Groww Brand Guidelines: The Bengaluru Investing App That Listed in November 2025

A mutual fund app from Bengaluru.

Groww is an Indian investing platform based in Bengaluru. News18, reporting on its share listing in November 2025, gave its founding year as 2016, the year that also opens the copyright line on Groww’s own website. Forbes India reported in April 2026 that the business first started in 2017 as a mutual fund investment platform under the brand name Groww, and that it became a stockbroker registered with the Securities and Exchange Board of India (SEBI) in 2020. The two dates describe different steps: the company’s founding and the start of its first service.

The same Forbes India article names four co-founders and the roles they hold: Lalit Keshre, chief executive; Harsh Jain, chief operating officer; Neeraj Singh, chief technology officer; and Ishan Bansal, chief financial officer. The company behind the app is Billionbrains Garage Ventures, which both News18 and Forbes India describe as Groww’s parent. Groww is the consumer brand; Billionbrains Garage Ventures is the company whose shares trade on the exchange.

Groww’s about page sums up its pitch in three words, “Easy. Fast. Transparent.”, and adds that investing in India “was none of the above.” It promises an app that is “super easy to use, lightning fast, and crystal clear,” and lists three values: “Customers First,” “Simple is Beautiful” and “Honesty & Integrity.” In November 2026 the same page claimed more than 50 million customers and more than 1,000 team members; those figures are the company’s own. Forbes India gives the company’s mission as making wealth creation accessible to everyone.

From mutual funds to a listing.

The product range grew outward from mutual funds. According to Forbes India, users can now trade stocks, including shares sold in initial public offerings, alongside derivatives, exchange-traded funds, digital gold and bonds, and can buy mutual funds, among them the company’s own Groww Mutual Fund. The magazine reported that margin trading and commodities were launched in 2025, together with an API trading platform for automated strategies and loans against securities. Groww’s website also lists tools named Groww Terminal, 915 Terminal and Groww Charts.

Two acquisitions widened the business, Forbes India reported. Groww bought Indiabulls Asset Management Company in 2023 to launch Groww AMC, its fund manager, and it bought the wealth adviser Fisdom, now rebranded as W, to serve customers who want advice rather than a do-it-yourself app. The magazine also reported that State Street Investment Management had invested in Groww AMC for a 23 percent stake.

The listing came in November 2025. News18 reported that the company filed draft papers with SEBI under the confidential pre-filing route in May 2025 and received approval in August. The public offer ran from 4 to 7 November and was subscribed 17.6 times, according to both publications. On 12 November 2025, the founders rang the bell at the National Stock Exchange to mark the debut, Forbes India wrote, within eight years of operations, as the magazine put it. In the magazine’s account, Harsh Jain treated the listing partly as a marketing moment: “Suddenly, a lot more people got to know about Groww,” he said.

Both publications measured its scale in active clients on the exchange. News18 called Groww India’s largest stockbroker, with more than 12.6 million active clients and a market share above 26 per cent as of June 2025. Forbes India described the parent as India’s largest direct-to-customer digital investment platform measured by active users on the NSE, and reported that Groww’s brokerage business added about 266,000 active clients in February 2026.

Design and documentation.

Online brokers and trading platforms sell access to markets through a screen, so the screen does much of the branding. Their websites lead with app views and price charts, and many show the same platform on a phone, a tablet and a desktop. Saxo, for example, presents two platforms by name, SaxoInvestor for simple investing and SaxoTrader for its full range, rather than a single product.

The visual language is often restrained. Interfaces come in dark and light modes, numbers are set in clear sans-serif type, and green and blue accents mark rising prices, buttons and links. Wordmarks tend to be short and confident: a single word, two letters or a name with a number, written to sit comfortably in an app icon as well as on a sponsorship board or the name of an arena.

Regulation is part of the page design. Footers carry licence lines that name the regulated companies behind a brand and their supervisors, such as the Financial Conduct Authority in the UK or the Danish Financial Supervisory Authority, and pages for leveraged products carry risk warnings set near the top. IG’s UK website, for instance, names four separate companies behind the one brand in its footer.

Beyond trading, these brands publish a great deal. Product pages explain shares, ETFs, options and, in some markets, savings or pension accounts; education hubs and market commentary aim at newer investors; and listed or bank-owned groups add annual and investor reports and press releases. This guide looks at how each company’s name, ownership and history sit behind that common pattern.

Simple is Beautiful.

Groww’s design story is told mainly in its own words. Its about page says the company tries to keep “making things simpler,” whether in its app, its website or its services, and it lists “Simple is Beautiful” as one of its three values. Forbes India picked out the same thing from the outside, naming the app’s user-friendly interface and the company’s in-house technology as what set it apart.

The tone is plain and customer-facing. The about page speaks directly to the reader, invites “customer-obsessed people” to apply for jobs and asks: “Think you’re customer-focused enough?” In Forbes India, Harsh Jain described the same idea as accountability: “We were always accountable to our customers,” he said, and after the listing, “Our customers have become our shareholders now.” The website footer sets the name in capitals, GROWW, while the about page and the product names use Groww.

The name has stayed short while the business has grown into broking, fund management, wealth advice and credit. Each new line is named after the parent brand — Groww Mutual Fund, Groww AMC, Groww Terminal — except the wealth business, which carries its own single letter, W. The palette here is our own, not Groww’s colours.

For a design guide, Groww shows how a platform that began with a single product can keep a short, plain name and a three-word promise while its range widens. Compare Zerodha, the Bengaluru broker that Forbes India described as the market leader Groww set out to challenge, and Robinhood, an app-first broker in the United States. For this guide we use a deep green, a sage and a pale mint with a sans, an unofficial interpretation; no product or logo is reproduced.

Keep Groww’s identity on hand — save it to a board in the Made Good inspiration library.