Perrin & Rowe Brand Guidelines
English brass, by hand.
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Two constants: a brass palette and a brass-serif register. Abstract homage — not a Perrin & Rowe product or mark.
English brass, by hand
Perrin & Rowe is the English brassware maker of hand-poured taps in Britain, now part of Fortune Brands’ House of Rohl.
Perrin & Rowe is the vein’s English brass — a maker whose traditional and contemporary taps are still poured and finished by hand in Britain. Perrin & Rowe makes brassware: kitchen and bathroom taps and mixers, showers and fittings. Its answer to how a maker becomes a name is hand-made brass at home: pour molten brass into moulds, build in small batches to order, and keep the making in England. A tap, English in brass.
Its identity is English brass, by hand. Perrin & Rowe’s hand-poured brassware, its British making and its traditional range are the work it is known for. A tap, made in Britain. English brass, by hand.
(Honest notes, so the story stays precise. Perrin & Rowe — at perrinandrowe.co.uk, now within the House of Rohl — makes traditional and contemporary English brassware: kitchen and bathroom taps and mixers, showers and fittings, including its Triflow three-in-one tap. It was founded by Bob Perrin and Greg Rowe, who started in a small East London workshop; a detail to get right is the founding date — often cited as 1978, but the company’s own history says “about forty years,” pointing to the late 1970s or mid-1980s, so we date it to the late 1970s and hedge. On where it is made — a theme of this vein — Perrin & Rowe genuinely makes in Britain, in its own factories, hand-pouring brass in small batches, with Rainham the long-associated site. On ownership — a recurring thread — it is part of the House of Rohl, owned by Fortune Brands Innovations of the United States, which acquired it in 2016; sister brands include Riobel, Victoria and Albert, and Shaws. Its name, marks and tap forms are IP, described but never reproduced, and there is no official brand hex; these tones are an unofficial interpretation. This is design commentary and does not promote any product.)
Colour
Perrin & Rowe lives in a brass palette. Click a swatch to copy the hex.
Perrin & Rowe’s identity is hand-made, made and traditional — a brass, an ink, a gilt, a deep brass, and a paper. The palette leans brass and gilt: the warm register of hand-poured English brassware. It signals a heritage brass tap maker. The honest caveat: with no published brand hex, these values are an original, unofficial interpretation, not first-party colours.
The lesson is a brass palette signals a hand-made, made-in-Britain identity. Perrin & Rowe’s world is a hand-made, traditional object. For designers, it is a reminder that a warm brass and a soft gilt can carry a tap maker — the glow of poured and polished brass. Because these tones can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: pour it by hand; make it at home; work to order; and treat any single hex as unofficial.
Typography
The register is a brass serif — traditional, warm, made.
Perrin & Rowe’s identity carries a traditional, warm, made spirit — a hand brassware house, not a factory line. A brass serif captures the mood: classic, English and hand-worked, the register of a tap poured from molten brass. Set in a brass palette, the brass serif feels traditional and warm — exactly the personality Perrin & Rowe carries. It is hand-pouring rather than a logo, mirroring a finished brass fitting. (Perrin & Rowe’s real wordmark, and its tap forms, are things we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “a brass-serif spirit,” shown here in a stand-in. The type behaves like the tap: traditional, warm and made.
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A brass-serif spirit — traditional and made. (Specimen set in Playfair Display, a brass-serif STAND-IN; NOT the Perrin & Rowe logo.)
The tap makers
Perrin & Rowe stands for English brass, by hand.
Perrin & Rowe is a lesson in how a hand craft can be an identity. A brass palette, a brass serif and hand-poured metal make one thing — English brass, by hand — the whole identity: hand-made, made and traditional. The hand-poured British brassware is the differentiator, and the small-batch making is the meaning. The point is an English house that still pours and finishes brass taps by hand, in Britain, to order.
Put to work, the identity is a hand craft, told straight, as design. A maker in this spirit would pour by hand and make it at home — brassware, in Britain. A reader in this spirit would keep the honest limits: the founding is best dated to the late 1970s and hedged, since the exact year is uncertain; and while the making is genuinely British, the ownership is not — it is part of the House of Rohl, owned by Fortune Brands of the United States. Perrin & Rowe holds the vein’s around-the-world thread as the English brass house, its who-owns-it thread at the consolidated end with Dornbracht, Grohe and Toto, and its where-made thread at the made-at-home end with Vola, Fantini and Dornbracht. The honest editorial moves are to hedge the founding date, to state the British making, and to name the Fortune Brands ownership. The lesson Perrin & Rowe teaches is that a hand craft can hold an identity: the British making gives it substance, and the hand-poured brass keeps it credible.
For designers and brand-builders, Perrin & Rowe holds a Britain pole in the tap makers: pour it by hand — and make it at home. The lessons: keep a craft alive; make it in-country; work to order; hedge a date you cannot confirm; disclose a group owner; and never reproduce a logo. It is also a reminder to stay precise: Perrin & Rowe is the English brassware maker of hand-poured taps in Britain, now part of Fortune Brands’ House of Rohl — with the palette here an unofficial interpretation. Read that way, Perrin & Rowe is less a brand than a foundry habit: molten brass, a mould and a hand, kept in Britain even as the parent company sits across the Atlantic. Perrin & Rowe made English-brass-by-hand the identity — proof that a tap, honestly made, can be the difference.
Explore & save
Keep Perrin & Rowe’s identity on hand — save it to a board in the Made Good inspiration library.
Perrin & Rowe identity set
Pin the brass palette and the brass-serif register to your own board.



