Tempest Brand Guidelines
Weather with no moving parts.
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Two constants: a Tempest-cyan palette and a tech-sans register. Abstract homage — not a Tempest product or mark; no station, sensor or logo is reproduced.
Weather with no moving parts
Tempest is the independent, crowdfunded home weather system whose patented haptic rain sensor and ultrasonic wind replaced the cups and tipping bucket.
Tempest follows Davis as the round’s no-moving-parts node — an all-in-one, solar-powered home weather system that replaced the mechanical cups and tipping bucket with a patented haptic rain sensor and ultrasonic wind, built by an independent, crowdfunded company. Its answer to a round about who owns the stations and where they are made is a startup one: a designer of new sensing, owned by no one but itself, a clean contrast with Davis and its group.
Its identity is weather with no moving parts. The haptic patent, the independent ownership and the 2016-media-brand name are the story here. No cups, no bucket. Weather with no moving parts.
(Honest notes, so the origin, the ownership, the making and the claims are framed accurately, with hedges. Tempest sells the Tempest Weather System as its hero — solar-powered, with no moving parts, a haptic rain sensor and ultrasonic wind, machine-learning forecasting and smart-home integration; we report its language as the brand’s own. On origin, layered: the underlying company, WeatherFlow, was founded around 2000 in the Santa Cruz area of California as a weather-data firm, which we treat as reported, and the Tempest name came from a separate weather-media brand founded in 2016 that WeatherFlow acquired, so the current entity, WeatherFlow-Tempest, dates to around 2019. On the product launch: the Tempest home station was crowdfunded on Kickstarter in late 2019 and first shipped in May 2020. On ownership: it is independent and privately held, funded through equity crowdfunding and growth capital, with no parent, a clean contrast with Davis. On where it is made: we could not verify the manufacturing country, so we do not assert it is made in China. On the tech and a documented criticism, attributed: the haptic rain sensor is patented, and it drew early criticism for accuracy in heavy and very light rain, with reviewers reporting under-reporting, which we attribute to reviewers rather than assert a specific error figure, and the company acknowledges it benefits from calibration; its private-network clients are a company claim. Its designs and the Tempest name are IP we describe but do not reproduce; there is no official brand hex; these tones are an unofficial interpretation.)
Colour
Tempest lives in a Tempest cyan. Click a swatch to copy the hex.
Tempest’s identity is sensor-inventing, independent and make-unverified — a Tempest cyan, an ink, a pale sky, a deep teal, and a paper. The palette leans Tempest cyan and pale sky: a bright, modern register that nods to a solar, no-moving-parts device rather than a loud logo colour. It signals weather with no moving parts — sensor-inventing, independent and make-unverified. The honest caveat: with no official brand hex, these values are a modern, unofficial interpretation, not first-party colours.
The lesson is a Tempest cyan signals a modern, sensor-led identity. Tempest’s world is the reinvented station. For designers, it is a reminder that a bright cyan and a pale sky can carry a modern, tech brand — a bright tone held as an accent, not a product shot. Because a bright hue can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: treat the WeatherFlow origin as around 2000; note the Tempest name came from a 2016 media brand; describe ownership as independent and crowdfunded; do not assert the manufacturing country; and attribute the haptic-rain criticism to reviewers without a specific figure.
Typography
The register is a tech sans — sensor-inventing, independent, make-unverified.
Tempest’s identity carries a sensor-inventing, independent, make-unverified spirit — a startup that reinvented the station. A tech sans captures the mood: clean, current and exact, the register of a modern device. Set in a Tempest-cyan palette, the tech sans feels bright and precise — exactly the personality Tempest carries. It behaves like a made, engineered thing rather than a loud logo, mirroring a wind-arc and a rain-dot. (Tempest’s real products and the name are things we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “a tech-sans brand,” shown here in a stand-in. The type behaves like the brand: sensor-inventing, independent and make-unverified.
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A tech-sans brand — bright and precise. (Specimen set in Space Grotesk, a tech-sans STAND-IN; NOT the Tempest logo or products.)
The weather-station node
Tempest stands for weather with no moving parts.
Tempest sits second in the round as its no-moving-parts node. A Tempest-cyan palette, a tech sans and a 2019 launch make one thing — weather with no moving parts — the whole identity: sensor-inventing, independent and make-unverified. The haptic patent is the pitch, the independent ownership is the contrast, and the 2016-media-brand name is the nuance. The point is a designer of new sensing owned by no one but itself, in a round about who owns the stations and where they are made.
Put to work, the identity is the brand told straight, the origin layered and the criticism attributed. A brand in this spirit would treat the WeatherFlow origin as around 2000, note the Tempest name came from a 2016 media brand, describe ownership as independent and crowdfunded, decline to assert the manufacturing country, and attribute the haptic-rain criticism. A reader in this spirit would keep the facts right: Tempest sells the solar, no-moving-parts Tempest Weather System with a patented haptic rain sensor and ultrasonic wind; its underlying company WeatherFlow dates to around 2000, the Tempest name to a 2016 media brand it acquired, the current entity to around 2019; it was crowdfunded in 2019 and shipped in 2020; it is independent and privately held; and the haptic sensor drew early accuracy criticism, attributed to reviewers. Tempest sits after Davis and before AcuRite. The honest editorial moves are to layer the origin, to describe the ownership, to avoid the unverified making, and to attribute the criticism.
For designers and brand-builders, Tempest carries the weather-station node: reinvent a category — and attribute a documented criticism without a hard figure. The lessons: a brand can reinvent the sensing of its category, here Tempest replacing cups and a tipping bucket with a haptic rain sensor and ultrasonic wind; an origin is layered honestly, the underlying WeatherFlow around 2000, the Tempest name from a 2016 weather-media brand it acquired, the current entity around 2019; an ownership is described as independent and crowdfunded, a clean contrast with Davis’ group; a making is left unverified rather than asserted as China; and a documented criticism, the early accuracy of the haptic rain sensor in heavy and very light rain, is attributed to reviewers and the company’s own calibration guidance rather than stated with a specific error figure. It is also a reminder to stay precise: Tempest is the independent, crowdfunded, no-moving-parts weather-station brand — with the palette here an unofficial interpretation and the manufacturing country left open. The hook is that reinvention: Tempest is weather with no moving parts, an all-in-one solar station whose patented haptic rain sensor and ultrasonic wind replaced the cups and tipping bucket, independent and crowdfunded, its name borrowed from a 2016 weather-media brand. Read that way, Tempest is less a single station than weather with no moving parts: sensor-inventing, independent, make-unverified. The lesson for a brand is that reinventing a category and attributing a criticism honestly reinforce each other, and layering the origin keeps the story earned. Tempest made weather-with-no-moving-parts the identity — proof that an honestly-hedged reinvention can anchor a node.
Explore & save
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Tempest identity set
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