Globant Brand Guidelines: Four Founders, Buenos Aires 2003 & a 2014 NYSE Listing

Four founders and a first big client.

Globant began in Buenos Aires in 2003. English and Spanish Wikipedia name four founders, Martín Migoya, Guibert Englebienne, Martín Umaran and Néstor Nocetti, and Spanish Wikipedia describes them as software engineers. The company tells the story more casually: its history page opens with “four friends in a bar” who shared a plan that, in its words, included “generating global career opportunities for IT professionals.”

Spanish Wikipedia says its first large piece of work was running the website of LastMinute.com. The company’s own timeline then moves quickly: an office in the United Kingdom in 2004; recognition as an Endeavor entrepreneur company in 2005; and, in 2006, its first development centre outside Buenos Aires, in Tandil, which it calls the first step toward a decentralised company that brings opportunities “closer to the talent.” Later sites followed in other Argentine cities, and Spanish Wikipedia lists offices in La Plata, Córdoba, Rosario and Bahía Blanca among others by 2018.

Outside money and acquisitions arrived early. In 2008 Globant bought the Argentine software company Accendra, which English Wikipedia says added operations in Chile and Colombia, and Openware, a security and infrastructure specialist; the same year it closed a financing round with Riverwood Capital and FTV Capital, and the company lists a further round with both investors in 2011, when it also bought Nextive of San Francisco for mobile work. In 2009 it created what it calls its Studio model, which it says was meant to deepen its expertise in new practices and technologies; the word “studio” still runs through how it names its teams. In 2013, English Wikipedia says, the advertising group WPP took a minority stake in the company.

A New York listing and an acquisition habit.

The listing came in 2014. Globant’s investor relations site says its initial public offering priced on 17 July 2014, and its shares trade on the New York Stock Exchange under the ticker GLOB; Spanish Wikipedia records the same 2014 listing. In 2023, marking twenty years, the company rang the NYSE closing bell, according to its own timeline.

Its timeline lists acquisitions in almost every year since. The company names Clarice Technologies in India in 2015; WAE in London and L4 Digital in 2016; Ratio and PointSource in the United States in 2017; Avanxo and Belatrix in 2019; and gA and BlueCap in 2020, followed by CloudShift, Habitant, Walmeric, Atix Labs and Navint in 2021. Spanish Wikipedia adds the Uruguayan software company Genexus in April 2022 and the French-owned Pentalog in May 2023, and the company’s timeline adds Vertic, Experience IT, Iteris and GUT in 2023, along with new offices in the Netherlands and Portugal.

Globant presents itself through named products and books as much as through services. Its timeline lists the book The Never Ending Digital Journey in 2016, the workplace platform StarMeUp and a book on embracing artificial intelligence in 2018, and Augmented Coding and the Globant Awards in 2020. English Wikipedia says it began its annual “Women that Build” awards in 2019. Spanish Wikipedia credits it with work on Electronic Arts’ FIFA games and on the MagicBand wristband used at Disney’s parks.

Sport is a visible part of the brand. The company says it became Global Platform Supporter of FIFA+ and a regional supporter of the FIFA World Cup in 2022, and Global Official Partner of Formula 1 and of Williams Racing in 2024. English Wikipedia says it has sponsored the Argentine driver Franco Colapinto since early 2024, first in Formula 2 and, from August of that year, in Formula 1.

How IT services firms present themselves.

IT services and consulting firms sell work that is hard to photograph: software, systems, advice and the people who deliver them. Their identities therefore lean on a small set of tools. Wordmarks are usually set in a confident sans-serif, often in capitals or as a short set of initials, and palettes tend to sit in blues and purples, from deep navy to bright violet, used across websites, reports and event stands.

Their websites follow a familiar structure. Industry pages address banks, insurers, retailers, manufacturers and public bodies one by one, while capability pages cover cloud, data, cybersecurity, AI and consulting. Client case studies carry much of the proof, usually naming the customer and describing a programme of work rather than a product, and many firms publish their own research reports, surveys and indices to show expertise and to be quoted in the business press.

Place matters too. Delivery centres and offices are often photographed as campuses, with landscaped grounds, glass buildings and training halls, and those images recur across annual reports, recruitment material and news coverage. Careers pages speak directly to graduates and early-career engineers, with training programmes, campus recruitment and employee stories, alongside pages for experienced hires and alumni.

The last layer is public commitment. Sustainability reports, community programmes, education initiatives and sponsorships of sport and culture give the brand a presence beyond the client meeting, and in the case of sponsorship can put a company name on a stadium, a team shirt or a city race. The guides that follow look at how each firm uses those tools, and where its own history shows through.

A Luxembourg corporation with Argentine roots.

Globant’s legal home is no longer Argentina. Its investor relations site describes it as a Luxembourg corporation with headquarters in Luxembourg, and English Wikipedia says the company was founded in Buenos Aires but later headquartered there. The founders remain in senior roles: the company lists Martín Migoya as chief executive and co-founder, and Guibert Englebienne, Martín Umaran and Néstor Nocetti as co-founders holding executive posts. It says it has more than 27,400 employees in more than 30 countries.

In recent years the company has turned its message toward artificial intelligence. It now calls itself “a full-stack AI company,” sells AI Pods as a subscription offer and organises its work into AI Studios by industry; in 2025, it says, it opened an AI centre of excellence in Riyadh and consolidated its marketing services within GUT Network. That shift came with cuts. In June 2025 Infobae reported that Globant had dismissed about 1,000 employees worldwide, around 3% of its staff, after closing two Argentine offices, in Ushuaia and Resistencia, earlier that month, with the staff there moved to remote work or relocated. The paper reported that the chief executive described the restructuring as part of a wider transformation driven by artificial intelligence, in which teams and skills had to be realigned.

For a design guide, Globant shows a services firm presenting itself through studios, named products, books and sport partnerships. Compare EPAM, another software engineering services company, and Accenture. For this guide we use a lime green, a deep charcoal and soft greys with a geometric sans, an unofficial interpretation; no product or logo is reproduced.

Keep Globant’s identity on hand — save it to a board in the Made Good inspiration library.