Tools to Liveby Brand Guidelines
The design tool.
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Two constants: a teal-and-brass palette and a tool sans register. Abstract homage — not the Tools to Liveby products or packaging.
The design tool
Tools to Liveby elevates the everyday tool.
Tools to Liveby is a lesson in the everyday tool, elevated. A Taipei brand founded by Karen Yang in the early 2010s, it began as a curated shop and grew into its own line of design-led desk tools — scissors, tape dispensers, clips and notebooks made beautiful.
Its identity is the design tool. Tools to Liveby designs materials-forward objects — solid brass, Japanese stainless steel — in a vintage-industrial-meets-modern register, drawing on late-nineteenth-century industrial forms, alongside a curated selection of the world’s best stationery. Its guiding idea is a line from Charles Eames: “the uncommon beauty in common things.” Ordinary tools, made to be kept. Function, given form.
(Honest notes: Tools to Liveby was founded by Karen Yang — a single founder, not a husband-and-wife team, and it is a stationery retailer, not a cafe. It is based in Taipei, Taiwan, with stores in Taipei and Kaohsiung, and its founding is reported as around 2013 (not stated on its own site), so we hedge the year. It both curates other makers’ goods and designs its own materials-forward tools; the Eames line is its documented motto. On make-where we’re careful: it is designed in Taiwan, and while its scissors use Japanese steel (a material), the manufacturing country of its products isn’t documented, so we don’t claim one. It is founder-led and independent. There’s no official brand hex, and we reproduce no logo or product — these tones are an unofficial interpretation. This is design commentary and does not promote any product.)
Colour
Tools to Liveby lives in a teal-and-brass palette. Click a swatch to copy the hex.
Tools to Liveby’s identity is refined, industrial and Taiwanese — a teal green, an ink, a brass, a rust, and a cream. The palette pairs a teal with a brass — the register of materials-forward desk tools. It signals material and craft rather than novelty. The honest caveat: with no published brand hex, these tones are an original, unofficial interpretation, not first-party values.
The lesson is a teal with a brass signals a design-tool house. Tools to Liveby’s world is a solid, considered object. For designers, it is a reminder that elevating an ordinary tool — a pair of scissors, a tape dispenser — through material and form can be a whole identity. Because a mid teal can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: elevate the ordinary; lead with material; curate alongside; and treat any single hex as unofficial.
Typography
The register is a tool sans — solid, refined, functional.
Tools to Liveby’s identity carries a solid, refined, functional spirit — a materials-forward object. A clean, sturdy sans captures the mood: it is precise and grounded, the register of a design-tool house. Set in a teal-and-brass palette, the tool sans feels solid and refined — exactly the personality Tools to Liveby carries. It is functional rather than decorative, mirroring a brass tool. (Tools to Liveby’s real products and wordmark are works we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “a tool sans spirit,” shown here in a stand-in. The type behaves like the brand: solid, refined and functional.
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A tool sans spirit — solid and refined. (Specimen set in Rethink Sans, a clean sturdy sans STAND-IN; NOT the Tools to Liveby packaging.)
The everyday tool, elevated
Tools to Liveby stands for the design tool.
Tools to Liveby is a lesson in elevating the everyday tool. A teal-and-brass palette, a tool sans and a solid object make the design tool the whole brand — refined, industrial, Taiwanese. The elevation is the differentiator. The differentiator is taking an ordinary desk tool and remaking it in brass and steel, to be kept for life.
Put to work, the identity is material as message. A designer building in this spirit would let the substance and the making show — solid metal, a form borrowed from industrial history, an object that ages rather than wears out — and pair the own line with a curated shop so the taste is legible in both. The lesson Tools to Liveby teaches, via Eames, is that there is uncommon beauty in common things: by treating a stapler or a pair of scissors as worthy of real design, it turns humble tools into objects of desire, and shows that a point of view about the everyday can carry both a product line and a shop.
For designers and brand-builders, Tools to Liveby offers a clear takeaway: find the beauty in the common thing. The lessons: elevate the ordinary; lead with material; curate alongside; and be honest about the story. It is also a reminder to stay accurate: it was founded by Karen Yang in Taipei in the early 2010s, its tools are materials-forward brass and steel, and its motto comes from Eames — the palette here is an unofficial interpretation. Tools to Liveby made the elevated tool the brand — proof that the everyday can be the difference.
Explore & save
Keep Tools to Liveby’s identity on hand — save it to a board in the Made Good inspiration library.
Tools to Liveby identity set
Pin the teal-and-brass palette and the tool-sans register to your own board.



