Cannon Safe is a 1965 gun-and-home-safe name, part of the platform that filed Chapter 11 as Alpha Guardian in 2020 — now operated by Cannon Security Products (with Stack-On and GunVault).

Cannon Safe follows AMSEC as the round’s rebuilt node — a value gun-and-home-safe name whose parent platform went through bankruptcy and re-emerged under a new operating company. Its answer to a round about who owns the safe market is the reorganized one: a value brand rebuilt after Chapter 11.

Its identity is the value brand rebuilt after bankruptcy. The 1965 heritage, the Alpha Guardian bankruptcy and the Cannon Security Products ownership are the story here. Rebuilt after Chapter 11. The value brand rebuilt after bankruptcy.

(Honest notes, so the heritage, the ownership trace, the making and a recall point are framed accurately, with hedges. Cannon Safe sells value gun and home safes as its heroes; we report its language as the brand’s own. On heritage: Cannon Safe dates to 1965, though its founding city and founder are not documented, so we leave them out. On the ownership trace: the private-equity firm MidOcean Partners established Alpha Guardian in 2017 by combining Cannon and Stack-On, Alpha Guardian filed Chapter 11 in Nevada in 2020, and the brands now sit under Cannon Security Products, a private operating company in Las Vegas holding Cannon, Stack-On and GunVault, so we frame it as operated by Cannon Security Products following the 2020 bankruptcy, since the post-bankruptcy buyer of record is not publicly documented. On the making: the site makes no made-in-USA claim and lists no origin, so imported is implied and we attribute rather than assert. On a recall point: Cannon and GunVault themselves have no recall found, though the sibling brand Stack-On had recalls, and the widely-reported child-can-open recalls belong to other brands. Its designs and the Cannon name are IP we describe but do not reproduce; there is no official brand hex; these tones are an unofficial interpretation.)

Cannon Safe lives in a Cannon orange. Click a swatch to copy the hex.

Cannon Safe’s identity is value, reorganized and multi-brand — a Cannon orange, an ink, a pale orange, a deep umber, and a paper. The palette leans Cannon orange and deep umber: a bold, mass-retail register that nods to a value safe brand rather than a loud logo colour. It signals the value brand rebuilt after bankruptcy — value, reorganized and multi-brand. The honest caveat: with no official brand hex, and a blue-and-red identity documented, these values are a mass-retail, unofficial interpretation, not first-party colours.

The lesson is a Cannon orange signals a value, mass-retail identity. Cannon’s world is the big-box safe aisle. For designers, it is a reminder that a bold orange and a pale orange can carry a value, mass-retail brand — a mass-retail tone held as an accent, not a product shot. Because a bright hue fails as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: date the heritage to 1965; trace the Alpha Guardian bankruptcy and the Cannon Security Products operation; keep the making imported by attribution; and keep the recall point precise, Stack-On not Cannon.

The register is a value sans — value, reorganized, multi-brand.

Cannon Safe’s identity carries a value, reorganized spirit — a heritage name rebuilt after bankruptcy. A value sans captures the mood: clean, bold and plain, the register of a mass-retail safe. Set in a Cannon-orange palette, the value sans feels approachable and practical — exactly the personality Cannon carries. It behaves like a made, shipped thing rather than a loud logo, mirroring a hinge-band and a dial-ring. (Cannon’s real products and the name are things we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “a value-sans brand,” shown here in a stand-in. The type behaves like the brand: value, reorganized and multi-brand.

Cannon Safe stands for the value brand rebuilt after bankruptcy.

Cannon Safe sits fifth in the round as its rebuilt node. A Cannon-orange palette, a value sans and a 1965 heritage make one thing — the value brand rebuilt after bankruptcy — the whole identity: value, reorganized and multi-brand. The 1965 heritage is the pitch, the Alpha Guardian bankruptcy is the turn, and the Cannon Security Products operation is the frame. The point is a value brand rebuilt after Chapter 11, in a round about who owns the safe market.

Put to work, the identity is the brand told straight, the bankruptcy traced and the recall point kept precise. A brand in this spirit would date the heritage to 1965, trace the Alpha Guardian bankruptcy and the Cannon Security Products operation, keep the making imported by attribution, and keep the recall point precise, Stack-On not Cannon. A reader in this spirit would keep the facts right: Cannon sells value gun and home safes; it dates to 1965; its platform filed Chapter 11 as Alpha Guardian in 2020; and it is now operated by Cannon Security Products with Stack-On and GunVault. Cannon sits after AMSEC and before Vaultek. The honest editorial moves are to date the heritage, to trace the bankruptcy, to attribute the making, and to keep the recall precise.

For designers and brand-builders, Cannon carries the safe node: trace a bankruptcy honestly — and attribute a recall to the right sibling. The lessons: a brand can be rebuilt after Chapter 11, here Cannon; a heritage is dated to 1965 with the founding city and founder left out as undocumented; an ownership is traced, the private-equity firm MidOcean establishing Alpha Guardian in 2017 by combining Cannon and Stack-On, Alpha Guardian filing Chapter 11 in Nevada in 2020, and the brands now under Cannon Security Products of Las Vegas holding Cannon, Stack-On and GunVault, framed as operated by Cannon Security Products following the bankruptcy since the buyer of record is not publicly documented; a making is attributed as imported, since the site makes no made-in-USA claim; and a recall point is kept precise, that Cannon and GunVault have no recall found while the sibling Stack-On had recalls, and the widely-reported child-can-open recalls belong to other brands. It is also a reminder to stay precise: Cannon is the reorganized, value multi-brand of the safe aisle — with the palette here an unofficial interpretation. The hook is that rebuild: Cannon Safe is the value brand rebuilt after bankruptcy, a 1965 gun-and-home-safe name, part of the platform that filed Chapter 11 as Alpha Guardian in 2020, now operated by Cannon Security Products with Stack-On and GunVault. Read that way, Cannon is less a single safe than the value brand rebuilt after bankruptcy: value, reorganized, multi-brand. The lesson for a brand is that tracing a bankruptcy honestly and attributing a recall to the right sibling reinforce the honesty, and dating the heritage keeps it earned. Cannon made the-value-brand-rebuilt-after-bankruptcy the identity — proof that an honestly-traced reorganization can anchor a node.

Keep Cannon Safe’s identity on hand — save it to a board in the Made Good inspiration library.