

Typography

Design and documentation.

Tanker owners rarely sell to the public, so their brands live mostly on corporate websites, in investor material and on the ships themselves. The pattern is consistent across the companies in this series: a short purpose line, a fleet page, an investor section and a sustainability page, set in restrained corporate type and colour. The palettes in these guides, from navy and steel to deep sea greens, are tones of our own choosing rather than any company’s colours.

Photographs do much of the work. Owners publish photographs of their own crude and product tankers, and Ardmore Shipping’s homepage, for example, pairs its values with pictures of named ships from its fleet. The ship names themselves often carry the identity: Ardmore puts its own name on every hull, while Okeanis names its tankers after Greek islands.

The fleet list is the core document. Companies set out their ships by size class, from Medium Range (MR) and Handysize product tankers to Suezmax and VLCC crude carriers, usually with the year built, the shipyard, the deadweight and the flag, and they list newbuildings on order with expected delivery dates. Pages on pools, chartering arms and ship-management partners explain who markets and runs the ships commercially and technically.

Many of these companies are listed, so investor pages sit close to the top of the menu: press releases, quarterly results, presentations, filings with regulators and share data, sometimes for two stock exchanges at once. ESG and sustainability reports, often published once a year and prepared with reference to named reporting frameworks, complete the picture. This guide sets out what each company’s own pages and dated independent sources show about its history, ownership and fleet, and keeps the company’s own claims marked as its own.

Aa

A geometric sans — a name with a numeral in it. (Specimen set in Space Grotesk, a sans STAND-IN; NOT the Navig8 logo.)

Geometric sans · the registerNavig8 teal, mist and orange · the paletteA 2007 tanker pool operator, majority-owned by ADNOC L&S · the signature

04

Navig8

From private company to ADNOC subsidiary.

Navig8’s independence ended in stages. ADNOC Logistics & Services, the shipping and logistics arm of the Abu Dhabi National Oil Company, said in June 2024 that it was buying Navig8, Reuters reported in January 2025. On 8 January 2025 Navig8 TopCo Holdings announced that ADNOC L&S, which is listed on the Abu Dhabi Securities Exchange, had completed the purchase of an 80% stake, with economic ownership effective from 1 January 2024. The company then had an owned fleet of 32 tankers.

The remaining 20% is a separate step. Both the January 2025 announcement and the Reuters report said ADNOC L&S would buy it in mid-2027, and Navig8’s About page says full ownership is planned for 2027; at the time of writing that purchase has not been completed. Until then Navig8 is a majority-owned subsidiary that still trades under its own name.

Integration came quickly. On 20 January 2025 Navig8 announced that it had begun the commercial management of the ADNOC L&S tanker fleet: twenty ships, eight VLCCs, eight LR2s and four LR1s, moved into its pools. Its fleet list now includes former ADNOC L&S LR1s such as the Diyyinah-I and Mezaira’a alongside ships named Navig8. Its website’s headline figures, which vary from page to page, put the fleet under management at more than 65 or 80 ships, with more than 30 owned and more than 370 employees.

For a design guide, Navig8 shows how a single numeral can carry a brand across a company name, a family of pool names and a fleet of ships, and how that system can survive a change of owner. Compare Scorpio Tankers, which took over Navig8 Product Tankers, and Hafnia, another product-tanker owner with a Singapore base. For this guide we use a pool teal, a harbour mist and a signal orange with a sans, an unofficial interpretation; no product or logo is reproduced.

05

Explore & save

Keep Navig8’s identity on hand — save it to a board in the Made Good inspiration library.

Navig8 identity set

Pin the Navig8 teal, mist and orange palette and the Geometric sans register to your own board.

Core Palette
Homage
Aa
Geometric sans
The register
Geometric sans
Gradient

♡ Save to a board

06

Source & notes

Sources: Navig8 (navig8group.com, About, pools, fleet list and news, 2024–2026); Reuters via MarineLink (January 2025); The Maritime Executive (May 2017). No official brand hex is used here: the tones are an unofficial interpretation, and no product or mark is reproduced.