Beauparc Brand Guidelines: Two Trucks in 1990, Greenstar & One Panda Name

A two-person collection business in 1990.

Beauparc began with a small collection round. When the group’s sale was announced in June 2021, founder Eamon Waters said it had grown over 30 years “from a two-person operation in Ireland” to a business employing more than 2,300 people across three markets. Macquarie’s note on the company says Beauparc was founded in Dublin in 1990; RTÉ reported in 2024 that it was established in County Meath more than 30 years earlier. Its household brand, Panda, dates to the same year. “It started in 1990 with two trucks,” Panda’s website says, and letsrecycle.com reported in 2025 that Panda had operated in Ireland since 1990.

The group grew by buying other companies. By 2021, Macquarie’s announcement listed 18 brands under Beauparc, among them Panda, the energy supplier Panda Power, the collection business Greenstar and A1 Skips. The Irish Examiner named Greenstar and Panda Waste as its main brands that year. Regional firms joined too: the Donegal Daily reported in 2026 that Beauparc had bought the Galway company WERS Waste in 2019.

Britain came early. letsrecycle.com reported that the group had been active in the UK since 2012, and the Irish Examiner wrote in 2021 that its British business was strongest in Yorkshire and Lincolnshire. The Netherlands became its third market. In March 2019 the private equity firm Blackstone took a minority stake, Business Plus reported, with Waters remaining the majority owner.

A Macquarie fund and a run of acquisitions.

On 1 June 2021 Macquarie Asset Management, through its European Infrastructure Fund 6, agreed to buy Beauparc Utilities from its founder and from Blackstone. Macquarie described the business as recycling- and processing-led, turning material from collectors, including its own household and commercial rounds, into reusable products and supplying waste to cement kilns and energy-from-waste plants. At the time, Macquarie said, Beauparc companies served more than 340,000 household, business, electricity and gas customers from 40 waste facilities processing more than three million tonnes a year. The sale was completed in August 2021, according to the group’s 2021 accounts as reported by BreakingNews.ie in 2022. The Irish Examiner wrote at the time of the agreement that the new owner planned to grow the British business through organic growth and acquisitions, and to expand in mainland Europe.

Acquisitions continued under the new owner. In 2021 the group bought most of Exomex in Ireland and the British company JWS Holdings. In August 2022 it bought the Tyrone Energy biomass power station in Northern Ireland, which Business Plus said was its sixth acquisition in twelve months, following deals including Kollect and B&M Waste. Beauparc described Tyrone Energy as a wood-to-energy plant that began commercial operation in 2012 and burns waste wood as fuel, about 25,000 tonnes a year. By then, Business Plus reported, Beauparc ran 54 facilities in Ireland, the UK and the Netherlands, covering household and commercial collection, recycling, logistics, green fuels, energy recovery and renewable energy supply.

The group also put money into processing. In July 2024 Beauparc and Encyclis announced a plant to treat the bottom ash left by the Dublin waste-to-energy facility at Poolbeg, to be built at the Knockharley waste site outside Dublin and run by Beauparc; letsrecycle.com said it was described as the first such plant in Ireland. The plant was set to handle about 120,000 tonnes of ash a year, recovering ferrous and non-ferrous metals, and while it was being built Panda was to manage the Poolbeg ash under an interim agreement. In October 2024 RTÉ reported a four-year investment programme covering plastics recycling, household and construction waste, metal, wood and organic waste, describing Beauparc as the parent of Panda, Greenstar and Irish Packaging Recycling, with almost 3,000 employees at 70 locations in Ireland, Britain and the Netherlands.

How recyclers present themselves.

Waste and recycling companies rarely sell a product people choose off a shelf. Their identity is carried instead by the things the public sees every week: collection vehicles, bins, depots and, increasingly, large plants on the edge of town. Some of those marks have long histories. English Wikipedia records that the London firm Cory gave its colliers a black funnel with a white band and a black diamond, flew a red house flag with a cream diamond, and later painted its road haulage vehicles white with the same black lozenge.

On their own websites, the companies in this guide arrange themselves around services rather than products: collection, recycling and energy recovery, each with its own page. Viridor’s site leads with energy from waste, decarbonisation and what it calls Circular Solutions; Cory’s explains, step by step, how a black bag travels from a riverside transfer station by barge to its Riverside plant at Belvedere, and how ash from the process becomes aggregate. Those pages describe the work as the companies describe it, and this guide treats them that way.

Photography does much of the branding. Plants, barges, tugs, sorting halls and depots appear far more often than logos, and new facilities are announced with architects’ impressions long before they open; the trade weekly letsrecycle.com illustrated its 2022 report on Cory’s second Belvedere plant with one.

The other constant is the dated report. Viridor published its ESG report for the 2026 financial year in October 2026, and Cory published its 2025 annual and sustainability reports in June 2026, each with tonnages, electricity generated and progress on new plants. This guide uses such figures only as the companies or a dated source give them, and sets out what can be checked about each firm: who founded it, who owns it and how it presents its work.

One name across three countries.

The biggest identity move came on 19 November 2025. Beauparc announced a phased rebrand under which the group would operate as a single identity, Panda, retiring its UK trading names, including B&M Waste Services, LSS Waste Management, Fletchers and Scotwaste, letsrecycle.com reported. The group said the change was meant to simplify its structure across the UK, Ireland and the Netherlands, where it employed more than 3,500 people at 70 sites; in Britain it served around 15,000 business and public-sector customers. A group director said the company had grown in the UK “through acquisition” and that it was time to bring those businesses together “under one strong identity.”

In Ireland, Panda presents itself as a household and business service. Its website offers weekly bin collections with what it calls a “zero-landfill” promise, skip hire, skip bags and 19 recycling centres, says it serves more than 300,000 homes and businesses, and describes Panda as part of the Beauparc Utility Group. Buying continued: in October 2026 the Donegal Daily reported that Panda had acquired DM Waste, a Donegal collection firm founded in 2008, whose customers would now see Panda Recycling on their bank statements.

For a design guide, Beauparc shows a group name stepping back behind its own consumer brand: a founder’s holding company that bought many local names, then chose a single animal name, first used on two trucks in 1990, to carry them all. Compare Biffa, a British collection name, and Viridor. For this guide we use a forest green, charcoal and moss with a rounded sans, an unofficial interpretation; no product or logo is reproduced.

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