Tools & Industrial
Tools & Industrial brand guidelines — colour palettes, typography and design systems for tools brands, with honest notes on ownership and where each is made.
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Tractor Supply Brand Guidelines: The Rural-Lifestyle Store That Doesn’t Sell Tractors
Brand Guidelines · Field Guide Tractor Supply Brand Guidelines A red slab wordmark and ‘Life Out Here’ — the biggest rural-lifestyle store…
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The Home Depot Brand Guidelines: The Orange Box, the Stencil & the Apron Culture
Brand Guidelines · Field Guide The Home Depot Brand Guidelines A bright-orange stencil box and an army of orange aprons — the…
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Maglite Brand Guidelines: Machined Aluminum, the Focusing Beam & Made in USA
Brand Guidelines · Field Guide Maglite Brand Guidelines A machined-aluminum torch with a twist-to-focus beam — American precision engineering you can hold.…
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Leatherman Brand Guidelines: The Pliers Multi-Tool, the PST & Made in Portland
Brand Guidelines · Field Guide Leatherman Brand Guidelines Pliers that fold, with a toolbox in the handles — an American multi-tool born…
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Zippo Brand Guidelines: The Windproof Lighter, the Click & the Lifetime Guarantee
Brand Guidelines · Field Guide Zippo Brand Guidelines A rectangular chrome case, a flip-top click and a lifetime guarantee — an American…
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Opinel Brand Guidelines: The Crowned Hand, the No.8 & the Virobloc
Brand Guidelines · Field Guide Opinel Brand Guidelines A crowned hand, a beechwood handle and a numbered blade — a peasant’s knife…
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Victorinox Brand Guidelines: The Cross & Shield, ‘Victoria + Inox’ & the Red Knife
Brand Guidelines · Field Guide Victorinox Brand Guidelines A red knife, a white cross in a shield and a name that fuses…
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John Deere Brand Guidelines: The Leaping Deer
Brand Guidelines · Field Guide John Deere Brand Guidelines A leaping deer since 1876 — and the day, in 2000, the deer…