Atlante Brand Guidelines: NHOA’s 2021 Fast-Charging Network & Bertone-Signed Stations

A 2021 plan from NHOA and Free2Move eSolutions.

Atlante began as a project. In July 2021 the energy-storage company NHOA and Free2Move eSolutions, NHOA’s joint venture with Stellantis, announced a fast-charging network for southern Europe, the Italian news agency ANSA reported. It was to be open to every driver, with preferential access for Stellantis customers, and planned for Italy, France, Spain and Portugal. According to the Portuguese site Autonews in November 2021, NHOA would develop and invest in the network as owner and operator, while Free2Move eSolutions supplied the charging hardware and software; the first fast-charging station had opened in Piedmont in mid-October. Atlante’s own press releases date that first station to October 2021. At that stage, Autonews reported, the plan named charger outputs of 100 kW to 175 kW, and 700 candidate sites had been identified, about a tenth of them already in development, mostly in Italy.

NHOA was itself a renamed company. In April 2021 the French energy group Engie agreed to sell a 60.5 percent stake in Engie EPS to the Taiwanese group TCC, Il Messaggero reported, with Engie EPS due to take the NHOA name once the sale closed. Atlante now describes itself as a fully owned company of TCC Group Holdings, and the trade site energynews.pro called it a TCC subsidiary in November 2026. The operating company, Atlante S.r.l., is based in Milan, and its website lists country heads in Lisbon, Paris, Barcelona and Milan.

The network has grown in steps the company has announced itself. In July 2025 Atlante said it had passed 1,000 stations and more than 3,500 charging points across Italy, France, Spain and Portugal, with Switzerland next; a later press release marks its first ultra-fast station in Switzerland. By October 2026 its press boilerplate cited 1,200 stations in five countries, and in November 2026 its website listed 4,761 charging points online.

A station look signed by Bertone Design.

Atlante puts the station itself at the centre of its identity. The company says the appearance of its stations is signed by Bertone Design, which it calls the most iconic Italian design agency, and it offers site partners the “Bertone Design concept” as a way to make a location distinctive. Where space allows, it says, stations add solar canopies and battery storage and are tied into local microgrids. The original 2021 plan already described the network as vehicle-grid-integrated, combining the grid connection with renewable power and storage, ANSA reported.

The charging hardware comes from outside suppliers. Atlante says it chooses chargers project by project from makers such as Alpitronic, Starcharge and Wallbox, with ratings from 60 kW up to 300 kW, and that it builds modular sites that can run from small to large. Its July 2025 milestone release described a new flagship station on Milan’s Via Gentile decorated with a pattern recalling the Green Gems of its loyalty programme, with plans to add an EnergyArk storage unit made by its parent, TCC Group Holdings.

The digital layer carries the same voice. The myAtlante app and RFID card give access to the network, the Green Gems scheme turns each kilowatt-hour charged into credit for later sessions, and the Atlante Go subscription bundles access in France. Its stations also appear in third-party apps and maps — the company names Chargemap, Electromaps and Google Maps among them — and it says drivers can pay through apps, RFID cards or bank cards, with customer support around the clock. Atlante is a member of ChargeLeague with Electra, Fastned and IONITY, according to its 2026 press releases; in July 2025 it referred to the same group of networks as the Spark Alliance. Its about page calls the staff “Atlanters” and lists four values — Pure Energy, Pioneering Innovation, Sustainable by Nature and Passion for People — each written up in the first person plural.

Design and documentation.

EV charging networks sell something drivers cannot see: electricity delivered in a car park or at a service area. Their identities therefore lean on what can be pictured — the charger units, the buildings and shelters around them, the app and the network map — and on the names they give to different kinds of site. Gridserve, for example, sorts its network into Electric Forecourts®, Electric Super Hubs on motorways and Electric Retail Hubs, while Osprey defines a hub as a site with six or more ultra-rapid bays.

Hardware is often shown by name. Networks publish the makers of their chargers and the power ratings they quote for them: Osprey lists units from Circontrol, Wallbox, Tritium and Kempower on its chargers page, and Gridserve has installed ABB units capable of 400kW at its newer sites, according to Transport + Energy. Speeds in this guide are given only as each network or a dated report states them.

The app and the map carry much of the brand. Network maps use colour as a key — Osprey’s marks its fastest sites with orange pins — and apps handle payment, receipts and membership schemes; in 2026 Osprey added a feature that starts a charge as soon as a car is plugged in. Photographs of hubs and forecourts illustrate the networks’ news pages and the partner announcements carried by the trade press.

The other audience is the landlord. Gridserve and Osprey both keep pages for landowners and partners, because their sites are hosted by supermarkets, retail parks, pubs, councils and motorway service areas. This guide sets out what can be checked about each network — who founded it, who owns or funds it, and how it names and presents its sites — and marks clearly what rests on a company’s own word.

Partners who own busy places.

Most of Atlante’s partners own or run busy places. Its July 2025 release named sites at Rome Fiumicino, Milan Linate and Malpensa and Turin airports, service areas on the VINCI Autoroutes network in France, Pingo Doce stores in Portugal and Aldi supermarkets in Spain; in Portugal, the same release said, close to 1,000 charging points were already active and linked to the national Mobi.e network through the myAtlante app. On 13 May 2026 it announced a partnership with the Portuguese operator Powerdot that brought Powerdot’s French network into the myAtlante app, the Green Gems scheme and the Atlante Go subscription, with both companies saying they would keep competing. The company says it is developing the largest fast and ultra-fast charging network in southern Europe and that its stations run on 100 percent renewable electricity; both are its own claims. It also describes itself as the preferred network partner of the Stellantis group, an echo of the project’s 2021 origins alongside Free2Move eSolutions.

For a design guide, Atlante shows how a charging network can make the station the brand: a canopy and housing signed by a named Italian design house, solar panels and storage where a site allows, and a loyalty scheme whose gem motif can turn up on the station itself. Compare IONITY and Fastned, its ChargeLeague partners, and Powerdot, its partner in France. For this guide we use a forest green, a leaf green and a warm stone with a geometric sans, an unofficial interpretation; no product or logo is reproduced.

Keep Atlante’s identity on hand — save it to a board in the Made Good inspiration library.