Food & Beverage

Brand Guidelines · Field Guide Five Guys Brand Guidelines A red-and-white checkerboard and a hand-lettered name — a family burger joint named…

Brand Guidelines · Field Guide Popeyes Brand Guidelines An orange wordmark with no apostrophe — named not for a sailor, but for…

Brand Guidelines · Field Guide KFC Brand Guidelines A founder’s face as a logo — the Colonel, the red stripes, and eleven…

Brand Guidelines · Field Guide Wendy’s Brand Guidelines A red-haired girl, a red script and square patties — a burger brand built…

Brand Guidelines · Field Guide Bombay Sapphire Brand Guidelines A blue glass bottle in a sea of clear ones — a gin…

Brand Guidelines · Field Guide Campari Brand Guidelines A single deep red and a century of avant-garde poster art — the bitter…

Brand Guidelines · Field Guide Aperol Brand Guidelines A single sunset orange — the colour of the drink, the colour of the…

Brand Guidelines · Field Guide Smirnoff Brand Guidelines A red label, a recipe number and an imperial eagle — Russian heritage, an…

Brand Guidelines · Field Guide Grey Goose Brand Guidelines A frosted bottle, flying geese and the French Alps — a super-premium vodka…

Brand Guidelines · Field Guide Hennessy Brand Guidelines An armored arm holding a halberd, in gold on black — a cognac house…

Brand Guidelines · Field Guide Jameson Brand Guidelines Irish green, a fearless family motto and a signature turned into a wordmark —…

Brand Guidelines · Field Guide Sprite Brand Guidelines Cold, crisp lemon-lime green and a forward-leaning wordmark — refreshment you can read. Made…