Ten C is the Italian outerwear label of garment-dyed OJJ nylon, from two ex-Stone Island and C.P. Company directors.

Ten C brings the round its garment-dyed nylon — the Italian label, from 2010, of a high-density nylon it calls OJJ, dyed after the garment is made so it develops a patina, cut into military anorak and parka silhouettes, made in Italy. Ten C makes nylon outerwear, and its answer to a round about the military line is the fabric and the fade — a military shape rendered in a proprietary nylon that ages like a favourite jacket. A brand, garment-dyed.

Its identity is the garment-dyed OJJ nylon anorak. The OJJ nylon, the garment-dye patina and the founders’ lineage are the story here. A brand, garment-dyed. The garment-dyed OJJ nylon anorak.

(Honest notes, so the story stays precise, and the lineage stays credited. Ten C, at tenc.it, makes garment-dyed high-density nylon outerwear as its heroes — its OJJ, or Original Japanese Jersey, dyed after making so it patinas, in anorak, snorkel-parka and field silhouettes — and we report its performance language as the brand’s own marketing. It was founded in 2010 by Alessandro Pungetti and Paul Harvey, both former creative directors at C.P. Company and Stone Island, a garment-dye lineage we credit. On where it is made, the star theme of this round, it states it is made exclusively in Italy, though it does not name its own factory. On who owns it, a theme of this round, it is led by its founding design duo, with a corporate parent we could not verify. A note of care: its real site is tenc.it; a similarly-spelled address belongs to an unrelated company, which we do not conflate. Its silhouettes are inspired by military garments rather than authentic issue. Its designs are IP we describe but do not reproduce; there is no official brand hex; these tones are an unofficial interpretation.)

Ten C lives in a petrol teal. Click a swatch to copy the hex.

Ten C’s identity is garment-dyed, nylon and Italian — a petrol teal, an ink, a pale aqua, a deep petrol, and a paper. The palette leans petrol teal and pale aqua: a garment-dyed register that nods to a patinated nylon rather than a loud logo colour. It signals a garment-dyed nylon label. The honest caveat: with no published brand hex, these values are an original, unofficial interpretation, not first-party colours.

The lesson is a petrol teal signals a garment-dyed, nylon identity. Ten C’s world is a dyed, patinating object. For designers, it is a reminder that a petrol teal and a soft pale aqua can carry an outerwear brand — the tone of garment-dyed nylon. Because these tones can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: garment-dye the nylon; make it in Italy; credit the lineage; and treat any single hex as unofficial.

The register is a garment-dyed sans — garment-dyed, plain, nylon.

Ten C’s identity carries a garment-dyed, plain, nylon spirit — a fabric-led label, not a graphics label. A garment-dyed sans captures the mood: clean, technical and confident, the register of a patinating nylon. Set in a petrol-teal palette, the garment-dyed sans feels garment-dyed and nylon — exactly the personality Ten C carries. It is a dyed object rather than a logo, mirroring high-density nylon. (Ten C’s real pieces are things we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “a garment-dyed-sans label,” shown here in a stand-in. The type behaves like the brand: garment-dyed, plain and nylon.

Ten C stands for the garment-dyed OJJ nylon anorak.

Ten C brings the round its garment-dyed nylon. A petrol-teal palette, a garment-dyed sans and an Italian make make one thing — the garment-dyed OJJ nylon anorak — the whole identity: garment-dyed, nylon and Italian. The OJJ nylon is the pitch, and the garment-dye patina is the proof. The point is a military shape rendered in a proprietary nylon that ages like a favourite jacket, on the design-inspired side of the round’s military line.

Put to work, the identity is the fabric told straight, as making — with the lineage credited and the site disambiguated. A maker in this spirit would garment-dye the nylon, make it in Italy, and credit the lineage. A reader in this spirit would keep the facts right: Ten C makes garment-dyed high-density nylon outerwear as its heroes, its OJJ dyed after making so it patinas, in anorak, snorkel-parka and field silhouettes; it was founded in 2010 by Alessandro Pungetti and Paul Harvey, both former creative directors at C.P. Company and Stone Island; it states it is made exclusively in Italy, without naming its own factory; it is led by its founding design duo, with a corporate parent unverified; and its real site is tenc.it, an unrelated similarly-spelled address kept distinct. Ten C joins Valstar, Aspesi and Belstaff on the design-inspired side of the round’s military-lineage thread, and brings the fabric-and-fade angle. The honest editorial moves are to date it to 2010, to credit the C.P. and Stone Island lineage, to state the Made-in-Italy without naming a factory, and to disambiguate the site.

For designers and brand-builders, Ten C continues the military line: garment-dye the nylon — and credit the lineage. The lessons: let a proprietary garment-dyed nylon be the brand; credit a design lineage by name; state a Made-in-Italy without over-claiming an unnamed factory; disambiguate a look-alike web address; and never reproduce a jacket. It is also a reminder to stay precise: Ten C is the Italian outerwear label of garment-dyed OJJ nylon, from two ex-Stone Island and C.P. Company directors — with the palette here an unofficial interpretation. Read that way, Ten C is less a jacket than a fade: dyed, Italian, patinating. The lesson for a brand is that a proprietary fabric and a credited lineage reinforce each other, and stating the Made-in-Italy keeps the story earned. Ten C made the-garment-dyed-OJJ-nylon-anorak the identity — proof that a fabric can carry a brand, the round’s garment-dye pole.

Keep Ten C’s identity on hand — save it to a board in the Made Good inspiration library.