Audio & Music
Audio & Music brand guidelines — colour palettes, typography and design systems for audio brands, with honest notes on ownership and where each is made.
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Ampeg Brand Guidelines: The SVT, the Amplified Peg & the Bass-Amp Icon
Brand Guidelines · Field Guide Ampeg Brand Guidelines The bass-amp icon — a name born from an “amplified peg,” the SVT, and…
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Dunlop Brand Guidelines: The Cry Baby, Tortex Picks & the Steward of Icons
Brand Guidelines · Field Guide Dunlop Brand Guidelines The steward of icons — Tortex picks, the Cry Baby wah, and the revival…
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Electro-Harmonix Brand Guidelines: The Big Muff, the Big Box & Maximalist Pedal Art
Brand Guidelines · Field Guide Electro-Harmonix Brand Guidelines New York’s maximalist pedal house — the Big Muff Pi, big-box enclosures, and graphic-heavy…
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Orange Amps Brand Guidelines: The Pictogram Controls, the Orange Tolex & Cliff Cooper
Brand Guidelines · Field Guide Orange Brand Guidelines The loudest amp on the stage — bright orange tolex, a picture-frame front, and…
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Mesa/Boogie Brand Guidelines: The Dual Rectifier, Boutique Craft & Hardwood Amps
Brand Guidelines · Field Guide Mesa/Boogie Brand Guidelines Petaluma’s hot-rod amp house — hardwood cabinets, the Dual Rectifier, and the boutique-amp idea.…
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Vox Brand Guidelines: The AC30, the Diamond Grille & the British-Invasion Chime
Brand Guidelines · Field Guide Vox Brand Guidelines The British-Invasion chime — the diamond grille, the AC30, and a sound that defined…
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Boss Brand Guidelines: Color-Coded Pedals, the Compact Format & Roland Craft
Brand Guidelines · Field Guide Boss Brand Guidelines Roland’s effects brand — one compact housing, color-coded by effect, near-unchanged since 1977. Made…
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Mellotron Brand Guidelines: The Tape Keyboard, Strawberry Fields & Prog Rock
Brand Guidelines · Field Guide Mellotron Brand Guidelines Tape becomes an orchestra — the ghostly keyboard behind prog rock and psychedelia. Made…
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Hohner Brand Guidelines: The Harmonica, the Clavinet & German Reed Craft
Brand Guidelines · Field Guide Hohner Brand Guidelines The world’s harmonica — reed craft from Trossingen, and the funk of the Clavinet.…
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Wurlitzer Brand Guidelines: The Jukebox, the Electric Piano & the Mighty Wurlitzer
Brand Guidelines · Field Guide Wurlitzer Brand Guidelines The Mighty Wurlitzer — jukeboxes and theatre organs, and the warm bark of the…
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Hammond Brand Guidelines: The Tonewheel Organ, the B-3 & the Leslie Sound
Brand Guidelines · Field Guide Hammond Brand Guidelines The tonewheel organ — a clockmaker’s invention that became the soul of jazz and…
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Rhodes Brand Guidelines: The Electric Piano, the Tines & Harold Rhodes
Brand Guidelines · Field Guide Rhodes Brand Guidelines The bell-like electric piano — a wartime teaching tool that became the sound of…