Bunches Brand Guidelines: Postal Flowers From a Mansfield Umbrella Since 1989

A Mansfield flower seller and the Post Office.

Bunches is a family-owned online florist that sends bouquets, plants, hampers and cards across the UK by post and by courier. Its story begins in 1989 in Mansfield, Nottinghamshire, where, the company says, Erik and Sandra Hoving started selling flowers from beneath an umbrella. The Nottingham Post repeated that account in January 2026, describing an online florist started under an umbrella at a Mansfield shopping centre in 1989; an earlier Nottingham Post article, from October 2025, said the business started life in the couple’s Mansfield home.

The idea that shaped the brand came a year later. Bunches says it began working with the Post Office in 1990 and sent five bouquets by post in the first week, and the Nottingham Post gave the same figures in October 2025. Sending flowers through the post, rather than by a local florist’s van, became the company’s model. Bunches says it has kept that model ever since, still talks to its customers constantly, and finds it flattering that many others have since copied the idea.

The company has a home in Nottinghamshire today. Companies House records show Bunches Florapost Limited, incorporated in February 2000, with its registered office at Newstead Village in Nottinghamshire, and list Danielle Turner as a director since May 2006 and Daniel Turner since February 2012. The company’s own history says the next generation of the family now runs the business, naming Dani, who took the reins in 2006, and Dan, who followed in 2012, and it describes Bunches as family-owned and built around relationships with customers, suppliers and staff.

Online since 2004, and 10% of profits.

Bunches tried selling online around the turn of the millennium, and the company says that by 2004 it was clear the decision had been right; the Nottingham Post dated the move online to 2004. Since its first web sales, Bunches says, it has built its own headquarters and extended it twice, and it says it has won a number of awards and been visited by royalty. The company says all of its bouquets are designed and dispatched by its own team under one roof, from the production staff who pack and quality-check the flowers to the customer support team, who can be reached by phone, email or live chat.

The company states its values plainly. It says Bunches does not exist simply to create profits, and that it has always committed to giving a minimum of 10% of its profits to work with the poor, in the UK or, for the most part, in the developing world, and that it takes part in deciding how that money is used rather than simply signing a cheque. The homepage repeats the pledge as “10% of profits to charity,” next to the line “A family business since 1989.” The company also says, in its own words, that it is not perfect and wants to get better, constantly.

Sourcing is described in the same tone. Bunches says many of its flowers come from farms certified under Florverde Sustainable Flowers, and that wherever possible it buys its Colombian flowers from such farms; it describes Florverde as a voluntary scheme that sets standards for working conditions and for the environment on the farms. On its homepage the company says that its own flower waste is composted.

How flower delivery brands present themselves.

Flower delivery brands sell something that changes with every order. The bouquet a customer sees on screen is a photograph of one arrangement, made up again by a florist or a packing team when the order arrives, so the photograph does much of the work of the brand. A bouquet is often given a name and sold in more than one size: in 2019, for example, House Beautiful reported Serenata Flowers bouquets offered in standard, deluxe and grande versions.

Packaging is the other visible surface. Some online florists send flowers in boxes made to fit through a letterbox, and that packaging has become part of how they are described: House Beautiful noted in 2019 that one Bloom & Wild bouquet came “delivered through your door” in the company’s letterbox packaging. Others work through networks of local shops, where the arrangement is made by an independent florist and the brand lives mainly on the website and the order confirmation.

Naming carries much of the rest. Seasonal launches, bouquets named after a month or a festival, gift ranges and, at some companies, subscription schemes can give a brand a calendar to talk about, and the trade revolves around a few peak days; Valentine’s Day is the clearest, which the Swedish trade site Ehandel.se called the most intense day of the year for flower delivery in February 2026.

Behind the shop fronts, ownership is often more concentrated than the brand names suggest. Groups such as Euroflorist run several national web shops and keep separate corporate and investor pages that list the brands they own. This guide sets out what can be checked about each brand — who founded it, who owns it and how it sells — and attributes to the company any claim that rests on its own word alone.

Letterbox flowers, bouquets in bud and Posy Points.

The product range is wide. Bunches sells letterbox flowers, hand-tied bouquets, house plants, hampers, greetings cards and flower subscriptions, as well as a Florist’s Choice bouquet chosen by its own staff. Bouquets carry descriptive names. The autumn 2025 range covered by the Nottingham Post included Autumn Sunrise, built around orange and red chrysanthemums with a gerbera, berries and eucalyptus, and the Autumn Warmth Letterbox, packed in a slim box made to fit through a standard letterbox. The paper’s January 2026 article covered a Valentine’s Day collection including Amore, Forever Yours and Rainbow Galaxy, alongside a dozen red roses and a red rose plant. The autumn range had also included Golden Meadow, an arrangement of dried flowers and foliage, and a Pumpkin Spice Wreath made with orange and gold leaves and berries.

Flowers are sent in bud, the company says, so that they open at home, and each order is covered by its seven-day freshness guarantee. Customers choose between Royal Mail Tracked 24 and a guaranteed courier service. A loyalty scheme, Posy Points, and a Bunches app sit alongside the website, which shows more than 210,000 customer reviews. Bunches says it has sent more than 13 million bouquets since it began.

The brand’s voice is warm and direct. The about page opens with the line “We deliver happiness,” admits that this “might sound a little idealistic,” and includes a photograph of Sandra Hoving arranging flowers to sell in a local shopping centre in 1989. The history is told through those early moments, the umbrella, the first five postal bouquets and a Post Office trade show, rather than through the scale the company has since reached.

For a design guide, Bunches shows how a regional family business can build a national brand on one practical idea, flowers that travel by post, told through a simple origin story. Compare Arena Flowers, an online florist built around its sourcing, and Bloom & Wild, the London letterbox flower company. For this guide we use a plum, a sunflower yellow and a stem green with a rounded sans, an unofficial interpretation; no product or logo is reproduced.

Keep Bunches’s identity on hand — save it to a board in the Made Good inspiration library.