Eiger Brand Guidelines: Ronny Lukito’s Bandung Outdoor Brand, From Cihampelas to Interlaken

A family bag shop in Bandung.

Eiger is an Indonesian outdoor-equipment brand from Bandung, in West Java, built by the entrepreneur Ronny Lukito. The company behind it is PT Eigerindo Multi Produk Industri, the name given on the brand’s own website. Accounts of its start differ on the year. Warta Ekonomi, in May 2025, said Lukito launched Eiger under that company in 1989, and the brand’s website also gives 1989. CNBC Indonesia, in September 2022 and again in April 2023, said the trademark was born in 1993, and detikFinance, in May 2023, said Eiger goods were first produced that year. Both dates are given here.

The roots lie in a family trade. CNBC Indonesia and detikFinance describe Lukito growing up around his parents’ bag shop, run from a small house in Gang Tamrin in Bandung, where, after technical secondary school, he helped with making, packing and selling bags and worked the till. Warta Ekonomi reported that in 1984 he set up a bag business of his own with two sewing machines, and that it soon grew to twenty machines. The brand’s own history tells the same story of a small start: two machines, two skilled tailors, and a bought bag taken apart to work out how a backpack should be built.

Department stores carried the early bags. detikFinance reported in 2023 that Matahari, Ramayana, Gunung Agung and Gramedia sold bags made by Lukito’s business, including Eiger, Exsport and Bodypack. CNBC Indonesia reported that he also worked in partnership with small bag workshops, giving start-up capital to a dozen or so craftsmen and then buying the bags they produced.

From a Cihampelas store to Interlaken.

The name comes from the Eiger, a mountain in the Swiss Alps, CNBC Indonesia and detikFinance reported. The products were aimed at outdoor activity, which detikFinance described as mountain hiking, camping and rock climbing, and the range later widened from bags into clothing, footwear and equipment.

Retail followed manufacturing. Warta Ekonomi reported that the first Eiger store opened in 1994 in Cihampelas, the Bandung shopping street, and CNBC Indonesia reported that Lukito bought about 6,000 square metres of land in the Kopo area of Bandung for the Eiger factory. The business also opened other Bandung shops, CNBC Indonesia added, among them an Outlive store on Jalan Setiabudi and an EST store on Jalan Sumatera. The 1998 Asian financial crisis brought a setback: Warta Ekonomi reported that a property venture of Lukito’s failed, that the Eiger factory was taken over by a bank, and that he then refocused on bags and outdoor gear, spending four years clearing the debts.

Abroad, Warta Ekonomi reported a showroom in Dortmund, Germany, in 2010, and said the first exports went to Brunei. The larger step came on 15 March 2023, when Eiger opened its first international store, in Interlaken, Switzerland, IDN Times reported; the paper said the Indonesian embassy in Bern had supported the plan since 2021, and that the products for the Swiss store were adapted to European sizes and needs. It was, the paper said, the first store in Europe run by Eiger itself. On 8 December 2023 Eiger opened its first store in Southeast Asia outside Indonesia, at MyTOWN Shopping Centre in Kuala Lumpur, Republika reported. Speaking at that opening, a company manager said the Eiger brand had been growing for 35 years, a figure that fits the 1989 date.

Design and documentation.

Southeast Asia’s fashion, bag, accessory and lifestyle brands mostly speak through their own channels: a wordmark over a shopfront, a seasonal campaign, a named collection and an online shop. Many began as small businesses (a leather wholesaler, a garment maker, a family shop) and only later built a retail identity, so the brand story is often told through a founding date, a first boutique and a list of markets reached.

Collections and collaborations do much of the visual work. Labels name their lines by occasion, material or season, and add licensed characters, local actors and regional pop stars as ambassadors or muses. These partnerships change from season to season, while the name, the lettering and the shop interior usually stay fixed.

Ownership is often layered. Several labels sit inside larger groups: in Malaysia, Padini Holdings runs Vincci alongside its own clothing labels and sells them together in its concept stores, and Bonia Corporation holds a family of leather goods brands. In the Philippines and Thailand, groups such as Golden ABC and Jaspal Group own more than one label each, and each guide in this series describes its group from that brand’s own sources. Some companies are listed on their home stock exchange and publish corporate pages on founders, directors, subsidiaries and shareholdings; others remain private.

This guide sets out what can be checked about each brand: who founded it and when, who owns it now, where it sells and how it presents its name, with dated reporting from newspapers and trade press, and with the companies’ own claims marked as theirs. The palettes and type samples are our own interpretations, not official brand assets.

Mountaineering, Riding and 1989.

The business behind Eiger is wider than one brand. detikFinance reported in May 2023 that Lukito oversees four companies under a holding named B&B Inc, among them PT Eigerindo MPI and PT Eksonindo Multi Product Industry, and that his brands include Eiger, Exsport, Bodypack and Neosack. Store counts come with dates: IDN Times reported 222 Eiger stores in 28 provinces in March 2023, and Warta Ekonomi reported more than 250 outlets across Indonesia in May 2025.

Where the products are made became a public question in 2023. In May that year a social-media post showing an Eiger cap made in China spread widely. Eiger told detikFinance that the item was a genuine Eiger product, that the company sources outdoor goods from a range of suppliers with domestic suppliers as the priority and a smaller share from abroad, and that it now defines itself as a retail and distribution company, with suppliers in China, Bangladesh, Hong Kong, Taiwan and Vietnam.

The brand’s website sorts the range into three lines: EIGER Mountaineering, for mountain activity; EIGER Riding, for motorcycle touring; and EIGER 1989, a casual line the company says draws on the classic style of outdoor enthusiasts. Its blog also describes a collaboration with the motorcycle maker Royal Enfield for the Riding line and an EIGER Tropical concept built around tropical forests, and says product development draws on an EIGER Global Development Network of specialists from countries including Vietnam, South Korea, France and Germany.

For a design guide, Eiger shows how a local maker can borrow the name of a famous peak, write it in capitals as its own website does, and then carry that name back to the foot of the mountain itself. Compare Zalora, an online fashion store, and Uniqlo, another Asian clothing brand built on its own stores. For this guide we use a forest green, a charcoal and a stone grey with an orange accent and a condensed sans, an unofficial interpretation; no product or logo is reproduced.

Keep Eiger’s identity on hand — save it to a board in the Made Good inspiration library.