Coincheck Brand Guidelines: ResuPress of 2012, the 2018 NEM Hack & a Nasdaq Listing

A Tokyo start-up that turned into an exchange.

Coincheck is a Japanese cryptocurrency exchange based in Tokyo. English Wikipedia names its founders as Koichiro Wada and Yusuke Otsuka and says the service is run by Coincheck, Inc., a company founded in 2012 as ResuPress. Japanese Wikipedia dates ResuPress to August 2012, the Coincheck service to August 2014 and the Coincheck Exchange trading venue to November 2014; it says the company renamed itself Coincheck, Inc. on 10 March 2017. Cointelegraph, reporting in December 2024, also gives 2012 as the founding year.

In its first years the company tried to make bitcoin useful in daily life as well as tradable. English Wikipedia says more than 2,200 merchants in Japan used its bitcoin payment service, and that it partnered with SEKAI so that investors from mainland China, Hong Kong and Taiwan could buy Japanese property with bitcoin. Japanese Wikipedia lists a run of products: Coincheck payment, introduced at the entertainment company DMM.com in March 2016; Coincheck Donations, a bitcoin donation platform, the same month; and Coincheck Denki, launched in September 2016 with E-Network Systems, which let customers pay electricity bills in bitcoin. The company joined the Japan Blockchain Association in April 2016, the same source says.

Growth in 2017 was steep. Japanese Wikipedia records two moves of the head office within Tokyo’s Shibuya Ward in seven months as staff numbers rose, and a lending service for crypto assets launched in June 2017. Later products followed the market: in June 2021 the company began working with CyberZ, a CyberAgent subsidiary, on NFTs, and in July 2021 it launched Coincheck IEO, its token-sale service, the same source says.

The 2018 NEM outflow and a new owner.

The defining event came on 26 January 2018. Coincheck said it had lost NEM tokens in a hacking attack, and froze deposits and withdrawals of all cryptocurrencies except bitcoin while it assessed the loss, the BBC reported the next day; the stolen assets were said to have been kept in an internet-connected “hot wallet”. A company officer told reporters that 523 million NEM had been sent from its NEM address, and the BBC wrote that, if confirmed, it would be the largest theft involving digital currency. The company reported the incident to the police and to the Financial Services Agency.

Coincheck later said it would repay about 260,000 affected users in yen from its own capital, English Wikipedia says. Japanese Wikipedia records two business improvement orders from the Kanto Local Finance Bureau, on 29 January and 8 March 2018; the second required a fundamental review of management, the treatment of customers and anti-money-laundering controls. The hack also led two Japanese cryptocurrency trade groups to merge into a new self-regulatory organisation, English Wikipedia says. Prosecutions of people accused of receiving the stolen tokens followed; Japanese Wikipedia says that in July 2024 the Supreme Court dismissed an appeal in one such case, leaving the convictions in place, while the person behind the original theft had not been identified.

Ownership changed within weeks. English and Japanese Wikipedia say the online brokerage Monex Group acquired Coincheck in April 2018, Japanese Wikipedia dating the completion to 6 April, when Coincheck became a wholly owned Monex subsidiary. When Coincheck went public in 2024, the chairman of Monex Group was also Coincheck’s executive chairman, according to the closing announcement.

How exchanges present themselves.

Crypto exchanges sell access to something customers never hold in their hands, so their brands are carried by screens, numbers and paperwork. Across the category, wordmarks appear in black, yellow, blue and bright neon tones, and the app screens that exchanges publish in stores and on their own sites put price charts, order books and coin icons at the centre of the picture.

Listing pages form a second layer. Each coin or token an exchange supports gets a page of its own, with a ticker symbol, a chart and a short description, and new listings are announced as news. Alongside them sit proof-of-reserves pages, where an exchange publishes snapshots comparing the assets it holds with what it owes customers, and security pages that explain how funds are stored, for example in internet-connected hot wallets and offline cold storage. The Journal of Accountancy noted in November 2026 that such a proof is a self-prepared, point-in-time comparison rather than an audit.

Regulation shapes the look as much as marketing does. Footers and legal pages list licences and registrations country by country, and the same brand can offer different products, or none, depending on where a visitor lives. Under the EU’s Markets in Crypto-Assets rules, exchanges name the national supervisor that authorised them, and a market exit reaches customers as a dated notice with deadlines for withdrawals.

Two more channels carry the names further. Sports sponsorships put exchange logos on football shirts, tournament boards and arena signs, far from any trading screen. Help centres do the quieter work: guides to identity checks, deposits, fees and withdrawals, written for people new to the product. The guides in this collection look at how individual exchanges put those parts together.

A Nasdaq listing and a push into institutional services.

The listing took years. Cointelegraph reported in December 2024 that a business combination with the special purpose acquisition company Thunder Bridge Capital Partners IV had first been disclosed in March 2022, then amended and extended, before it closed on 10 December 2024; the US Securities and Exchange Commission had approved the listing application in early November, the same report said, and Thunder Bridge’s shareholders approved the deal on 5 December, according to the closing announcement. Shares of the new Dutch holding company, Coincheck Group N.V., began trading on Nasdaq on 11 December 2024 under the ticker CNCK, the closing announcement said. In a June 2026 release the group described itself as a Dutch public limited company that provides digital asset trade execution, custody, staking and asset management services.

Since then the group has bought businesses abroad. It acquired the Japanese staking services company Next Finance Tech in March 2025 and the Paris-based crypto prime brokerage Aplo in October 2025, and on 28 February 2026 it completed the purchase of about 99.8% of 3iQ, a digital asset manager based in Ontario, Canada, according to Coincheck Group’s March 2026 announcement. In June 2026 the Japanese telecoms company KDDI completed an investment that gave it 14.9% of Coincheck Group’s shares, and Coincheck, Inc. signed a business alliance with KDDI that includes customer referral programmes, the group said. The group also says Coincheck ranked first in crypto trading app downloads in Japan for six consecutive years, from 2019 to 2024, citing AppTweak data.

For a design guide, Coincheck shows how an exchange can keep one name through a major hack, a change of owner and a foreign listing. Compare bitFlyer, another Tokyo exchange, and Coinbase. For this guide we use a deep teal, near-black and a pale mint with a sans, an unofficial interpretation; no product or logo is reproduced.

Keep Coincheck’s identity on hand — save it to a board in the Made Good inspiration library.