Design & Stationery
Design & Stationery brand guidelines — colour palettes, typography and design systems for design brands, with honest notes on ownership and where each is made.
-
Staples Brand Guidelines: The Office Superstore, the Bent-‘L’ Staple & the Easy Button
Brand Guidelines · Field Guide Staples Brand Guidelines A red wordmark with a staple bent into the ‘L’, and a big red…
-
Michaels Brand Guidelines: The Crafts Superstore, the Red Wordmark & the Coupon Culture
Brand Guidelines · Field Guide Michaels Brand Guidelines A red wordmark, a famous ‘40% off’ coupon and endless craft aisles — North…
-
BIC Brand Guidelines: The Bic Boy, the Cristal Ballpoint & Disposable Design
Brand Guidelines · Field Guide BIC Brand Guidelines An orange schoolboy, a see-through hexagonal pen sold by the billion — everyday design…
-
Blackwing Brand Guidelines: The Flat Ferrule, ‘Half the Pressure’ & the 602
Brand Guidelines · Field Guide Blackwing Brand Guidelines A flat ferrule, a replaceable eraser and a slogan about speed — a legendary…
-
Leuchtturm1917 Brand Guidelines: Numbered Pages, the Lighthouse Name & Bullet Journal
Brand Guidelines · Field Guide Leuchtturm1917 Brand Guidelines A name meaning ‘lighthouse 1917’, numbered pages and a table of contents — a…
-
Caran d’Ache Brand Guidelines: The Pencil Name, the 849 & Swiss Colour
Brand Guidelines · Field Guide Caran d’Ache Brand Guidelines A red wordmark, a name that means ‘pencil’ and a rainbow of Swiss…
-
Faber-Castell Brand Guidelines: The Jousting Knights, the Green 9000 & 1761
Brand Guidelines · Field Guide Faber-Castell Brand Guidelines Two knights jousting with pencils, a dark-green classic and 260 years of family craft…
-
LAMY Brand Guidelines: Bauhaus Design, the LAMY 2000 & the Safari
Brand Guidelines · Field Guide LAMY Brand Guidelines A lowercase red wordmark and Bauhaus discipline — German pens where form follows function.…
-
Moleskine Brand Guidelines: The Black Notebook, the Chatwin Legend & 1997
Brand Guidelines · Field Guide Moleskine Brand Guidelines A black notebook with an elastic band — a modern brand built on a…
-
Montblanc Brand Guidelines: The White Star, 4810 & the Meisterstück 149
Brand Guidelines · Field Guide Montblanc Brand Guidelines A white star, the number 4810 and a black-and-gold pen — a mountain summit…
-
Penguin Books Brand Guidelines: The Tri-Band Grid
Brand Guidelines · Field Guide Penguin Books Brand Guidelines A sixpenny paperback, three horizontal bands, and a grid so good it turned…