Joramco Brand Guidelines: A 1963 Airline Engineering Unit, Amman Hangars & a DAE Era

An airline’s engineers become a company.

Joramco is an aircraft maintenance, repair and overhaul company at Queen Alia International Airport in Amman, Jordan. Its formal name, as used in the 2016 announcements of its sale, is Jordan Aircraft Maintenance Limited. The company dates itself to 1963: its history page says it was established that year as the engineering unit of Jordan’s flag carrier at Amman Marka Airport, and its ownership page notes that Royal Jordanian itself was established in 1963. According to the company’s timeline, the engineers moved to a purpose-built facility at Queen Alia in 1983 and became a separate entity, Joramco, owned by the Government of Jordan, in 2000.

The same timeline records a steady widening of aircraft types: Boeing 737 Classic and Next Generation, A300 and A330 work in 2006; Embraer E-Jets in 2008; the Boeing 787 from 2015; the 737 MAX in 2017; and the A320neo and Boeing 777 in 2019, with the Embraer E2 added in 2025. In 2007, the company says, it set up Joramco Academy in association with AST of Perth and doubled its capacity by adding two large bays; the academy received EASA Part-147 approval in 2022 and moved into a new facility in 2024.

Ownership changed in 2016. On 20 September 2016 Dubai Aerospace Enterprise (DAE) announced a definitive agreement to buy 80% of Jordan Aircraft Maintenance Limited from The Abraaj Group, and on 29 September it announced that the purchase had closed; terms were not disclosed. Aviation Week reported in August 2023 that Joramco had operated as a DAE subsidiary since 2016, inside its DAE Engineering division, alongside the leasing arm DAE Capital. Joramco’s ownership page today lists DAE as its parent and also lists Royal Jordanian, and its board is made up of DAE’s managing director as chairman, DAE’s chief executive and a Royal Jordanian board member.

Hangars, approvals and long contracts.

Joramco’s capacity figures have grown with its hangars, so the numbers depend on the date. In August 2023 Aviation Week reported that it could accommodate up to 17 widebody and narrowbody aircraft in Amman, with authorisation to work on 15. By October 2026 a Joramco press release described six hangars with capacity for up to 25 aircraft, in the free zone at Queen Alia. The company’s timeline records a contract with AIG for a major facility expansion in 2024 and the inauguration of Hangar 7 by King Abdullah II in September 2025. Its about page adds ten workshops and parking for up to 60 aircraft.

Approvals are listed plainly. DAE’s 2016 announcement named the Jordan Civil Aviation Regulatory Commission, the US Federal Aviation Administration, the European Aviation Safety Agency and the UAE General Civil Aviation Authority as certifying bodies; the October 2026 release names EASA, the FAA and Jordan’s CARC. Several customer contracts run for years. AIN reported in November 2023 that Gulf Air had extended its maintenance contract with Joramco by four years, building on a partnership formed in January 2013. In October 2026 the company announced that the first Condor aircraft, an Airbus A330neo, would arrive under a five-year base maintenance agreement covering the German airline’s A320ceo, A320neo and A330neo fleet.

In August 2023 Boeing and Joramco announced a 737-800 Boeing Converted Freighter line in Amman. Aviation Week reported the agreement and Joramco’s statement that it would be the first MRO supplier in the Middle East to support future Boeing freighter conversions. The company’s timeline also lists its naming as a Spirit AeroSystems authorised MRO centre for the Middle East in 2022, Airline Economics’ “Middle East & Africa MRO of the Year” title in 2023 and 2026, and an EASA approval for a paperless maintenance project in 2026.

How maintenance providers present themselves.

Aircraft maintenance, repair and overhaul companies, known in the trade as MRO providers, sell work that passengers rarely see. Their public pages tend to start with the places where that work is done: hangars photographed with aircraft inside, often in the liveries of the airlines that own the maintenance company or send their fleets to it, shown as the companies publish them.

The second common element is the capability list. Providers set out what they can handle by aircraft type and by engine type, and by level of work, from line checks between flights to heavy base checks, component overhaul and passenger-to-freighter conversion. GAMECO’s website, for example, names the Boeing, Airbus, Embraer and COMAC types it works on one by one.

Approvals are usually stated plainly rather than designed. A maintenance organisation’s certificates from the European Union Aviation Safety Agency, the US Federal Aviation Administration, the Civil Aviation Administration of China and other national authorities tend to appear as a named list, sometimes with the certificate type beside each authority. Hangar sizes, bay counts and staff numbers appear the same way, as figures in company statements that trade titles such as Aviation Week and AviTrader then report.

The rest of a typical MRO site speaks to two audiences. Airlines and aircraft lessors looking for capacity are addressed through customer, news and contact pages, where new contracts and hangar openings are announced; technicians and engineers looking for work are addressed through careers pages. Many of these companies belong to an airline, or are joint ventures with one, so the parent’s name often sits close to the provider’s own.

A DAE company, committed to excellence.

Joramco presents itself as “a DAE Company,” the phrase its website carries in its page title next to the line “Committed to Excellence.” Its about page sets out five values — People, Integrity, Society and Environment, Excellence and Customer — each shown with its own colour and icon, and a vision of being an independent MRO and technical aviation service partner of choice. The company says it launched a new vision, mission and set of “sustainable behaviours” in 2022, and since 2017 it has kept a month-by-month log of an internal programme it calls Our Transformation Journey on its website.

That journey page includes an “Identify Joramco Team” chart that matches staff roles, from aircraft project manager and shop manager to instructor, with the uniform each one wears, and the log records the introduction of a new staff uniform scheme. The same log is illustrated with photographs of customer aircraft arriving in Amman for the first time, RwandAir’s among them, and of hangar events such as the completion of Hangar 7. Its website address, joramco.com.jo, uses Jordan’s country domain, and the formal name, Jordan Aircraft Maintenance Limited, appears mainly in its owner’s announcements.

For a design guide, Joramco shows how a national airline’s engineering base can become an independent maintenance company with its own name while carrying a parent’s endorsement line. Compare Turkish Technic, the maintenance arm of Turkish Airlines, and HAECO, another third-party maintenance company with long airline contracts. For this guide we use a deep teal, a warm sand and a copper with a sans, an unofficial interpretation; no product or logo is reproduced.

Keep Joramco’s identity on hand — save it to a board in the Made Good inspiration library.