Global Jet Brand Guidelines: Silver Arrows, Geneva & Luxembourg and 35 Aircraft Types

A Geneva and Luxembourg group with offices on three continents.

Global Jet is a private aviation group with its main offices in Geneva and Luxembourg. Its website says it has worked in luxury private aviation “since 2000” and that it is privately owned and still led by its founders. Its Luxembourg operating company has a slightly older root: German Wikipedia says Global Jet Luxembourg was founded in 1999 under the name Silver Arrows, and English Wikipedia also gives Silver Arrows as the former name, with headquarters in Hesperange and a base at Luxembourg Airport. Business Air News described Global Jet in October 2026 as a “Swiss-headquartered private jet operator”; the group’s Swiss company, Global Jet Concept SA, sits in Cointrin, beside Geneva Airport.

The name covers a family of local companies. The website lists offices in Geneva, Luxembourg, Monaco, Paris (at Le Bourget), Madrid, Vienna, Dubai, Hong Kong, the Isle of Man, Guernsey and Aruba, most of them trading as Global Jet followed by a place, and it says the group brings together more than 600 people across ten offices. German Wikipedia, in a fleet note dated June 2017, counted 44 business jets at Global Jet Luxembourg alone. The website itself is published in English, French, Spanish and Chinese.

Global Jet describes its work in four lines: private jet charter and brokerage, aircraft sales and acquisitions, aircraft management, and design and completion management. For commercial flying, its aircraft-management page says it holds three air operator certificates, in Luxembourg, Austria and Aruba, and can also operate commercially under the Spanish and French flags. For private flying it lists registrations that include the Isle of Man, the Cayman Islands, the United States, Bermuda and Aruba, and says it can work under others when an owner asks.

Thirty-five aircraft types under one name.

Management is the core of the group. Its website says it operates more than 35 aircraft types and describes itself as “one of the largest operators in the world,” a description that is the company’s own. It says it manages private and commercial aircraft for international corporations, financial institutions and private families and individuals. Business Air News put a figure on the scale in October 2026: Global Jet, it reported, manages more than 75 aircraft across 35 aircraft types from its Swiss headquarters. The managed-fleet table on the company’s website runs from Airbus ACJ330 and Boeing BBJ 787 airliners to Dassault Falcon and Gulfstream business jets, with a count beside each type.

The charter fleet changes as owners place aircraft with the group. Business Air News reported on 16 October 2026 that Global Jet had added LX-SYN, a 2026 Dassault Falcon 6X delivered new in July, to its charter fleet after a period under private management, giving it two of the type, and that a Bombardier Global 8000 had joined its managed fleet in July and entered charter service at the same time. In September 2026 the company announced, in a release carried by the same magazine, that a Falcon 7X with a three-zone cabin for up to 14 passengers had joined its European-based charter fleet.

The fourth line, design and completion management, is the one closest to design work. In a company article dated 6 July 2020, Global Jet said design and completion had been part of its core activities from the outset, that it had handled more than 40 projects in the twenty years since its first Boeing BBJ VIP aircraft, on types including the A340, A320 and Boeing 767, and that in 2020 it had two VVIP Boeing 787s and one A320 in completion at Lufthansa and Jet Aviation. Its website now describes the role as acting for the owner through aircraft selection, design coordination, the choice of completion centre and project supervision, with more than 25 years of VVIP completion experience behind it.

How operators and FBOs present themselves.

Business aviation companies sell something most visitors will never see in person, so their websites lean on photography and lists. Operators show cabins and aircraft on the ramp, as the companies themselves choose to publish them, and they tend to organise fleet pages by aircraft type — a turboprop, a super-midsize jet, a large-cabin Gulfstream or Bombardier — rather than by destination. Gama Aviation’s charter pages, for example, name individual types from the Citation Mustang to the Gulfstream G550.

FBO networks, the private terminals and hangars that serve business aircraft at airports, present themselves through places. Their websites carry location maps and airport pages that list lounges, crew rest rooms, hangarage, fuel and meeting rooms, often with airport codes and opening hours. Hangars appear as much as aircraft do, because the building is the product: Gama, for one, publishes separate pages for its facilities at Glasgow, Jersey and Sharjah.

Membership and charter programmes are a third strand. Operators describe jet cards, memberships and fixed-rate schemes in their own terms — deposit levels, guaranteed availability, capped hourly rates — and trade titles such as Private Jet Card Comparisons track and compare them. VistaJet, XO and, before its sale in 2022, Jet Edge all built consumer offers around such programmes, and Jet Edge ran branded lounges at Van Nuys and Teterboro.

Ownership changes often. Investment firms, listed groups and larger operators buy and merge these businesses, and a brand can disappear into its parent’s name, as Jet Edge’s operators did when Vista formed Vista America in 2023. This guide records who founded each company, who owns it and how it presents itself, and marks clearly what rests only on the company’s own word.

One name, a place after it.

The identity rests on a single name. The group trades under Global Jet almost everywhere and adds only a place: Global Jet Luxembourg, Global Jet Monaco, Global Jet Austria, Global Jet Middle East. Its homepage leads with the phrase “Luxury Private Aviation” and a count of years in business, closes with a running line of text that reads “Nothing compares to luxury,” and links a 3D virtual tour for several of its offices. The aircraft are presented by manufacturer and type, in a table of counts, rather than as a gallery of individual cabins.

That structure also shapes how the group talks about its work. Each of the four service lines has its own page and its own news, and the company publishes dated articles on charter, sales, management, completion, operations and IT under one news section. Press coverage, such as the Business Air News fleet reports of 2026, is collected on a single media page beside the company’s own releases.

For a design guide, Global Jet shows how one plain name, a place-name suffix for each local company and a fleet table organised by type can hold together a group spread across Europe, the Gulf, Asia and the Caribbean. Compare it with Comlux, a Zurich-based group that also manages large aircraft and completes their cabins, and with Luxaviation, another Luxembourg name in business aviation. For this guide we use a hangar graphite, a wing silver and a lake teal with a classic serif, an unofficial interpretation; no product or logo is reproduced.

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