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Green Cargo Brand Guidelines: SJ’s Freight Arm, Formed in 2001 and Owned by the State

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Brand Guidelines · Field Guide

Green Cargo Brand Guidelines

Sweden’s state freight railway, formed from SJ in 2001.

FIG 7.0 — WAGON LIGHTS (ABSTRACT HOMAGE)

FIG 7.1 — PLAIN GROTESQUE
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Two constants: a forest green, moss and birch palette and a plain grotesque register. Abstract homage — not a Green Cargo asset or mark; no locomotive, livery or logo is reproduced.

Formed
Sweden1 January 2001
From
The freight side of Statens Järnvägar (SJ)
Known for
Electric freight trains, Xrail wagonload
Today
Green Cargo AB, owned by the Swedish state
01

From SJ

A state railway split into companies.

Green Cargo AB was created on 1 January 2001, when Sweden’s state railway, Statens Järnvägar (SJ), was turned into companies; it took over the freight and logistics side, English and Swedish Wikipedia say. It is organised as a public limited company but wholly owned by the Swedish state, which holds it through the Ministry of Finance, according to the company’s facts page. Swedish Wikipedia says its predecessor, SJ Gods, had made heavy losses in the years before and had struggled with punctuality.

Green Cargo first made a profit in 2004, Swedish Wikipedia says, and grew more profitable each year until the downturn that began in October 2008 cut volumes for customers in the steel and automotive industries. In autumn 2011 management adopted a new group strategy: instead of a broad logistics company, Green Cargo would concentrate on rail freight. In line with that it sold its own trucking business in 2011, and on 26 March 2012 it sold Green Cargo Logistics to PostNord.

The company says its head office is in Stockholm, with production based in Hallsberg, where its operations centre and customer service sit, and an international logistics team in Malmö.

02

Colour

Forests, mines and electric trains.

Green Cargo’s trains carry raw materials from forests and mines to process industries, and consumer goods to retailers, the company says. Its customers are mainly in basic industries such as forestry, steel and paper, alongside chemicals, energy, engineering, automotive and grocery retail. It serves around 200 locations in Scandinavia and, through partners, nearly 1,000 destinations elsewhere in Europe, it says. Swedish Wikipedia adds that roughly half of its traffic is for the forest and steel industries and that it works with about 200 trucking firms for road legs to and from the railway.

The fleet is overwhelmingly electric. The company says nearly 98 percent of its transport work is hauled by electric locomotives, and its facts page lists 300 locomotives and 3,900 wagons. The long-standing staple has been the Swedish Rc electric, English Wikipedia says; in the late 2000s 42 Rc2s were refurbished by Bombardier and renamed Rd2, and 16 Bombardier TRAXX locomotives, known as Re, entered service in spring 2010, according to Swedish Wikipedia. Romanian-built Softronic Transmontana locomotives, classed Mb, were first ordered in July 2017, and by 2022 there were 16 of them, English Wikipedia says. It also records a trial of digital automatic couplings in the winter of 2020–21.

Some flows are tied to single customers. English Wikipedia says the car maker Volvo has routinely used Green Cargo trains to move goods from Sweden to its plant at Gent in Belgium, and that by 2023 the company was running roughly 400 freight trains a day. In 2018 it began carrying XXXL containers, which allow larger payloads, the same article says. On the diesel side, Swedish Wikipedia names the T44 as its largest diesel shunting locomotive, with modernised examples entering service in 2010 as Td, alongside rebuilt Rc locomotives classed Rd, and says eight new heavy Mb locomotives went into traffic in 2019.

Across borders Green Cargo works through partners. A cooperation agreement with Deutsche Bahn was signed in autumn 2005, and from 2008 traffic between Sweden and Germany ran through the jointly owned DB Schenker Rail Scandinavia, based in Copenhagen, Swedish Wikipedia says. Green Cargo is one of seven operators in the Xrail wagonload alliance, with CFL Cargo, DB Cargo, Fret SNCF, Lineas, Rail Cargo Group and SBB Cargo, its website says. In January 2022, according to English Wikipedia, it restructured its international services and subcontracted its Denmark Direct service to DB Cargo Scandinavia.

