10Web Brand Guidelines: A Yerevan-Built AI Website Builder That Stays on WordPress

A Yerevan engineering team with a WordPress plugin past.

10Web is a WordPress website platform whose engineering sits in Armenia. TechCrunch reported in February 2024 that the company was founded in 2017 and that its engineering team was based in Yerevan. Like many Armenian startups, the magazine wrote, it kept its engineers at home while hiring marketing and business-development staff in the United States; it put the staff at 70. The company’s own site gives the same founding year and names the operating company as TenWeb, with a United States address in Newark, Delaware.

The team is older than the brand. In a July 2021 funding announcement the company said its story began in 2011, when a small group of engineers led by Arto Minasyan set up a WordPress plugin business that grew to a million users. Writing on 1 February 2018, the WordPress reviewer Kevin Muldoon described 10Web as developed by the same people behind Web Dorado, a seller of WordPress plugins whose products he had reviewed for several years, and listed among the plugins carried over Photo Gallery, Form Maker and Slider WD.

Minasyan also runs Krisp, a startup that removes background noise from audio, TechCrunch noted, and the 2021 announcement calls him a Krisp co-founder. 10Web’s about page lists him as co-founder and president, alongside co-founders Sergey Markosyan, Armen Saghatelyan and Tigran Nazaryan; Nazaryan was named as chief executive in the 2021 announcement, and the about page now names Narek Torosyan as CEO.

WordPress, made easier.

In its first form 10Web was a membership. Muldoon’s 2018 review described a new subscription service that bundled more than 60 premium WordPress plugins — 26 core plugins plus extensions — with six themes, backups, image optimisation and SEO tools, and said hosting, security and uptime services were still to come. He singled out the plugins’ many configuration settings, and the option each one gave to remove its data from the site’s database when uninstalled, while judging the six themes weaker than the plugin range. The company’s own timeline now begins with managed hosting in 2017.

In July 2021 10Web announced financing for what it called its Automated WordPress Platform from Sierra Ventures and AI Fund. The announcement described a service in which a customer enters the address of an existing site and receives a WordPress site with the same design, rebuilt by AI without copying the original code, and hosted by 10Web on Google Cloud infrastructure. The company’s timeline marks 2021 as the year it brought AI into WordPress, cutting the time to a first draft “from weeks to minutes.”

By 2024 the pitch was the prompt. TechCrunch wrote that 10Web lets users generate WordPress sites from text prompts, and that its Yerevan engineers had built generative AI models including Llama 2, GPT-4 and Stable Diffusion into the platform. Minasyan told the magazine that building a platform for WordPress is architecturally hard, because each website is its own instance and needs hosting, security, backups and uptime managed underneath it, but argued that the size of the open-source community, which he put at two million developers, made the effort worthwhile. TechCrunch reported that 1.5 million sites had been generated with 10Web, and that about 20,000 of its users were paying customers, some of them small businesses running several hundred websites.

How website builders present themselves.

Website and portfolio builders present themselves first through their templates. Ucraft’s home page offers more than 120 “designer-made” templates sorted into categories such as business, photography, restaurants and art, and credits each one to a designer on its team; Readymag’s templates, Website Planet reported in May 2026, are grouped into company websites, landing pages, presentations, portfolios, editorials and online stores, and include designs submitted by users.

The editor is the second part of the pitch, and the products differ. Ucraft’s editor works with blocks and elements that snap into a page grid, according to reviews in TechRadar in 2021 and PCMag in 2026, with a separate page of typography, button and layout settings that the company calls Designer Tools. Readymag’s editor is freeform, with elements placed without a rigid grid and detailed type controls such as ligatures, stylistic sets and variable fonts, according to English Wikipedia; Website Planet describes it as layer-based.

Showcase sites made by users do much of the brand’s work. Ucraft keeps a gallery called “Made with U,” and Readymag runs an annual Website of the Year award for projects built on its platform, judged by a jury of designers and art directors, according to English Wikipedia. Plan and feature names follow a similar logic, pairing plain tiers with branded tools: TechRadar listed Ucraft’s paid plans in 2021 as Pro Website, Pro Shop and Unlimited, alongside features such as a logo maker.

Corporate pages on founders and owners vary widely. Ucraft’s about page gives a dated timeline and names its investor, SoftConstruct, but not its founders, while Readymag’s founders and chief executive are named in English Wikipedia and in design-press interviews. This guide sets out what each company says about itself, and what independent dated sources add.

An agentic builder that stays on WordPress.

The product has kept changing. The company’s timeline lists an AI chat editor in 2024; in 2025, white-label distribution, so that partners can sell websites under their own brand, and what it calls “vibe coding,” natural-language generation and editing; and in 2026 an “Agentic Website Builder,” in which, it says, a team of specialised AI agents covers strategy, structure, content, SEO, performance, QA and hosting. A user can start from a description, an image, a design file or a URL, and the company says it takes sites “from prompt to production on WordPress,” leaving owners with full ownership rather than placing them in a closed system.

Much of the business now runs through other companies. 10Web offers its builder through an API and a white-label reseller dashboard, and as a self-hosted version that WordPress hosts can install through cPanel or Plesk to add an AI builder menu to the WordPress admin screen. Its about page says it serves entrepreneurs, managed service providers, agencies, hosting companies and SaaS platforms, and counts “70+ Webbers” on its staff. Minasyan told TechCrunch in 2024 that the company earned money in two ways, by charging per website or by traffic, and that it planned to add a payment system through which users could take payments from their own customers, with 10Web keeping a commission.

For a design guide, 10Web shows a builder that ties its AI tools to an open-source system rather than to a closed one of its own. Compare WordPress, the system it builds on, and Durable, another builder that writes sites with AI. For this guide we use an inky indigo, a cool mist grey and an electric violet with a sans, an unofficial interpretation; no product or logo is reproduced.

Keep 10Web’s identity on hand — save it to a board in the Made Good inspiration library.