Toys & Games
Toys & Games brand guidelines — colour palettes, typography and design systems for toys brands, with honest notes on ownership and where each is made.
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Monopoly Brand Guidelines: Mr. Monopoly, the Lizzie Magie Origin & the Red Wordmark
Brand Guidelines · Field Guide Monopoly Brand Guidelines A top-hatted mascot (no monocle) and a red wordmark — and a true origin…
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Rubik’s Cube Brand Guidelines: Six Colours, Ernő Rubik & the ‘Magic Cube’
Brand Guidelines · Field Guide Rubik’s Cube Brand Guidelines Six colours on a 3×3 cube — a Hungarian professor’s 1974 puzzle that…
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Hot Wheels Brand Guidelines: The Flame Logo, the Orange Track & the Sweet 16
Brand Guidelines · Field Guide Hot Wheels Brand Guidelines A blazing flame, a strip of orange track and low-friction wheels — the…
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Barbie Brand Guidelines: The Pink, the Script Wordmark & the Bild Lilli Origin
Brand Guidelines · Field Guide Barbie Brand Guidelines A trademarked pink and a bouncy script — a 1959 doll that became one…
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LEGO Brand Guidelines: Play Well
Brand Guidelines · Field Guide LEGO Brand Guidelines A name that means ‘play well’ in Danish, and a little plastic brick that…