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Forest green
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Charcoal
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Moss
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Birch
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Paper
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03

Typography

How rail freight operators present themselves.

Rail freight operators sell a service that most people only glimpse from a level crossing or a station platform, so their identities lean heavily on the one thing everyone does see: the locomotive. Liveries, fleet numbers and named engines carry the brand across a whole network, and operators publish photographs of their fleets on their websites, in press releases and on social channels. A repaint for a customer, a partner or an anniversary is usually announced as news in its own right.

The second visual constant is the map. Operators that sell regular routes tend to show them as network diagrams, with ports, terminals and inland hubs joined by lines, much like a passenger timetable. Those that run trains to order describe their work in service categories instead, such as intermodal container trains, block trains for bulk goods, single wagonload and first- and last-mile shunting, and the wording on those pages is the company’s own description of what it offers.

Fleet pages are a genre of their own. Many operators list their locomotive classes with build dates, power systems and the routes they work, and new orders are presented as milestones, often with the builder and the leasing company named alongside. Numbers on these pages, from staff and trainloads to tonnage and market share, are figures the companies give about themselves at a particular date, and they change from year to year.

Sustainability pages have become standard across the sector. They usually set out targets, partnerships and new traction such as electric, bi-mode or biofuel locomotives, each tied to a dated announcement. In the guides that follow, those pages are treated as statements of what each company says it is doing and when, alongside its ownership history and the names it has traded under.

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A plain grotesque for a state freight railway. (Specimen set in Libre Franklin, a sans STAND-IN; NOT the Green Cargo logo.)

Plain grotesque · the registerForest green, moss and birch · the paletteSweden’s state freight railway, formed from SJ in 2001 · the signature

04

Green Cargo

Shunting yards, a steelworks and a terminal.

Recent dated events show where the company is heading. At the end of 2024 Sweden’s transport administration, Trafikverket, took over freight wagon shunting at eight shunting yards from Green Cargo, RailFreight.com reported in December 2024, with the aim of making shunting more accessible to other rail freight companies.

In June 2026 the green-steel producer Stegra announced that Green Cargo would handle the rail movement of inbound raw materials and outbound finished steel between the ports of Luleå, Skellefteå and Umeå and its planned steelworks at Boden, SteelOrbis reported on 10 June 2026. The same month Green Cargo and the terminal owner Jernhusen signed a three-year agreement for Green Cargo to operate the Årsta combined terminal in Stockholm from 1 October 2026 at the earliest, Jernhusen announced on 17 June 2026. Järnvägsnyheter reported that the terminal is to stay open and neutral to all rail companies, with Green Cargo’s role as terminal operator kept organisationally separate from its train operations.

The company’s facts page names Henrik Dahlin as chief executive and Andreas Regnell as chairman of the board, and lists about 1,600 employees in 2024; its about page gives 1,750 for the same year. English Wikipedia says the company’s sustainability reports have been reviewed by external auditors since 2006, with scrutiny similar to its financial data.

For a design guide, Green Cargo shows a state-owned freight railway built around electric haulage and heavy industrial customers. Compare Hector Rail, the largest privately owned rail freight operator in Scandinavia according to Railway Gazette International, and Lineas, a fellow member of Xrail. For this guide we use a forest green, a pale birch and a charcoal with a sans, an unofficial interpretation; no product or logo is reproduced.

05

Explore & save

Keep Green Cargo’s identity on hand — save it to a board in the Made Good inspiration library.

Green Cargo identity set

Pin the Green Cargo forest green, moss and birch palette and the plain grotesque register to your own board.

Core Palette
Homage
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Plain grotesque
The register
Plain grotesque
Gradient

♡ Save to a board

06

Source & notes

Sources: Wikipedia (Green Cargo); Swedish Wikipedia (Green Cargo); Green Cargo (greencargo.com, 2026); RailFreight.com (December 2024); SteelOrbis (June 2026); Jernhusen press release via Cision (June 2026); Järnvägsnyheter (June 2026). No official brand hex is used here: the tones are an unofficial interpretation, and no product or mark is reproduced.