Crypto.com Brand Guidelines: Monaco in 2016, a Bought Domain & the Crypto.com Arena

A Hong Kong start-up that renamed itself after a web address.

Crypto.com did not start under that name. English Wikipedia says the company was founded in Hong Kong in 2016 as “Monaco” by Bobby Bao, Gary Or, Kris Marszalek and Rafael Melo. The BBC, reporting in November 2021, also gave 2016 as the year Crypto.com launched.

The rename came in 2018, when the company bought the crypto.com domain name from a cryptography researcher and professor and took it as its brand, English Wikipedia says. That makes the name unusual among exchanges: the web address is the brand, dot and all, and the company uses it that way across its app, exchange, card and payments products.

The business is now run from Singapore. English Wikipedia says Crypto.com is operated by Foris DAX Asia, a Singapore-based company that is a subsidiary of Foris DAX MT (Malta) Limited, and the BBC described Crypto.com as “a Singapore-based firm” in 2021, whose main business was running an online exchange for trading and storing cryptocurrencies and which had recently launched its own token. Its licences are held country by country through local entities: English Wikipedia lists an Australian Financial Services Licence obtained by buying The Card Group in December 2020, a licence under the EU’s Markets in Crypto-Assets rules in January 2025, money transmitter licences in US states, and, in May 2026, a stored value facilities licence from the Central Bank of the UAE for its UAE entity.

An app, a card, a chain and a lot of sport.

Crypto.com sells several products under one name. Its company website, in November 2026, lists the Crypto.com App for everyday users, a Crypto.com Visa prepaid card, the Crypto.com Exchange for advanced traders, Crypto.com Pay for merchants and the Cronos blockchain, whose token is CRO; English Wikipedia adds a noncustodial DeFi wallet and an NFT marketplace. Since 2025 it has added stock and ETF trading and, in 2026, prediction markets, according to the same source.

Much of the brand’s reach comes through payments partners. English Wikipedia says Crypto.com partnered with Shopify in May 2022 so that merchants on the platform could accept payments in cryptocurrency; with Deutsche Bank in December 2024 for corporate banking in Singapore, Australia and Hong Kong; and with DBS in December 2025 for Singapore dollar and US dollar deposits and withdrawals. In July 2026 Emirates added Crypto.com Pay to its website and app for eligible UAE residents, and in August 2026 Dubai Duty Free introduced it at its stores in Dubai International Airport and online, the same source says.

The name also appears across sport. English Wikipedia lists a sponsorship of the Aston Martin Formula One team in March 2021, a deal with Formula One itself in June 2021, sponsorship of the 2022 FIFA World Cup signed in March 2022, the Australian Football League from November 2022 and the UEFA Champions League from the 2024–27 cycle. In October 2021 the company signed the actor Matt Damon as a brand ambassador. The BBC noted in 2021 a shirt partnership with the Philadelphia 76ers basketball team.

One deal put the name on a building. On 17 November 2021 the BBC reported that Los Angeles’s Staples Center, opened in October 1999 and home to the Lakers, Clippers, Sparks and Kings, would be renamed Crypto.com Arena under a 20-year agreement with its owner, Anschutz Entertainment Group, from Christmas Day 2021 — the venue’s first change of name. In June 2023, after the company announced it would close its US institutional exchange, it denied that the arena would be renamed, English Wikipedia says.

How crypto exchanges present themselves.

Crypto exchanges sell access to something customers never hold in their hands, so their brands are carried by screens, numbers and paperwork. Across the category, wordmarks appear in black, yellow, blue and bright neon tones, and the app screens that exchanges publish in stores and on their own sites put price charts, order books and coin icons at the centre of the picture.

Listing pages form a second layer. Each coin or token an exchange supports gets a page of its own, with a ticker symbol, a chart and a short description, and new listings are announced as news. Alongside them sit proof-of-reserves pages, where an exchange publishes snapshots comparing the assets it holds with what it owes customers, and security pages that explain how funds are stored, for example in internet-connected hot wallets and offline cold storage. The Journal of Accountancy noted in November 2026 that such a proof is a self-prepared, point-in-time comparison rather than an audit.

Regulation shapes the look as much as marketing does. Footers and legal pages list licences and registrations country by country, and the same brand can offer different products, or none, depending on where a visitor lives. Under the EU’s Markets in Crypto-Assets rules, exchanges name the national supervisor that authorised them, and a market exit reaches customers as a dated notice with deadlines for withdrawals.

Two more channels carry the names further. Sports sponsorships put exchange logos on football shirts, tournament boards and arena signs, far from any trading screen. Help centres do the quieter work: guides to identity checks, deposits, fees and withdrawals, written for people new to the product. The guides in this collection look at how individual exchanges put those parts together.

Licences, a hack and a lawsuit, each with a date.

The company has had its setbacks on the record. In January 2022, English Wikipedia says, Crypto.com was hacked; it paused withdrawals after users reported suspicious activity on their accounts, later restored them, and said that no customer funds were lost. In June 2023 it announced the closure of its institutional exchange in the United States, citing low demand, while its main retail service carried on.

Its dealings with US regulators have dates and outcomes. In October 2024 Crypto.com filed a lawsuit against the US Securities and Exchange Commission after receiving a Wells notice, and in 2025 the SEC closed its investigation into the company, according to English Wikipedia. The same source says the company applied to the Office of the Comptroller of the Currency for a national trust bank charter in October 2025 and announced conditional approval in February 2026. In September 2025, its US derivatives subsidiary said the Commodity Futures Trading Commission had approved an amended clearing licence.

User figures come from the company and move fast: the BBC quoted its website in 2021 as giving about 10 million users, and English Wikipedia reports 80 million users as of June 2023.

For a design guide, Crypto.com shows how a bought web address can carry a whole brand, from a phone app and a payment card to the name above an arena door. Compare Coinbase, the US exchange, and OKX, which took its own brand into Formula 1. For this guide we use navy, steel blue and silver with a sans, an unofficial interpretation; no product or logo is reproduced.

Keep Crypto.com’s identity on hand — save it to a board in the Made Good inspiration library.