Industry Nine is the Asheville maker that machines and anodizes its hubs and aluminum spokes in-house — in vivid color.

Industry Nine follows DT Swiss as the round’s made-in-house node — an Asheville brand that machines its hubs and its unusual one-piece aluminium spokes in a family CNC shop and anodizes them in-house, where the vivid colour is the manufacturing story. Its answer to a round about who owns the wheels and where they are made is a North American one: US-made hubs and spokes, Canadian carbon rims, founder-led.

Its identity is the color is the manufacturing. The in-house machining, the anodized colour and the North American making are the story here. Cut, laced, anodized. The color is the manufacturing.

(Honest notes, so the founding, the ownership and the making are framed accurately, with the US claim qualified. Industry Nine sells hubs, complete wheels and its own aluminium spokes as its heroes, famous for high-engagement hubs and vivid anodized colours; we report its language as the brand’s own. On origin: Industry Nine was founded in 2004 by Clint Spiegel out of a family CNC machine shop in Asheville, North Carolina, and it is privately held and founder-and-management-led. On a notable turn: in June 2025 Industry Nine itself became an acquirer, buying We Are One Composites of Kamloops, British Columbia. On where it is made, the crux: Industry Nine machines its hubs and one-piece aluminium spokes in the USA in Asheville and anodizes them in-house, a genuine US-made story, but its carbon rims are not US-made, being produced in Canada in Kamloops through We Are One, with lower-tier carbon historically sourced overseas, so we say hubs and alloy spokes made in the USA and carbon rims made in Canada, describing it as proudly North American rather than one hundred per cent USA. On the technology: its Hydra hub offers 690 points of engagement, about 0.52 degrees between engagements, among the highest in cycling. Its designs and the Industry Nine name are IP we describe but do not reproduce; there is no single official brand hex, its identity being a full anodized spectrum; these tones are an unofficial interpretation.)

Industry Nine lives in an anodized teal. Click a swatch to copy the hex.

Industry Nine’s identity is in-house, colorful and North American — an anodized teal, an ink, a pale teal, a deep teal, and a paper. The palette leans anodized teal and pale teal: a vivid, machined register that nods to anodized aluminium and a full colour spectrum rather than a loud logo colour. It signals the color is the manufacturing — in-house, colorful and North American. The honest caveat: with no single official brand hex, and the brand built on a full anodized spectrum, these values are one vivid, unofficial interpretation, not first-party colours.

The lesson is a vivid teal signals a colorful, made-in-house identity. Industry Nine’s world is the anodized hub cut in Asheville. For designers, it is a reminder that a vivid teal and a soft pale can carry a colourful, maker brand — a bright tone held as an accent, not a product shot. Because a mid hue can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: credit the 2004 founding by Clint Spiegel and the in-house machining; note the June 2025 We Are One acquisition; qualify the US claim to hubs and alloy spokes with Canadian carbon; and credit the Hydra hub.

The register is an anodized sans — in-house, colorful, North American.

Industry Nine’s identity carries an in-house, colorful, North American spirit — a family CNC shop that anodizes its own colour. An anodized sans captures the mood: clean, bright and machined, the register of a colour-forward maker. Set in an anodized-teal palette, the anodized sans feels vivid and made — exactly the personality Industry Nine carries. It behaves like a made, machined thing rather than a loud logo, mirroring a spoke-radial and a hub-ring. (Industry Nine’s real products and the name are things we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “an anodized-sans brand,” shown here in a stand-in. The type behaves like the brand: in-house, colorful and North American.

Industry Nine stands for the color is the manufacturing.

Industry Nine sits fourth in the round as its made-in-house node. An anodized-teal palette, an anodized sans and in-house machining make one thing — the color is the manufacturing — the whole identity: in-house, colorful and North American. The in-house machining is the pitch, the anodized colour is the signature, and the North American making is the honest frame. The point is a family CNC shop that anodizes its own colour, in a round about who owns the wheels and where they are made.

Put to work, the identity is the brand told straight, the making qualified and the technology credited. A brand in this spirit would credit the 2004 founding and the in-house machining, note the We Are One acquisition, qualify the US claim to hubs and alloy spokes with Canadian carbon, and credit the Hydra hub. A reader in this spirit would keep the facts right: Industry Nine sells hubs, wheels and its own aluminium spokes as its heroes; it was founded in 2004 by Clint Spiegel in Asheville, North Carolina, and is founder-led; it acquired We Are One Composites of Kamloops in June 2025; its hubs and aluminium spokes are US-made and anodized in Asheville while its carbon rims are made in Canada, so it is North American rather than fully US-made; and its Hydra hub has 690 points of engagement. Industry Nine sits after DT Swiss and before Reserve. The honest editorial moves are to credit the founding, to note the acquisition, to qualify the making, and to credit the hub.

For designers and brand-builders, Industry Nine carries the wheel node: make colour the manufacturing — and qualify the made-in-USA to what is documented. The lessons: a brand can make its process its identity, here in-house machining and anodizing; a founding is credited to Clint Spiegel in 2004; a made-in claim is qualified honestly, hubs and aluminium spokes US-made while carbon rims are Canadian, so North American rather than one hundred per cent USA; and a signature technology, the 690-point Hydra hub, is credited. It is also a reminder to stay precise: Industry Nine is the founder-led Asheville maker, US hubs and Canadian carbon — with the palette here one interpretation of a full spectrum. The hook is that integration: Industry Nine machines its hubs and its unusual one-piece aluminium spokes in a family CNC shop in Asheville and anodizes them in-house, so the vivid colour is the manufacturing story, and its Hydra hub packs 690 engagement points, among the highest in cycling. Read that way, Industry Nine is less a single hub than the color is the manufacturing: in-house, colorful, North American. The lesson for a brand is that making colour the process and qualifying the making reinforce each other, and crediting the hub keeps the story earned. Industry Nine made the-color-is-the-manufacturing the identity — proof that an in-house process can anchor a node.

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