Dorik Brand Guidelines
A Sylhet template shop that became a website builder.
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Two constants: a deep teal, Doric stone and terracotta palette and a Classical serif register. Abstract homage — not a Dorik product or mark; no interface, logo or template is reproduced.
From templates
Two template makers and a side project.
Dorik is a no-code website builder from Sylhet, in north-east Bangladesh, sold to customers around the world; its website gives the company name as Dorik, Inc. The startup publication Future Startup listed its founders in October 2021 as Mizanur Rahman and Anwar Hussain, and described Dorik as a Sylhet-based startup offering a no-code website building and hosting platform.
The founders came to the product through templates. In an interview with Future Startup published on 26 August 2021, Rahman said he began his career as a developer, working as a freelancer on platforms such as Upwork, and that his own business began in 2014 when he started building website templates; Dorik’s about page says the co-founders have been building websites and templates since 2012. Template customers kept asking for a builder to edit what they had bought, Rahman said, but early attempts failed for lack of technical ability and resources. The pair tried again in 2019, “and this time we realized we could do it.”
Dorik’s about page sets out the sequence that followed. The builder began as a side project in 2019; its first landing page went live in April 2020 to find beta testers; the first paying customer arrived on 4 July 2020, before the public launch; and the platform launched publicly on 10 August 2020 on Product Hunt, where, the company says, it finished second as Product of the Day and gained more than 250 paying customers in its first week. Future Startup gives 2020 as the founding year. Rahman said the first funds came from selling early-bird plans to the first users. His advice to other founders was to launch as early as possible, because real use makes it easier to decide what to build next.
Colour
A name borrowed from a column.
The name comes from architecture. Dorik says it took the word from Doric, one of the three orders of ancient Greek and later Roman architecture, and replaced the “c” with a “k” for easier pronunciation and to make a domain name easier to find. The company describes its mission as building a website platform that is affordable “for everyone around the world.”
Growth, by Rahman’s account in 2021, came first from communities such as Indie Hackers and Product Hunt and then from word of mouth, with the team concentrating on shipping features and on customer support. At the time Dorik had a team of 13 and ran a freemium model in which users could build for free and upgrade for certain features, and Rahman said a blog feature was launching. In October 2021 Future Startup reported that a new version of the product had recently become the number-one product of the day on Product Hunt, and that the platform offered more than 120 UI blocks.
The product has since widened. Dorik’s home page now presents an AI website generator that builds a full site from a typed prompt, writes the text and generates images, alongside a drag-and-drop no-code editor, more than 250 pre-designed UI blocks, a built-in blogging platform, Airtable integration for directories, job boards and shops, and payment links through PayPal, Stripe and Gumroad. For agencies it offers a white-label CMS with a public API, a client dashboard that can carry the agency’s own logo and colours, and client billing. The home page claims more than 100,000 users, without a date.
Reviewers have tested the AI side. Unite.AI, in a review first published on 26 April 2024 and updated in November 2026, described generating a site from a prompt, then restyling colours and fonts across the whole site from an “AI Quick Style” panel before publishing to a dorik.io subdomain or a custom domain; the publication discloses that it may earn commission from links in its reviews.
Typography
How builders present themselves.
Website and portfolio builders present themselves first through their templates. Ucraft’s home page offers more than 120 “designer-made” templates sorted into categories such as business, photography, restaurants and art, and credits each one to a designer on its team; Readymag’s templates, Website Planet reported in May 2026, are grouped into company websites, landing pages, presentations, portfolios, editorials and online stores, and include designs submitted by users.
The editor is the second part of the pitch, and the products differ. Ucraft’s editor works with blocks and elements that snap into a page grid, according to reviews in TechRadar in 2021 and PCMag in 2026, with a separate page of typography, button and layout settings that the company calls Designer Tools. Readymag’s editor is freeform, with elements placed without a rigid grid and detailed type controls such as ligatures, stylistic sets and variable fonts, according to English Wikipedia; Website Planet describes it as layer-based.
Showcase sites made by users do much of the brand’s work. Ucraft keeps a gallery called “Made with U,” and Readymag runs an annual Website of the Year award for projects built on its platform, judged by a jury of designers and art directors, according to English Wikipedia. Plan and feature names follow a similar logic, pairing plain tiers with branded tools: TechRadar listed Ucraft’s paid plans in 2021 as Pro Website, Pro Shop and Unlimited, alongside features such as a logo maker.
Corporate pages on founders and owners vary widely. Ucraft’s about page gives a dated timeline and names its investor, SoftConstruct, but not its founders, while Readymag’s founders and chief executive are named in English Wikipedia and in design-press interviews. This guide sets out what each company says about itself, and what independent dated sources add.
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A classical serif — a nod to the Doric order behind the name. (Specimen set in DM Serif Display, a serif STAND-IN; NOT the Dorik logo.)
Dorik
Backers, a footer and a template catalogue.
Dorik’s about page shows the logos of Long Journey Ventures and AirAngels beneath the line “We are backed by,” without dates or terms. Unite.AI names Mizanur Rahman as chief executive. The same about page ends by saying that the website itself is built with Dorik, without writing any code.
Dorik also belongs to a wider story. In October 2021 Future Startup grouped it with a small number of Bangladeshi software-as-a-service startups selling to both local and international users, helped, the publication said, by the ability to accept international payments through services such as Stripe and PayPal, and it placed Dorik within the broader move towards low-code and no-code software that lets anyone build websites. Rahman told the publication that such tools had existed for decades before the term “no-code” became popular, citing Zapier and Airtable as platforms available long before then, and that the trend was growing rapidly.
The company’s public material is organised around templates, the business its founders started in. The catalogue is sorted into portfolio, blog, personal, business and one-page groups, and the site also carries a public roadmap, a changelog, documentation, tutorial videos and a community forum and a Facebook group. Its blog includes guides to building portfolio, personal and small-business websites.
For a design guide, Dorik shows how a small team from Sylhet turned a template business into a website platform sold worldwide, under a name taken from a classical column. Compare Carrd, a one-page site builder, and Durable, an AI website builder. For this guide we use a deep teal, a Doric stone and a terracotta with a serif, an unofficial interpretation; no product or logo is reproduced.
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Dorik identity set
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