Hang Lung Properties Brand Guidelines: Amoy Properties, Plaza 66 and the “66” Malls

A 1960 group and an older listed company.

Hang Lung Properties is the property arm of Hang Lung Group, and its story joins two companies. The group was founded by T.H. Chan (Chan Tseng-hsi) and incorporated in Hong Kong on 13 September 1960 as Hang Lung Development Company, the company says; English Wikipedia gives the same date. Its shares were listed in Hong Kong on 12 October 1972. Early side businesses included Hang Lung-Hakuyosha, a dry-cleaning and laundry joint venture whose first store opened in 1965, and a half share in the Hong Kong Matsuzakaya department store, which opened at Hang Lung Centre in Causeway Bay in 1975, the company says. The company now called Hang Lung Properties is older: English Wikipedia says it was incorporated in 1949 and taken over by the group in 1980. The company’s timeline names it at that point as Amoy Canning Corporation (Hong Kong), in which the group bought a 63 per cent stake from the Sime Darby Group.

In its first decades the group worked mainly in Hong Kong. It developed Telford Gardens above the railway station at Kowloon Bay, completed in 1982, and in 1981 led a consortium that won development rights over nine MTR Island Line sites, including the Kornhill estate, the company says. Wikipedia notes that it became known for large residential complexes along the railway.

In 1987 Amoy Canning was renamed Amoy Properties and became the group’s property investment arm. Through it the group bought commercial buildings in Causeway Bay in 1989, the Peak site in 1990 and the Standard Chartered Bank Building in Central in 1992, which is still its headquarters, according to Wikipedia. Peak Galleria, on the Peak site, opened on 5 February 1993.

Shanghai first, then a number on every mall.

After T.H. Chan, Wikipedia lists his brother Thomas Chen Tseng-tao as chair from 1986 to 1991. Ronnie C. Chan, T.H. Chan’s son, became chair on 1 January 1991, and Wikipedia credits him with turning the company towards the mainland. In 1992 Amoy Properties joined a group-led consortium in Shanghai on the complex that became Grand Gateway 66, whose mall opened on 28 December 1999 and which the company calls its first large-scale mainland complex, with a mall, office towers and serviced apartments; Plaza 66, a mall with two office towers on West Nanjing Road, opened on 14 July 2001. That year the two companies took their present names, Hang Lung Group and Hang Lung Properties.

The number then became a brand. Each mainland complex pairs a place or an idea with 66, from Palace 66 in Shenyang, opened in 2010, to Heartland 66 in Wuhan in 2021 and Westlake 66 in Hangzhou, opened on 28 April 2026, the company says. It describes this as luxury positioning under the “66” brand, with properties in nine mainland cities. Hotels have followed inside the complexes: Conrad Shenyang opened at Forum 66 in 2019, the first mainland hotel project in which the company invested, and Grand Hyatt Kunming opened at Spring City 66 in August 2024.

Westlake 66 was designed by the architects KPF, with five office towers, a Mandarin Oriental hotel, a university building and retail space linked by a long landscaped Sky Park, according to Building Design+Construction in July 2026; its façade uses glazed terracotta in five custom colours inspired by local craft traditions. In Shanghai, WWD reported in December 2025 that Hang Lung was working with Shanghai Join Buy Group to redevelop the former Westgate Mall at No. 1038 West Nanjing Road, one block from Plaza 66, under a 20-year lease, and that a pavilion extension at Plaza 66 was due in the second half of 2026.

Design and documentation.

Property developers in Asia and the Gulf sell places more than products, and their identities are built to be read at the scale of a city. The material to compare is public: corporate websites, project microsites, investor pages and the annual and sustainability reports that listed developers publish each year. In those pages, look at how much work the photography does — towers at dusk, harbour and skyline views, architects’ renderings labelled “artist’s impression”, as on Henderson Land’s brand site — and at how the corporate wordmark, in navy, green, gold or black, is placed against it.

Names are part of the design. Hong Kong developers present themselves in English and Chinese, with short forms that differ between the two languages; Henderson Land, for example, is 恒基兆業地產 in full and 恒地 for short, according to Chinese Wikipedia. In the Gulf the pairing to watch is English and Arabic; in the Philippines, English and Filipino. Hotels, malls and residential estates usually carry names of their own, so a group such as CK Asset sits behind a family of hotel names rather than putting its own name on every door.

The structure of a developer’s website is a portrait of the business. Pages are commonly divided by residential, office, retail and hotel portfolios, by city or country, and by projects for sale, for lease, under construction and completed. Landmark malls and mixed-use districts get their own sites and campaigns, and the newest schemes, such as Henderson Land’s Central Yards on the Hong Kong harbourfront, are introduced with long lists of named architects and landscape designers.

Sustainability is now a standard chapter. Developers name their programmes, publish environmental, social and governance reports beside their annual results, and use shorthand such as Henderson Land’s G.I.V.E. to make a strategy memorable. This guide sets out what can be checked about each company — who founded it, who controls it and what it builds — and marks clearly what rests only on the company’s own word.

A short motto and a family chair.

The company’s motto is “We Do It Well”, which it pairs with four values: integrity, sustainability, excellence and openness. It describes its mainland portfolio as the “Pulse of the City”, and on 29 June 2021 it launched serviced apartments under the Hang Lung Residences name. Its sustainability programme ran on a set of targets for 2025, which the company says it met, and moved in January 2026 to refreshed targets for 2030; in 2022 it announced a sustainability partnership with the LVMH group across its mainland malls.

Leadership has stayed with the founding family. Ronnie Chan retired as chair of both companies on 26 April 2024 and became honorary chair, and his son Adriel Chan, vice chair since the group’s 60th anniversary in September 2020, became chair, the company says. In September 2025 the company launched a strategy it calls Hang Lung V.3, focused on reinvestment and asset optimisation in core cities, WWD reported. Hong Kong holdings named by Wikipedia include the Standard Chartered Bank Building, Hang Lung Centre in Causeway Bay and Kornhill Plaza; in 2023 the company completed the redevelopment of 228 Electric Road on the North Point harbourside, its timeline says.

For a design guide, Hang Lung Properties shows one repeated number tying together malls across many cities, beside a short English motto. Compare Swire and Henderson Land. For this guide we use a deep jade, warm sandstone and a soft gold with a sans, an unofficial interpretation; no product or logo is reproduced.

Keep Hang Lung Properties’s identity on hand — save it to a board in the Made Good inspiration library.