Motor Fuel Group Brand Guidelines: Six Fuel Brands, One Charging Name

A small network and a run of purchases.

Motor Fuel Group, which trades as MFG, runs petrol stations across the United Kingdom from a head office in St Albans, Hertfordshire. Its operating company, Motor Fuel Limited, was incorporated on 16 August 2004, according to the Companies House register, which lists its business as the retail sale of automotive fuel in specialised stores. The group dates its present form from 22 December 2011, when, its website says, the business was acquired by a new management team led by the chief executive William Bannister.

At that point the network was small. English Wikipedia puts it at about 48 sites, trading under the fuel brands of the major oil companies, among them BP, Shell, Esso and Jet. Growth came through purchases. In October 2014 MFG bought the retail assets of Murco Petroleum, and in April 2015 it took on 90 Shell-branded stations, the company says. In July 2015 the American private equity firm Clayton, Dubilier & Rice, known as CD&R, became its investor, in a transaction the company describes on its history page.

Smaller deals followed in 2016 and 2017: Synergie Holdings in the north-west of England, with 19 stations; Roadside Group in the north-east, with 10; nine stations from Manor Service Stations of Macclesfield; and 14 from the Golden Cross Group. The largest step of the decade came at the end of February 2018, when MFG announced the purchase of MRH, another independent forecourt operator, bringing nearly 500 stations into its network. That deal also brought a wholesale and retail fuel business in the Channel Islands, which trades under the Roberts, PDJ and GPD names, according to MFG. Further purchases added stations in the south-west of England in 2019, six forecourts in the Lake District in December 2020 and a group of sites from BP in January 2021.

Morrisons forecourts and a supermarket partner.

The next big change came from a supermarket. CD&R also owns Morrisons, the Bradford grocer, and on 30 April 2024 Retail Gazette reported that Morrisons had completed the sale of its forecourts business to MFG. The deal covered 337 Morrisons petrol stations and about 400 further sites in the grocer’s car parks, which MFG says it bought for electric-vehicle charging development. As part of what the companies called a “new strategic partnership,” Morrisons took a 20% stake in MFG and agreed commercial and supply deals, Retail Gazette reported.

The ownership shifted again in 2025. According to the law firm Paul, Weiss, which advised the buyers, funds managed by affiliates of Apollo acquired a minority stake in MFG from CD&R, alongside other investors, through a new special purpose vehicle; the firm announced the completion on 19 September 2025. English Wikipedia continues to list CD&R as the owner, with Morrisons holding its fifth.

Today MFG describes itself as “the UK’s largest independent forecourt operator,” with around 1,200 sites across its MFG and Morrisons forecourt networks. It runs them on a franchise model, under which contract managers operate individual stations as their own businesses, the company says. MFG stations operate under the fuel brands of BP, Shell, Esso, Texaco, JET and Murco, it says, alongside its own charging brand, EV Power; it also recruits independent dealers to the Murco name.

The shops follow the same partner pattern. MFG lists convenience formats including Londis, Budgens and Morrisons Daily, and food-to-go partners such as Greggs, Pret, Subway and Burger King, with Costa Express coffee machines, parcel lockers and valeting. In 2022, its website says, it added eight Pret units, 21 Greggs and its first Burger King. In May 2026 Greggs began trialling its first Greggs Express, a compact self-service unit, at MFG’s Glasgow Airport station in Paisley, with more units planned across MFG forecourts, MFG announced.

How forecourt groups present themselves.

Fuel retailers rarely present a single face. Many forecourt groups run their stations under oil companies’ brands while building names of their own in the shop and the charging bay. Motor Fuel Group, the British operator, says its stations trade under six fuel brands — BP, Shell, Esso, Texaco, JET and Murco — alongside its own EV Power charging brand. In the United States, the British-founded EG Group renamed itself in 2026 after Cumberland Farms, its largest American store banner, and plans to convert hundreds more stores to that name, C-Store Dive reported.

Inside, the convenience store and the food-to-go counter carry much of the offer. MFG lists Londis, Budgens and Morrisons Daily shops alongside Greggs, Pret, Subway and Burger King, and in May 2026 hosted the first trial of Greggs Express, a compact self-service unit. Cumberland Farms plans to take Krispy Krunchy Chicken to 500 locations by 2030 and is piloting its own Maxi Fresh Bakery in Germany, according to the same publication.

Apps and maps do much of the remaining work. MFG’s Connect app lets drivers start and pay for charging sessions, and the station finder on its website covers both fuel stations and charging hubs. Coen Markets, the Pittsburgh-area chain that Cumberland Farms agreed to buy in March 2026, describes its Club Coen loyalty programme as part of its growth. In Australia, Ampol’s completion of its purchase of EG Australia in July 2026 came with plans for a wider rollout of the Woolworths Everyday Rewards programme across the sites, according to a TipRanks summary of Ampol’s announcement.

Charging is the newest addition. MFG announced plans in March 2021 for ultra-rapid chargers across 500 sites, said in July 2025 that it had passed 1,000 ultra-rapid bays, and since May 2026 has offered Plug & Charge across most of its network through Octopus Electroverse. The guides in this group set out what each company publishes about those formats, and what independent sources record about who owns them.

A charging brand of its own.

The one brand MFG owns outright on its forecourts is EV Power, its electric-vehicle charging network. In March 2021 the company announced plans for 2,800 ultra-rapid chargers of 150kW across 500 sites over ten years. In July 2025 it said it had passed 1,000 ultra-rapid charging bays across about 170 hubs, four years after starting the programme, and set a target of about 3,000 ultra-rapid chargers of 150kW, 300kW and 400kW at about 500 sites by the end of 2030. It is also installing rapid charging hubs in Morrisons supermarket car parks; in October 2026 it said these covered nearly 300 Morrisons supermarkets.

The charging brand has its own digital layer. Drivers can start and pay for a session through the MFG Connect app or pay by card at the charger, the company says, and since May 2026 compatible cars can use Plug & Charge across 95% of the EV Power network through a partnership with Octopus Electroverse, so that the car and charger identify each other when the cable goes in. A station finder on MFG’s website covers both its fuel stations and its charging hubs.

For a design guide, MFG shows how a large forecourt operator can work almost entirely through other companies’ brands — oil companies on the canopy, grocers and food chains in the shop — while building one identity of its own around charging. Compare BP, one of the six fuel brands on MFG stations, and EG Group (renamed Cumberland Farms in 2026), the Bury-founded forecourt group that grew through a similar run of purchases. For this guide we use a forecourt deep blue and a charge green with a sans, an unofficial interpretation; no product or logo is reproduced.

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