Hering Berlin Brand Guidelines
The biscuit porcelain.
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Two constants: a biscuit-and-stone palette and a refined sans register. Abstract homage — not a Hering Berlin piece or wordmark.
The biscuit porcelain
Hering Berlin leaves porcelain unglazed — matte, tactile, hand-polished.
Hering Berlin is a lesson in unglazed matte porcelain as the identity. A German house from Berlin, it does what tableware rarely does — leaves porcelain unglazed, so the surface is matte and tactile.
Its identity is the biscuit porcelain. Hering Berlin’s part-unglazed pieces — double-fired and hand-polished to a velvety, peach-skin matte, often set against a mirror glaze — are the work it is known for. Porcelain you want to touch. The bare surface, made luxurious.
(Honest notes: Hering Berlin is a German porcelain house based in Berlin — its first workshop was in a former parcel depot in Prenzlauer Berg — founded in 1992 by Stefanie Hering, a Stuttgart-born master ceramicist and certified ceramic designer. Its signature is unglazed “biscuit” porcelain, made in series: selected elements are left unglazed, double-fired, then hand-polished with diamond sponges to a velvety, peach-skin matte texture, often contrasted with mirror-glazed surfaces, across collections like Velvet and Pulse. On production, it is “handicraft made in Germany”; some production appears to be in Thuringia rather than Berlin, so we describe it as German-made in an in-house manufactory rather than claim it is all Berlin-made. It is founder-led and appears to be independent, which we flag rather than assert absolutely. One correction: it is not a centuries-old heritage manufactory — it is a 1992 contemporary studio brand — and the point is the unglazed matte, not fully glazed china. Its collections and the biscuit-porcelain look are IP we describe but don’t reproduce. There’s no official brand hex — these tones are an unofficial interpretation. This is design commentary and does not promote any product.)
Colour
Hering Berlin lives in a biscuit-and-stone palette. Click a swatch to copy the hex.
Hering Berlin’s identity is tactile, refined and quiet — a biscuit, an ink, a stone, a graphite, and a porcelain white. The palette leans biscuit and stone — the register of unglazed, peach-skin matte porcelain. It signals texture and craft rather than novelty. The honest caveat: with no published brand hex, these tones are an original, unofficial interpretation, not first-party values.
The lesson is a biscuit-and-stone palette signals unglazed porcelain. Hering Berlin’s world is a tactile, refined, quiet object. For designers, it is a reminder that a surface — unglazed, matte, hand-polished — can be the whole identity, and that a soft, skin-like palette signals that texture. Because a mid biscuit can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: rethink the surface; polish by hand; keep it quiet; and treat any single hex as unofficial.
Typography
The register is a refined sans — quiet, tactile, minimal.
Hering Berlin’s identity carries a quiet, tactile, minimal spirit — a refined, matte object. A clean, refined sans captures the mood: it is calm and understated, the register of a surface-led sensibility. Set in a biscuit-and-stone palette, the refined sans feels quiet and tactile — exactly the personality Hering Berlin carries. It is understated rather than decorative, mirroring unglazed porcelain. (Hering Berlin’s real pieces and wordmark are works we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “a refined sans spirit,” shown here in a stand-in. The type behaves like the brand: quiet, tactile and minimal.
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A refined sans spirit — quiet and tactile. (Specimen set in Manrope, a refined sans STAND-IN; NOT the Hering Berlin wordmark.)
Unglazed matte porcelain as identity
Hering Berlin stands for the biscuit porcelain.
Hering Berlin is a lesson in making a surface the identity. A biscuit-and-stone palette, a refined sans and an unglazed piece make matte porcelain the whole brand — tactile, refined, quiet. The surface is the differentiator. The differentiator is a reversal: where tableware is glazed and shiny, Hering leaves porcelain bare, double-fires it, and hand-polishes it to a velvety matte you want to touch.
Put to work, the identity is a surface as design. A maker building in this spirit would question a default everyone accepts — here, the glaze — and turn its opposite into the signature, then execute it with enough craft (diamond-sponge polishing) that it reads as luxury rather than a shortcut. The lesson Hering Berlin teaches is that rethinking a material convention can build a brand: an unusual surface, German craft, and a quiet, refined design language give it an identity instantly recognisable by touch. The matte is the memory, and the polishing is the proof.
For designers and brand-builders, Hering Berlin offers a clear takeaway: question the default surface. The lessons: rethink the finish; execute with craft; keep it quiet; and be honest about the story. It is also a reminder to stay accurate: it is a 1992 contemporary studio brand, not a centuries-old manufactory, and some production is in Thuringia, so we say German-made rather than all-Berlin-made — the palette here is an unofficial interpretation. Hering Berlin made the biscuit porcelain the brand — proof that a surface can be the difference.
Explore & save
Keep Hering Berlin’s identity on hand — save it to a board in the Made Good inspiration library.
Hering Berlin identity set
Pin the biscuit-and-stone palette and the refined-sans register to your own board.



