Hyve Group Brand Guidelines: ITE Group of 1991, Renamed Hyve in 2019, Private Since 2023

A family plan for newly opened markets.

Hyve Group began as ITE Group. The company says it was started in 1991 by three members of the Shashoua family, Roger, Roddy and Mark, around a kitchen table in West London, with the aim of connecting businesses in the newly opened former Soviet economies with companies from advanced economies. Its later owners, Searchlight Capital Partners and Providence Equity Partners, also gave 1991 as the founding year in June 2023.

The company’s own history lists its early shows: a first event, the International Prague Book Fair and Writers’ Festival; the first Moscow International Motor Show in August 1992; an oil and gas exhibition in Moscow and, in October 1993, the first Kazakhstan International Oil & Gas Exhibition, known as KIOGE. In 1994 it launched the MITT travel show in Moscow and set up a subsidiary, ITECA, to run events in Central Asia, and in 1995 the building and interiors show Mosbuild opened in Moscow.

The company at the top of the group has an older legal history. Companies House records show it was incorporated in June 1985 as Multitrust Investment plc, was renamed Multitrust plc and then Cementone plc, and took the name ITE Group plc in March 1998. Hyve says ITE joined the London Stock Exchange that year, and describes it as the first pure-play exhibition organiser to list there.

Through the 2000s and early 2010s ITE kept expanding, the company says, buying Caspian Events in 2004 and opening a Beijing office in 2006, then adding the Paperex paper show in India in 2010, a 60 per cent stake in the Turkish organiser of TurkeyBuild in 2011, ChinaCoat in 2013 and the Breakbulk series for project cargo in 2014.

Transformation, and a new name.

In 2017 Mark Shashoua returned as chief executive, and the company says he set out a Transformation and Growth programme, which it calls TAG. In 2018 the portfolio changed sharply: Hyve lists the purchase of Mining Indaba, Bett, CWIEME and the Spring Fair, among others, and the sale of smaller regional events in Russia, Malaysia, Indonesia and Vietnam. The head office moved to Paddington Central in London the same year.

Companies House dates the rename to 20 September 2019, when ITE Group plc became Hyve Group plc. The company says the new name reflected the change brought by the TAG programme. At the end of 2019 it announced the purchase of the retail-technology events Shoptalk and Groceryshop.

Russia had been part of the business from its first years. In April 2022 FashionUnited reported that Hyve, then owner of the Pure London, Moda and Scoop fashion fairs, had entered a conditional agreement to sell its Russian business to Rise Expo, after announcing in March that it would leave the Russian market. Shashoua said then that Russia had been “a legacy of the company since 1991.” Hyve says it also sold its Ukrainian business and no longer operates in either country.

Around the same time the company added the 121 Group, a meetings platform for the mining-investment community, and, in 2022, Fintech Meetup, an online event that has since also run in person. Hyve says that by then almost 95 per cent of its revenue came from advanced economies.

How organisers present themselves.

Exhibition and trade-fair organisers sell two things at once: the shows themselves and the places that hold them. Their corporate websites reflect that split. GL events, for example, divides its group page into Live, Venues and Exhibitions, while Easyfairs gives its owned halls in Belgium, the Netherlands and Sweden their own section and logo files alongside the group mark.

Most of the visible branding belongs to the shows rather than the parent company. A group may run more than a hundred show brands, each with its own name, logo and audience, so the corporate identity often works as an endorsement in the background. Many show names simply state a sector, a material or a place, as Global Industrie, UK Metals Expo and Packaging Première do, while others, such as Sirha or Première Vision, work as names in their own right.

Photography does much of the work. Organisers publish wide shots of busy aisles, stands and halls, and some credit the photographer by name beside the show and city, as GL events does on its exhibitions page. Venue pages lean on floor areas, hall counts and plain descriptions of what the space can be shaped into, from a small trade show to a large conference.

Behind the shows sit practical tools for exhibitors and visitors, described plainly: online portals, exhibitor packages, floor plans and visitor registration. Corporate pages then cover the owners, the board and the venues held under ownership or concession, often with a dated history timeline. This guide sets out what can be checked about each organiser — who founded it, who owns it and which shows and venues it runs — and marks what rests on the company’s own word.

Private since 2023, with a new owner agreed in 2026.

Hyve left the stock market in 2023. On 8 June 2023 Providence Equity Partners and Searchlight Capital Partners announced that they had completed their acquisition of the company through a newly formed bidding company, and Companies House shows that Hyve Group plc became Hyve Group Limited that June. Hyve notes that the delisting came 25 years after it first listed.

Under its new owners Hyve bought further events in the United States: HLTH, with HLTH Europe and ViVE, and the marketing event POSSIBLE in 2024; and Manifest, Behavioral Health Tech and the ASU+GSV Summit in 2025, the company says. Its website now speaks of “Super Verticals,” naming healthcare, ecommerce, supply chain, marketing, EdTech and financial services, and gives counts of 18 brands and 31 events.

A further change of ownership is under way. On 2 June 2026 Hyve announced, in a statement published by Providence, that the private-equity firm Hellman & Friedman had agreed to acquire it from Providence and Searchlight. The sale was agreed in June 2026 and was expected to complete by the end of the calendar year; it had not completed at the time of writing. Mark Shashoua is quoted in that statement as chief executive.

The identity has changed with the business. Hyve says a new ITE brand with an orange and grey logo was introduced in 2002 and stayed in use until the 2019 rename, when the ITE name gave way to Hyve.

For a design guide, Hyve Group shows how a company can change its name and most of its markets while keeping its founding family at the head. Compare Tarsus, a UK organiser that Informa bought in 2023, and Clarion Events, another organiser in this series. For this guide we use a deep plum, a honey amber and a warm cream with a sans, an unofficial interpretation; no product or logo is reproduced.

Keep Hyve Group’s identity on hand — save it to a board in the Made Good inspiration library.