Xoom Brand Guidelines: A 2001 San Francisco Remitter, Run by PayPal Since 2015

A software developer, an entrepreneur and the Latin America corridor.

Xoom, previously known as Xoom Corporation, was founded in 2001 in San Francisco. English Wikipedia names its founders as the software developer Alan Braverman and the entrepreneur Kevin Hartz, and says the company first concentrated on money transfers to Latin America before adding corridors in Asia and Europe. Wikipedia describes it as a digital money transfer service: customers arrange a transfer online or in an app, and partners in the receiving country, among them banks, retail outlets and money-transfer agents, pay the money out.

Outside observers took notice during its first decade, according to Wikipedia. The Inter-American Dialogue included Xoom in a June 2010 study of 79 remittance providers that looked at customer satisfaction, and in an October 2012 follow-up survey of 51 providers serving the US-to-Latin America market, which placed it among the top providers evaluated. The Wall Street Journal put it on its annual “Next Big Thing” list of venture-backed companies in March 2011 and again in September 2012.

Xoom went public on 15 February 2013, listing on the Nasdaq under the ticker XOOM; Wikipedia says the shares were priced above the range the company had projected. Its life as a separately listed company lasted less than three years.

The name needs one caution. Wikipedia notes that the address xoom.com originally belonged to an unrelated web-hosting service also called Xoom, so older references to the name may have nothing to do with sending money. This guide covers only the money-transfer service that PayPal now owns.

PayPal buys a remittance business.

PayPal agreed to buy Xoom in the summer of 2015. A PayPal press release says the acquisition agreement was announced on 1 July 2015 and that the deal was completed on 12 November 2015, when PayPal bought all of Xoom’s outstanding shares for cash. At that point, PayPal said, Xoom had 1.5 million active US customers who, in the year to September 2015, had sent money to people in 40 countries, among them Mexico, India, the Philippines, China and Brazil. PayPal added that 97 percent of Xoom’s payment volume came from repeat users and that 60 percent of its active users were on mobile.

PayPal presented the purchase as its way into international remittances. The release said Xoom would operate as a separate service within PayPal under its existing leader, John Kunze, who joined PayPal’s executive staff, and that PayPal would help take Xoom’s services to more people in more places. Wikipedia says the brand was then renamed “Xoom, A PayPal Service”, an endorsement line that keeps the Xoom name in front and the parent’s name behind it.

Today Wikipedia describes Xoom as a PayPal-owned service that lets people in the United States, Canada, the United Kingdom and selected European countries send money to recipients in 160 countries. How the money arrives depends on the destination: a bank deposit, cash pickup at banks, shops and dedicated money-transfer agents, or a mobile wallet, with India’s UPI and the Philippines’ GCash given as examples. Senders can pay from a bank account, a debit or credit card, a PayPal balance or PayPal’s dollar stablecoin, PYUSD, and Xoom also offers international bill payment and mobile phone reloads in some markets.

How money-transfer brands present themselves.

Money-transfer brands work in two places at once: at a shop counter, where a sign has to be read from across the street, and on a phone screen, where the same name has to sit in a small app icon. The guides in this set look at how each brand handles that double job, from strong single-colour wordmarks in yellow, green, orange or purple to the short, easily spoken names that customers repeat to relatives abroad.

The guides also look at the practical pages these brands publish: exchange-rate calculators that show what a recipient will receive, lists of countries and corridors, and finders for agent locations. The networks behind those finders are large by the companies’ own counts: MoneyGram gives more than 480,000 retail locations, and Ria had more than 639,000 locations at the end of 2025, according to English Wikipedia. Partners such as Walmart, post offices and convenience-store chains appear alongside the brands’ own shops.

Language is part of the design. The guides note where pages, apps and customer service are offered in several languages for customers who send money to families in other countries; MoneyGram, for example, says its rebuilt app and website of October 2026 support 40 languages.

The small print matters too. MoneyGram’s website lists its licences as a money transmitter, and the guides note such licence and regulatory disclosures, along with complaint routes and, for listed companies or listed parents, investor pages with reports and filings. Each guide sets out what can be checked about the brand — who founded it, who owns it today, and how its name and network have grown — and marks clearly what rests only on the company’s own word.

New markets and new ways to pay.

Under PayPal, Xoom has added new ways to move money and new sending countries. In November 2024, Cointelegraph reported, PayPal said Xoom had started settling cross-border payments in its stablecoin, PayPal USD, working with Cebuana Lhuillier and Yellow Card on payouts; PayPal said the aim was to widen access to the token in Asian and African markets and to settle transactions outside traditional banking hours. The same report noted that PYUSD was launched in 2023 and is issued by Paxos Trust Company.

A year later the service reached Australia. The Paypers reported on 28 November 2025 that PayPal had launched Xoom there, letting users send to more than 150 countries in over 100 currencies by bank deposit, mobile wallet, cash pickup or home delivery. Australians could use the Xoom app, Xoom.com or the PayPal app, and could sign up with their existing PayPal log-in details. The report said Australia had 9.5 million active PayPal accounts, about half the adult population, all able to use Xoom from launch, and that the service covered 95 percent of the country’s major remittance receiving markets, including India, China, the Philippines, Vietnam and the United Kingdom. In 2026, Wikipedia says, Xoom also signed a sponsorship agreement with the Texas Super Kings, a franchise in Major League Cricket, the professional Twenty20 competition in the United States.

For a design guide, Xoom shows how an acquired brand can keep its own name, app and web address while customers sign in with the parent’s account. Compare PayPal, its owner since 2015, and Wise, another app-based international transfer brand. For this guide we use a deep teal and an ink navy with a pale sky and a signal orange, set in a sans, an unofficial interpretation; no product or logo is reproduced.

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