PlaneWave Brand Guidelines
The observatory-grade astrograph.
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Two constants: an observatory-indigo palette and an observatory-sans register. Abstract homage — not a PlaneWave product or mark; no telescope, mount or logo is reproduced.
The observatory-grade astrograph
PlaneWave is the US maker of observatory-grade CDK astrographs and direct-drive mounts, built in-house in Michigan for universities and research.
PlaneWave brings the observatory round its professional node — the maker whose telescopes sit not in backyards but in university observatories, remote-observatory networks and research programmes. It was founded in 2006 by Richard Hedrick and Joseph Haberman, with the optical designer David Rowe, and it builds its instruments in-house in Adrian, Michigan. PlaneWave makes and sells the telescopes and mounts, and its answer to a round about where telescopes are made is a clean one: genuinely made in the USA, in a vertically integrated workshop.
Its identity is the observatory-grade astrograph. The professional and research adoption, the in-house US manufacture and the corrected optical design are the story here. An astrograph, observatory-grade. The observatory-grade astrograph.
(Honest notes, so the manufacture is stated and the recent ownership change is named. PlaneWave sells telescopes and mounts as its heroes — its CDK astrographs, from around twelve inches up to a metre, and its L-series direct-drive alt-azimuth mounts — and we report its performance language as the brand’s own. On where it is made, a strong and clean claim: PlaneWave designs, manufactures, assembles and tests its instruments in-house at its Adrian, Michigan campus, a vertically integrated operation that includes its own optics fabrication. On ownership, a recent change to name honestly: in February 2025 PlaneWave merged with the software company OurSky to form a new parent, Observable Space, so the PlaneWave brand continues but is no longer a standalone independent company; the deal’s financial terms were not disclosed. Its telescopes are used by universities and research observatories, and the direct-drive mounts’ fast, precise slewing also serves satellite tracking and space-domain-awareness work. Its designs, the model names, the logo and the new parent’s branding are IP we describe but do not reproduce; there is no official brand hex; these tones are an unofficial interpretation.)
Colour
PlaneWave lives in an observatory indigo. Click a swatch to copy the hex.
PlaneWave’s identity is professional, precise and US-made — an observatory indigo, an ink, a pale iris, a deep indigo, and a paper. The palette leans observatory indigo and pale iris: a deep, serious register that nods to research instruments and the night sky rather than a loud logo colour. It signals an observatory-grade astrograph — exacting, institutional and built at home. The honest caveat: with no published brand hex, these values are an original, unofficial interpretation, not first-party colours.
The lesson is an observatory indigo signals a professional, precise identity. PlaneWave’s world is a corrected astrograph under a research dome, tracked by a direct-drive mount. For designers, it is a reminder that a deep observatory indigo and a soft pale iris can carry a maker brand — an institutional tone held as colour, not a product shot. Because these tones can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: date it to 2006; credit Hedrick and Haberman; name the US manufacture; note the 2025 Observable Space merger; and treat any single hex as unofficial.
Typography
The register is an observatory sans — professional, precise, institutional.
PlaneWave’s identity carries a professional, precise, institutional spirit — a research-instrument maker, not a consumer brand. An observatory sans captures the mood: clean, exact and confident, the register of a telescope built for a university dome. Set in an observatory-indigo palette, the observatory sans feels professional and precise — exactly the personality PlaneWave carries. It behaves like an engineered instrument rather than a loud logo, mirroring machined alloy and figured mirrors. (PlaneWave’s real telescopes, mounts and model names are things we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “an observatory-sans brand,” shown here in a stand-in. The type behaves like the brand: professional, precise and institutional.
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An observatory-sans brand — professional and precise. (Specimen set in Manrope, an observatory-sans STAND-IN; NOT the PlaneWave logo or any telescope.)
The observatory
PlaneWave stands for the observatory-grade astrograph.
PlaneWave brings the round its professional node. An observatory-indigo palette, an observatory sans and a 2006 founding make one thing — the observatory-grade astrograph — the whole identity: professional, precise and US-made. The research adoption is the pitch, and the in-house US manufacture is the proof. The point is the maker whose telescopes feed universities, research observatories and satellite-tracking programmes, in a round about where telescopes are made and who makes the serious instruments.
Put to work, the identity is the brand told straight, manufacture named and the ownership change stated. A maker in this spirit would date it to 2006, credit Hedrick and Haberman, and name the US manufacture. A reader in this spirit would keep the facts right: PlaneWave sells telescopes and mounts as its heroes, led by its CDK astrographs and L-series mounts; it was founded in 2006 by Richard Hedrick and Joseph Haberman with David Rowe; it builds its instruments in-house in Adrian, Michigan; and in 2025 it merged with OurSky to form Observable Space, so the brand continues under a new parent. PlaneWave sits third in the round, after iOptron. The honest editorial moves are to date it to 2006, to name the US manufacture, to state the Observable Space merger, and to describe the instruments rather than depict them.
For designers and brand-builders, PlaneWave continues the observatory: let genuine in-house US manufacture and research adoption be the identity — and name a recent ownership change honestly. The lessons: build a brand on real, vertically integrated manufacture; earn credibility through institutional use; credit the founders; name a merger straight rather than bury it; and never reproduce a logo. It is also a reminder to stay precise: PlaneWave is the US maker of observatory-grade CDK astrographs and direct-drive mounts, built in-house in Michigan for universities and research — with the palette here an unofficial interpretation. The hook is the founding itself: Hedrick, a former part-owner of a large consumer telescope brand, and Haberman took an optics-making night course at a community college and hand-built the first Corrected Dall-Kirkham — a forty-two-inch telescope — proving David Rowe’s CDK optical design, then founded PlaneWave in 2006 to turn it into observatory-class astrographs that now feed universities and satellite-tracking programmes worldwide. Read that way, PlaneWave is less a telescope than a research instrument: professional, precise, institutional. The lesson for a brand is that in-house craft and institutional trust reinforce each other, and building at home keeps the story earned. PlaneWave made the-observatory-grade-astrograph the identity — proof that professional instruments carry a round.
Explore & save
Keep PlaneWave’s identity on hand — save it to a board in the Made Good inspiration library.
PlaneWave identity set
Pin the observatory-indigo palette and the observatory-sans register to your own board.



