Jump Trading Brand Guidelines: Two Pit Traders, Microwave Towers & Jump Crypto

Two traders from the Deutsche Mark pit.

Jump Trading was founded in 1999 by Paul Gurinas and Bill DiSomma, two former pit traders who met in the Deutsche Mark pit at the Chicago Mercantile Exchange, according to English Wikipedia. The firm began in the open-outcry pits, where traders shouted and signalled orders face to face, but now does nearly all of its trading electronically.

English Wikipedia describes Jump as a proprietary trading firm focused on algorithmic and high-frequency trading, active in futures, options, cryptocurrency and equities, and says it has been privately funded throughout its existence. It is a registered broker-dealer and a member of exchanges including CME Group, the New York Stock Exchange, Eurex and the London Stock Exchange, and it belongs to the Principal Traders Group, an advisory body formed by the Futures Industry Association for firms that trade only their own capital.

Chicago remains its home. Jump’s website lists offices in Chicago, New York, Austin, London, Bristol, Paris, Amsterdam, Singapore, Hong Kong, Shanghai, Mumbai, GIFT City in Gujarat and Sydney, and opens with the line “We build to win.” The site calls Jump “a global trading firm where smart people build remarkable things” and marks 25 years of “trading, building, evolving.”

Infrastructure, crypto and prediction markets.

Jump has also taken part in debates about market rules. After the 2010 flash crash, English Wikipedia says, its founders and chief operating officer met the chairman of the US Commodity Futures Trading Commission to discuss how spoofing should be defined as a disruptive trading practice, along with transparency and access to swap execution facilities, as regulators wrote new rules under the Dodd–Frank Act.

Speed has been part of Jump’s story. English Wikipedia says the firm has invested heavily in high-frequency trading infrastructure, including a microwave tower in Belgium once owned by NATO, bought in 2013 by a UK affiliate. Its website now says the firm works “from raw silicon through order execution” and describes a machine-learning stack used for live inference.

The founders also set up a venture firm, Jump Capital, in June 2012, English Wikipedia says; by January 2016 it had invested in 30 companies, and in May 2019 it backed The Small Exchange, a start-up futures exchange for retail traders. In September 2021 Jump announced its cryptocurrency business under a new brand, Jump Crypto, which describes itself as a builder of blockchain technology and organises its work under three headings: trade, build and invest. One of its main projects is Firedancer, a validator client for the Solana blockchain. Crypto Briefing reported in September 2026 that the hybrid version, Frankendancer, had run on Solana’s main network since September 2024 and the full Firedancer client since December 2025, and that Jump planned to end support for the hybrid when Solana’s Alpenglow upgrade activated in October 2026.

Its newest field is prediction markets. Crypto Briefing reported in July 2026 that Jump had taken equity stakes in Kalshi and Polymarket in deals struck around February 2026 in exchange for market-making services, and had doubled its prediction-markets team to about 20 people; by May 2026, the report said, Jump had provided liquidity for Kalshi’s first institutional block trade. It named DRW and Susquehanna International Group as other trading firms with dedicated prediction-market teams. The same report described the Jump Trading Probability Cup, a football forecasting contest that ran from 11 June to 19 July 2026, hosted on the SportsPredict platform, with a paid fellowship at the firm’s Chicago headquarters as the top prize. English Wikipedia puts Jump’s staff at more than 2,000 people.

Design and documentation.

Proprietary trading firms and electronic market makers sell little to the public, so their identities are built for a narrow audience: the students, engineers and researchers they hope to hire, and the institutions they trade with. Their websites read less like consumer marketing and more like careers sites, with pages on departments, open roles, interviewing and benefits placed as prominently as any description of the business.

Recruiting shapes the tone. Jane Street, for example, keeps a Puzzles page that posts a new problem every month or two, and its events include meet-ups built around puzzles and technical talks. Coding challenges, internship programmes and scholarships do similar work, signalling that the firm values problem solving before it values a finance background.

The trading floor is the other recurring image. Firms describe offices in several financial centres and present their floors as places of shared work rather than private desks, while technology pages talk about low-latency networks, compilers and research. Blogs and podcasts carry much of the explanation, letting engineers and researchers speak for the firm instead of an advertising campaign.

The marks themselves tend to be modest: a plain name, a simple geometric symbol or a word set in capitals, used consistently across careers pages, legal notices and the regulated subsidiaries that carry the brand in each market. For designers, the category is a study in restraint, where credibility comes from clarity, consistency and a careful choice of tone rather than from colour or spectacle. The palettes in these guides are our own unofficial interpretations.

“We build to win.”

Jump has faced regulatory inquiries. In April 2014 it was one of six high-speed trading firms subpoenaed by the New York Attorney General about their trading strategies and arrangements with exchanges, English Wikipedia says, and in May 2018 it settled with the US Securities and Exchange Commission over a malfunction in one of its trading algorithms. On 20 December 2024, Cointelegraph reported, Tai Mo Shan, a Jump Crypto subsidiary, agreed to settle SEC allegations that it had misled investors about the stability of the TerraUSD stablecoin.

A separate lawsuit continues. The administrator of the Terraform Labs bankruptcy plan has sued Jump in Illinois over the Terra collapse; in July 2026, The Cryptonomist reported, a Delaware bankruptcy court allowed documents Jump had produced to be used in that case, over Jump’s objections, while making no ruling on liability. The case was pending at the time of writing.

As a brand, Jump speaks mostly to engineers and researchers. Its website is a careers site, with pages for AI and machine learning, technology, trading signals, conference travel grants and a fellowship programme, and it carries prominent warnings about scams that impersonate the firm. The palette in this guide is our own interpretation.

For a design guide, Jump Trading shows how a trading firm presents itself through engineering language and recruiting pages rather than consumer advertising. Compare DRW, another Chicago trading firm with a prediction-markets team, and CME Group, the exchange where its founders met. For this guide we use graphite, ink and a pit green with a sans, an unofficial interpretation; no product or logo is reproduced.

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