Burgon & Ball Brand Guidelines
Sheffield, since 1730.
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Two constants: a Sheffield-steel palette and a heritage-serif register. Abstract homage — not a Burgon & Ball product or mark.
Sheffield, since 1730
Burgon & Ball is the Sheffield garden-tool house since 1730, still the only British maker of hand sheep shears, now part of Venanpri.
Burgon & Ball opens the round as its oldest house — a Sheffield edge-tool name that reaches back to 1730. Burgon & Ball makes garden hand tools, shears, snips and secateurs, and still makes the hand sheep shears it began with. Its answer to how a maker becomes a name is sheer endurance: forge edge tools in Sheffield for nearly three centuries, and keep the founding product alive. A tool, from 1730.
Its identity is Sheffield, since 1730. Burgon & Ball’s garden tools, its sheep-shear origin and its Sheffield heritage are the work it is known for. A tool, from Sheffield. Sheffield, since 1730.
(Honest notes, so the story stays precise. Burgon & Ball — at burgonandball.com — makes garden hand tools, shears, snips, secateurs and more, with a Royal Horticultural Society-endorsed range, and it still makes the hand sheep shears that were its original product, as the only British maker of them. It was founded in 1730 in Sheffield, England, as an edge-tool maker. On where it is made — a theme of this round — the sheep shears are still made in Sheffield, but the wider modern garden range is designed in Sheffield with production not stated as UK-only, so we do not claim the whole line is British-made. On ownership — another theme — Burgon & Ball is part of the Venanpri Group, whose other brands include Corona Tools and Bellota, a cross-link to the American brand from the first round. Its name and marks, and the RHS endorsement mark, are IP; we reference the endorsement in words but never reproduce the RHS mark, and there is no official brand hex; these tones are an unofficial interpretation. This is design commentary and does not promote any product.)
Colour
Burgon & Ball lives in a Sheffield-steel palette. Click a swatch to copy the hex.
Burgon & Ball’s identity is heritage, made and steely — a Sheffield steel, an ink, a silver, a deep steel, and a paper. The palette leans Sheffield steel and silver: the register of the steel city and an edge tool. It signals a near-three-century heritage. The honest caveat: with no published brand hex, these values are an original, unofficial interpretation, not first-party colours.
The lesson is a Sheffield-steel palette signals a heritage, edge-tool identity. Burgon & Ball’s world is a heritage, steel object. For designers, it is a reminder that a cool Sheffield steel and a bright silver can carry a tool maker — the grey of the steel city. Because these tones can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: endure; keep the founding product; be honest about a mixed make; and treat any single hex as unofficial.
Typography
The register is a heritage serif — classical, English, made.
Burgon & Ball’s identity carries a classical, English, made spirit — a Sheffield heritage house, not a newcomer. A heritage serif captures the mood: traditional, steely and English, the register of an edge-tool maker from 1730. Set in a Sheffield-steel palette, the heritage serif feels classical and English — exactly the personality Burgon & Ball carries. It is near-three-century endurance rather than a logo, mirroring a keen edge. (Burgon & Ball’s real wordmark, and the RHS mark, are things we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “a heritage-serif spirit,” shown here in a stand-in. The type behaves like the tool: classical, English and made.
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A heritage-serif spirit — classical and English. (Specimen set in Cormorant Garamond, a heritage-serif STAND-IN; NOT the Burgon & Ball logo or the RHS mark.)
The garden tool makers
Burgon & Ball stands for Sheffield, since 1730.
Burgon & Ball opens the round with the vein’s deepest heritage. A Sheffield-steel palette, a heritage serif and an edge tool make one thing — Sheffield, since 1730 — the whole identity: heritage, made and steely. The near-three-century Sheffield lineage is the differentiator, and the surviving sheep-shear origin is the meaning. The point is a Sheffield house that has forged edge tools since 1730, still makes its founding product, and is now part of a group.
Put to work, the identity is endurance, told straight, as design. A maker in this spirit would forge in one city for centuries and keep its first product alive — sheep shears, in Sheffield. A reader in this spirit would hold the honest limits: the sheep shears are still English-made, but the wider garden range’s production is not stated as UK-only, so a reader should not assume the whole catalogue is British; and it is owned by the Venanpri Group, the same parent as Corona Tools from the first round. Burgon & Ball opens the round’s who-owns-the-forge thread at the consolidated end with Bahco, and it anchors the heritage spectrum as the oldest house of both rounds. The honest editorial moves are to state the English sheep-shear making while flagging the mixed garden range, to name the Venanpri ownership, and to reference the RHS endorsement without reproducing its mark. The lesson Burgon & Ball teaches is that endurance can hold an identity: the Sheffield heritage gives it substance, and the surviving sheep shear keeps it credible. Sheffield, since 1730, is the personality, and the sheep shear is the proof.
For designers and brand-builders, Burgon & Ball opens the garden tool makers, from England: endure — and keep your founding product alive. The lessons: build a lineage others cannot buy; keep the first product; be honest when a range’s make is mixed; disclose a group owner; and never reproduce a logo or an endorsement mark. It is also a reminder to stay precise: Burgon & Ball is the Sheffield garden-tool house since 1730, still the only British maker of hand sheep shears, now part of Venanpri — with the palette here an unofficial interpretation. Burgon & Ball made Sheffield-since-1730 the identity — proof that a tool, honestly told, can be the difference.
Explore & save
Keep Burgon & Ball’s identity on hand — save it to a board in the Made Good inspiration library.
Burgon & Ball identity set
Pin the Sheffield-steel palette and the heritage-serif register to your own board.


