Everrich Brand Guidelines: A 1995 Taiwanese Duty-Free Retailer and Taoyuan’s Zone C

A Taiwanese retailer that marked its 30th year in 2025.

Everrich is the trading name of Ever Rich D.F.S. Corporation, known in Chinese as 昇恆昌, a duty-free retailer in Taiwan. The company dates its start to 1995: on 12 November 2025 it marked its 30th anniversary, and The Moodie Davitt Report, the travel-retail trade publication, released a book and a film it had produced with the company for the occasion under the anniversary theme “Innovating Within.” The trade press has spelled the name both ways, “Ever Rich Duty Free” and “EVERRICH Duty Free,” sometimes in the same report; the company’s own website now signs itself EVERRICH.

The company’s website says Everrich was founded entirely by Taiwanese people, and describes four core values, which it gives as integrity, professionalism, innovation and public service. It calls itself one of the top ten international travel-retail brands, a claim we give as its own; The Moodie Davitt Report described it in June 2026 as “Taiwan’s leading travel retailer” and “one of the world’s top travel retailers.” In January 2026 the Taipei newspaper China Times named its chairman as 江松樺 and its general manager as 江建廷; the English-language trade press refers to the general manager, also titled president, as Kevin Chiang.

The company’s website lists where it trades. At airports it names Taoyuan International, in both Terminal 1 and Terminal 2, Taipei Songshan, Kaohsiung and Taichung; downtown it names stores in Neihu, Taipei, and on Kinmen; and it lists harbour stores at Keelung and at Shuitou on Kinmen. It also says it has opened on the outlying islands of Penghu, Green Island and Xiao Liuqiu, runs restaurants, lodging and concierge services, and sells through an online duty-free shop. Its Neihu store is described by the trade press as its Taipei flagship, and the company uses it for exhibitions and forums as well as for sales.

Zone C at Taoyuan Terminal 2.

Everrich’s largest documented project is at Taoyuan’s second terminal. According to China Times (30 November 2025), the company won the 2018 tender to run the general duty-free store in the airside Zone C of Terminal 2, began operating it in 2019, and completed the whole scheme in 2025, about five years after it started. The newspaper reported that the project took no government subsidy and ran under a theme that translates as “Market Taiwan, connect with the world.” The Moodie Davitt Report wrote in October 2026 that Everrich had taken over operations in Zone C in 2018 and had since expanded a fourth-floor dining area.

The shops mix international luxury brands with Taiwanese goods. China Times listed a museum store selling products from more than ten institutions under Taiwan’s Ministry of Culture; a Taiwan tobacco and liquor hall stocking Kinmen Kaoliang, OMAR and Kavalan; a market for young local and sustainability-minded brands; and shopping areas themed on a nostalgic ice-fruit parlour and on temple blessings. The dining side brought in restaurants recommended by the Michelin guide, championship coffee and a street-food zone, and served dishes made with Ta-Ho rice.

Everrich also redesigns the gate areas. China Times reported that it rebuilt ten conventional waiting lounges with interactive features and local themes, including an “island roaming” lounge on Taiwan’s six outlying island groups and a lounge on Indigenous, Hakka and Hokkien culture, plus an interactive pool made with 6.5 tonnes of recycled glass; The Moodie Davitt Report adds a C3 Taiwanese food-themed waiting lounge. In 2025 the Zone C store won the top grade of the Ministry of Finance’s 金擘獎 award for public–private partnership projects, China Times reported, the fourth such top grade for the company after 2008, 2012 and 2013.

How travel retailers present themselves.

Most companies in travel retail and travel dining sell under other names as well as their own. HMSHost, part of Avolta, says it works with more than 400 international, regional, local and proprietary brands, and SSP divides its portfolio between concepts it has created and brands it franchises from other companies, according to their websites. Their corporate sites speak to two audiences at once: HMSHost’s has pages for business developers and partners, and SSP’s has sections on its markets, its brands and its investors, alongside the restaurant and shop names a traveller actually sees.

Trade press describes the units themselves in practical terms. Reports in The Moodie Davitt Report give a venue’s floor area, its seat count, whether it sits airside or landside and how many self-order kiosks it has, as in its March 2025 account of a 65-seat Shake Shack at Boston Logan. They often stress local character too: SSP’s November 2026 opening at Auckland Airport was described as a coffee-led café drawing on New Zealand’s coffee culture.

Industry awards give design its own categories. The 2025 FAB Awards, organised by The Moodie Davitt Report, included Airport Restaurant Design of the Year and Airport Food Hall of the Year, according to SSP’s list of its wins, and HMSHost lists airport bar and restaurant awards from readers’ polls and trade titles on its own site. Motorway sites mix the same elements: in 2021 the same publication described HMSHost’s American service areas as combining branded food and drink concepts with convenience retail.

Ownership is part of the story these companies tell. HMSHost explains that it joined Avolta in 2023 after Dufry and Autogrill combined, and SSP’s history page runs from an airline catering division founded in 1961 to a London listing in 2014. This guide sets out who founded each company, who owns it now and which brands it runs, and keeps each company’s own claims apart from what independent dated sources report.

Tea, banquets and local brands.

Much of Everrich’s visible identity comes from events rather than from a fixed visual system. The Moodie Davitt Report reported in June 2026 on a tea-culture programme at Taoyuan with tea-serving rituals, Hakka tea theatre, tastings, workshops and an exhibition titled “Tea tê: One Cup, One Vessel.” In October 2026 the same publication described a Taiwanese banquet at Taoyuan, held under the theme “Have a seat: A taste of Taiwan at the airport,” with a menu curated by the banquet chef A-Nan and performances by Ming Hwa Yuan’s Ri Theatrical Troupe and a nakasi band.

The company also uses its stores to present Taiwanese makers. On 13 November 2025 it opened an exhibition and sustainability forum called “Connecting the World Beyond Borders” at its Neihu flagship with 15 Taiwanese brands spanning fashion, beauty, food and confectionery, The Moodie Davitt Report reported, and said it ran 13 local revitalisation initiatives that send frontline staff to partner brands’ communities and production sites. The trade press also reports exclusive releases of Taiwanese spirits, including Kavalan single malts and Kinmen Kaoliang editions, alongside international whisky houses. China Times reported in January 2026 that the company held 587 staff volunteer events in 2025.

For a design guide, Everrich shows how a duty-free retailer can build its look around the place it sells in: gate lounges, food halls and shelves themed on Taiwan rather than on a single logo. Compare King Power, Thailand’s airport duty-free group, and Lotte Duty Free, which grew from a downtown store in Seoul. For this guide we use a deep jade, a lantern gold and a warm tea-paper white with a serif, an unofficial interpretation; no product or logo is reproduced.

Keep Everrich’s identity on hand — save it to a board in the Made Good inspiration library.