Atlas Concorde Brand Guidelines: The 1990 Merger at the Root of Gruppo Concorde

Two Fiorano companies, one name.

Atlas Concorde is a merger of two companies, and its name records both. According to Gruppo Concorde, the group it now heads, Ceramica Concorde was founded in 1969, and a second company, Ceramiche Atlas, was set up in 1974. In 1990 the two merged as Ceramiche Atlas Concorde, so the brand in its present form dates from that year, even though the business counts its history from 1969.

The company is based at Fiorano Modenese, in the province of Modena, in the Sassuolo ceramic district. In June 2026 the business magazine Pambianco described Atlas Concorde as the “capostipite” — the founding member — of Gruppo Concorde, active since 1969, with more than 2,500 employees, a presence on five continents and exports to more than 130 countries. The group describes itself as one of the main industrial groups in ceramics worldwide and gives its headquarters as Fiorano Modenese, at the centre of the tile district.

The group is run by a family together with professional managers. Its website says members of the same family have run the business for two generations, with a third generation already working in it. It names Luca Mussini as president, representing the entrepreneurial side, and Federico Curioni as managing director, representing the management. Corriere della Sera in July 2022 and Pambianco in September 2026 named Maurizio Mazzotti as chief executive of Atlas Concorde itself. The Modena edition of il Resto del Carlino described Cirillo Mussini, a professor, as the founder of Gruppo Concorde in 2022; the group gives yearly scholarships in his name to graduates of the University of Modena and Reggio Emilia whose theses were written inside its companies, and in April 2026 the paper reported the eighteenth edition of the prize, held at the group’s headquarters in Spezzano, a part of Fiorano Modenese.

A group built around one company.

Gruppo Concorde grew around Atlas Concorde through new companies and acquisitions. Its timeline lists Ceramiche Caesar, founded in 1988, and a run of purchases in the 1990s: Ceramiche Keope in 1993, Supergres in 1995, Fap Ceramiche in 1997 and Refin in 1998. The French maker Novoceram followed in 2000 and Mirage Granito Ceramico in 2004. The group then created Italon in 2007, Landmark in the United States in 2016 and Infinity, a large-slab producer, in 2018. It says it now has production plants in Italy, France, the United States and Russia, with flagship stores, showrooms and sales branches on five continents.

Atlas Concorde’s own offer covers floor and wall surfaces, and two further lines sit beside it, Pambianco reported in June 2026: Atlas Plan, a brand of large slabs for kitchen worktops, tables and furniture, and Atlas Concorde Habitat, a project for furniture and bathrooms. Its collections carry short invented names; the same report described Marvel Shine as a marble-effect collection, Boost Stone as stone-effect, Boost Pro as concrete-effect and Lims as inspired by limestone.

Large slabs drive its recent industrial plans. In July 2022 Corriere della Sera reported that Atlas Concorde would expand its plant at Finale Emilia, in the province of Modena, with a new line for large porcelain stoneware slabs; the group’s timeline records a new Atlas Concorde Grandi Lastre plant at Finale Emilia in 2023. In September 2026 Pambianco reported that a new building of about 20,000 square metres at Finale Emilia was in operation, allowing the company to double its slab capacity, and that a logistics hub for slabs, on a site of about 100,000 square metres opposite the group’s Fiorano headquarters, was under construction. Both sites include solar plants, the company told Pambianco.

Design and documentation.

Ceramic tile makers sell surfaces that people mostly meet as rooms, so their own material leans heavily on finished spaces. Pamesa’s website, for example, offers downloadable catalogues, moodboards, “by effect” and “by space” product searches and a BIM library for architects, and Porcelanosa’s 2026 showrooms in Vila-real presented its large-format porcelain through furnished settings, Interempresas reported. Room-set photography, in which a collection is laid across a kitchen, a bathroom or a terrace, is a common way to show a range.

Naming follows the surface. Pamesa’s 2026 ranges carry names such as Heritage, Trevi and Taj Mahal, and makers sort them by finish, format and thickness. Trade reports in 2026 described Porcelanosa adding 160 cm by 160 cm floor pieces and 3 mm slabs for furniture cladding, and Pamesa grouping its new ranges into four families, each defined by the kind of material effect it shows.

Trade fairs are the other main stage. Cersaie, held at BolognaFiere in Italy, reached its 43rd edition from 21 to 25 September 2026, according to Castellón Información. Both companies built their 2026 stands as furnished settings: Pamesa called its 2026 space The Gallery, and Porcelanosa printed a magazine to guide visitors around its stand. Pamesa’s website also keeps virtual tours of its stands at Cersaie and at Cevisama from 2017 to 2022, while Porcelanosa stages its own annual show in Vila-real, which reached its 32nd edition in 2026.

Behind the collections sit corporate pages that read quite differently. They list group companies, plants, acquisitions and leadership teams, and they are often the clearest public record of who owns which brand. This guide relies on those pages only for what the companies say about themselves, and on press reports and encyclopedias for dated facts.

Two names joined in 1990.

Its tiles appear in large buildings abroad, according to Pambianco’s June 2026 report. In Nashville, the Alcove and Prime residential towers designed by Goettsch Partners use Marvel Shine in the lobbies and lounges of Alcove and Boost Stone and Boost Pro at Prime. In Muscat, Oman, the Mandarin Oriental, with interiors by the French designer Xavier Cartron, uses Lims in ivory and grey for the floors of rooms, bathrooms and balconies. The same report listed the Dubai Mall, the Hannover exhibition grounds, the Coex convention centre in Seoul, the Little Caesars Arena in Detroit and Newtown Station in Australia among its projects, and named Marriott, Hilton, Accor and Radisson among its hotel partners.

It also works with architects and designers. With the studio One Works it has developed a parametric 3D ceramic cladding for building facades, shown on two Rome projects nearing completion in 2026 — the C70 office complex and housing on Via del Serafico — Pambianco reported. Italian Wikipedia lists Atlas Concorde among the brands the Milan designer Piero Lissoni works with. Pambianco also reported that the company keeps a team of key account managers for the project channel, with staff in New York, London, Paris, Milan, Dubai and Singapore.

The company does not publish a brand manual on its public pages, and the colours and type in this guide are not taken from its marks. The merged name has stayed in use since 1990, and the Atlas Plan and Atlas Concorde Habitat lines carry it into worktops, furniture and bathrooms.

For a design guide, Atlas Concorde shows how a merged name can become the anchor of a family-run group with many brands. Compare Florim, another tile group headquartered in Fiorano Modenese, and Casalgrande Padana, another tile maker in the Emilian district. For this guide we use a slate blue and a travertine sand with a sans, an unofficial interpretation; no product or logo is reproduced.

Keep Atlas Concorde’s identity on hand — save it to a board in the Made Good inspiration library.