, ,

Tools to Liveby Brand Guidelines: The Design Tool

·

Brand Guidelines · Field Guide

Tools to Liveby Brand Guidelines

The design tool.

FIG 1.0 — DESK TOOL (HOMAGE)

FIG 1.1 — TOOL SANS
Aa

Two constants: a teal-and-brass palette and a tool sans register. Abstract homage — not the Tools to Liveby products or packaging.

Palette
Teal & brass
Founded
2013Taipei
Where
Taipei
Signature
Design desk tools
01

The design tool

Tools to Liveby elevates the everyday tool.

Tools to Liveby is a lesson in the everyday tool, elevated. A Taipei brand founded by Karen Yang in the early 2010s, it began as a curated shop and grew into its own line of design-led desk tools — scissors, tape dispensers, clips and notebooks made beautiful.

Its identity is the design tool. Tools to Liveby designs materials-forward objects — solid brass, Japanese stainless steel — in a vintage-industrial-meets-modern register, drawing on late-nineteenth-century industrial forms, alongside a curated selection of the world’s best stationery. Its guiding idea is a line from Charles Eames: “the uncommon beauty in common things.” Ordinary tools, made to be kept. Function, given form.

(Honest notes: Tools to Liveby was founded by Karen Yang — a single founder, not a husband-and-wife team, and it is a stationery retailer, not a cafe. It is based in Taipei, Taiwan, with stores in Taipei and Kaohsiung, and its founding is reported as around 2013 (not stated on its own site), so we hedge the year. It both curates other makers’ goods and designs its own materials-forward tools; the Eames line is its documented motto. On make-where we’re careful: it is designed in Taiwan, and while its scissors use Japanese steel (a material), the manufacturing country of its products isn’t documented, so we don’t claim one. It is founder-led and independent. There’s no official brand hex, and we reproduce no logo or product — these tones are an unofficial interpretation. This is design commentary and does not promote any product.)

02

Colour

Tools to Liveby lives in a teal-and-brass palette. Click a swatch to copy the hex.

Tools to Liveby’s identity is refined, industrial and Taiwanese — a teal green, an ink, a brass, a rust, and a cream. The palette pairs a teal with a brass — the register of materials-forward desk tools. It signals material and craft rather than novelty. The honest caveat: with no published brand hex, these tones are an original, unofficial interpretation, not first-party values.

The lesson is a teal with a brass signals a design-tool house. Tools to Liveby’s world is a solid, considered object. For designers, it is a reminder that elevating an ordinary tool — a pair of scissors, a tape dispenser — through material and form can be a whole identity. Because a mid teal can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: elevate the ordinary; lead with material; curate alongside; and treat any single hex as unofficial.

Copy
Teal Green
#2E5E52
Copy
Ink
#17150F
Copy
Brass
#9E7A2E
Copy
Rust
#A0563A
Copy
Cream
#EFEADE
03

Typography

The register is a tool sans — solid, refined, functional.

Tools to Liveby’s identity carries a solid, refined, functional spirit — a materials-forward object. A clean, sturdy sans captures the mood: it is precise and grounded, the register of a design-tool house. Set in a teal-and-brass palette, the tool sans feels solid and refined — exactly the personality Tools to Liveby carries. It is functional rather than decorative, mirroring a brass tool. (Tools to Liveby’s real products and wordmark are works we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “a tool sans spirit,” shown here in a stand-in. The type behaves like the brand: solid, refined and functional.

Aa

A tool sans spirit — solid and refined. (Specimen set in Rethink Sans, a clean sturdy sans STAND-IN; NOT the Tools to Liveby packaging.)

Tool sans · the registerTeal & brass · the paletteDesign desk tools · the signature

04

The everyday tool, elevated

Tools to Liveby stands for the design tool.

Tools to Liveby is a lesson in elevating the everyday tool. A teal-and-brass palette, a tool sans and a solid object make the design tool the whole brand — refined, industrial, Taiwanese. The elevation is the differentiator. The differentiator is taking an ordinary desk tool and remaking it in brass and steel, to be kept for life.

Put to work, the identity is material as message. A designer building in this spirit would let the substance and the making show — solid metal, a form borrowed from industrial history, an object that ages rather than wears out — and pair the own line with a curated shop so the taste is legible in both. The lesson Tools to Liveby teaches, via Eames, is that there is uncommon beauty in common things: by treating a stapler or a pair of scissors as worthy of real design, it turns humble tools into objects of desire, and shows that a point of view about the everyday can carry both a product line and a shop.

For designers and brand-builders, Tools to Liveby offers a clear takeaway: find the beauty in the common thing. The lessons: elevate the ordinary; lead with material; curate alongside; and be honest about the story. It is also a reminder to stay accurate: it was founded by Karen Yang in Taipei in the early 2010s, its tools are materials-forward brass and steel, and its motto comes from Eames — the palette here is an unofficial interpretation. Tools to Liveby made the elevated tool the brand — proof that the everyday can be the difference.

05

Explore & save

Keep Tools to Liveby’s identity on hand — save it to a board in the Made Good inspiration library.

Tools to Liveby identity set

Pin the teal-and-brass palette and the tool-sans register to your own board.

Core Palette
Homage
Aa
Tool sans
The register
Tool sans
Gradient

♡ Save to a board

06

Source & notes

Editorial reference. This article reports publicly documented facts about Tools to Liveby’s visual identity as design commentary; it is not affiliated with, or endorsed by, Tools to Liveby, and it does not promote the purchase or use of any product. The Tools to Liveby name, products and packaging are trademarks/works of their owner — the graphics here are original abstract homages (colour discs and texture swatches); no logo or product is reproduced, and all specimen text is set in a Google-Font stand-in. Facts reported from public sources (toolstoliveby.com.tw; Pen & Tool): Tools to Liveby is a Taipei, Taiwan design-stationery brand founded by Karen Yang (reported around 2013), a curated shop that grew into its own line of materials-forward desk tools — solid brass and Japanese-steel scissors, tape dispensers, clips, rulers and notebooks — in a vintage-industrial-meets-modern register, guided by the Charles Eames idea of “the uncommon beauty in common things.” Honest notes: it has a single founder (Karen Yang), not a husband-and-wife team, and is a stationery retailer (not a cafe); the founding year is hedged; it is designed in Taiwan, and while its scissors use Japanese steel, the manufacturing country of its products is not documented (so none is claimed); it is founder-led and independent; and no official brand hex is published, so the tones here are an unofficial interpretation.