Ocyan Brand Guidelines: Odebrecht Óleo e Gás Renamed, Brazilian FPSOs & an EIG Owner

An Odebrecht business renamed after a restructuring.

Ocyan is an offshore oil and gas services company based in Rio de Janeiro. Until January 2018 it was called Odebrecht Óleo e Gás, or OOG, the oil and gas arm of the Odebrecht group, the conglomerate founded in Salvador, Bahia, in 1944 by Norberto Odebrecht. English Wikipedia lists Odebrecht Oil and Gas among the group’s subsidiaries and describes it as a business that operated drilling rigs and provided integrated services to the oil sector. In a release of December 2023 the company put its own record in offshore services at 23 years, and its website today says it has worked for the upstream oil and gas sector “for decades.”

The new name followed a difficult period. Petronotícias reported on 15 January 2018 that OOG had announced its new name and brand that Monday, describing the change as part of a cycle of renewal after its financial restructuring. At the end of 2017, the trade site said, the company had completed an out-of-court restructuring, known in Brazil as a recuperação extrajudicial, issuing new debt securities backed by its drilling projects. The report quoted the company’s president as saying the restructuring was complete, that its assets were performing well, and that a compliance system had been strengthened. It opened by observing that, before the Lava Jato investigation, the Odebrecht name had stood for a successful Brazilian brand.

The same report said the name, the new brand and its “brand platform” were created in partnership with the consultancy Interbrand.

The parent group changed as well. English Wikipedia says the US Department of Justice fined Odebrecht S.A. in 2016 under the Foreign Corrupt Practices Act, that the group filed for a court-supervised restructuring of its debts in June 2019, and that it renamed itself Novonor in December 2020. Those outcomes concern the parent company. Ocyan’s own website describes an anti-bribery compliance programme and says the company gained ISO 37001 certification in 2021 and was recertified in 2025.

FPSOs, a TLWP, subsea work and Macaé.

Ocyan describes itself as the only Brazilian operator of FPSO units, the floating production, storage and offloading vessels used on Brazil’s offshore fields. Its production business runs through Altera&Ocyan, a joint venture with Altera Infrastructure, which the company says has existed since 2011.

The company’s production page names one unit of its own, the FPSO Pioneiro de Libra, which entered service in 2017 for the long-duration test on the Libra block, which Ocyan calls one of the largest pre-salt oil accumulations in Brazil; the company gives its capacity as 50,000 barrels of oil a day in about 2,400 metres of water. The FPSO Cidade de Itajaí was built at the Jurong yard in Singapore, arrived in Brazil on 29 December 2012 and began production on 16 February 2013 on the Baúna field in the Santos Basin, a release of February 2022 says. It was the first vessel the joint venture operated, and it has worked for the Australian company Karoon since contracts were signed in November 2020.

In June 2022 Altera&Ocyan signed a five-year contract with 3R Petroleum to run the P-61 and P-63 platforms on the Papa-Terra field in the southern Campos Basin, which the company said was the first time it would operate another firm’s assets without owning them. P-61 is a tension leg wellhead platform, which Ocyan says is the only one of its type installed in Brazil. The website now lists the pair as the TLWP 3R-2 and FPSO 3R-3 of Brava Energia. Counts vary with the date: in December 2023 the company said it operated four offshore units, and its current profile says two.

Beyond production, Ocyan’s subsea unit removes flexible lines and umbilicals from deepwater fields, including work linked to the FPSO Cidade do Rio de Janeiro and FPSO Cidade de Rio das Ostras in the Campos Basin and the FPSO Piranema off Sergipe and Alagoas; the company calls this the first deepwater subsea decommissioning project in Brazil. It also works on the revitalisation of the Campos Basin gas network through a consortium with Mota-Engil, and says it has long experience chartering and operating pipelay support vessels.

A services and technologies business, based in Macaé, offers engineering, fabrication, inspection, maintenance, repair and painting for offshore operators. Ocyan also runs Nexio, a digital solutions hub set up with the consultancy Elogroup. Its drilling business was separated from the company in a spin-off in June 2023, according to a company release of July 2024.

How floating-production owners present themselves.

Companies that own and run floating production units rarely sell to the public, so their identities live in a small set of places: the photograph of a unit at sea, the fleet or project page, and the investor section. The unit is usually the hero image. A floating production, storage and offloading vessel, a floating storage unit or a floating LNG design is shown whole, in open water or alongside an integration yard, often as a rendering before the hull exists and as a photograph once it is on station.

Fleet and project pages do much of the identity work. Units are listed by name, field and country, and many names follow a house pattern, so a list of projects reads as a record of where the company has worked. Counts of units in operation, completed projects and years of operating experience are given as dated figures on “at a glance” pages, and they change from year to year as units are sold, redeployed or retired.

Standardised hull programmes have become part of the story. SBM Offshore describes its Fast4Ward programme as a generic new-build hull with a catalogue of topside modules, and its hulls are numbered in sequence, as with the seventh, MPF7, reported by Offshore Energy in 2026. Programmes like this give a company a repeatable product to show, rather than a series of one-off conversions, and the language around them leans on standard designs, modules and delivery schedules as the companies describe them.

The investor pages complete the picture. Annual and integrated reports, results presentations, shareholder lists and financial calendars sit next to newsroom image libraries, and the same unit photographs reappear across them. For a designer, the useful lesson is restraint: a short corporate name, a consistent naming system for assets, and large, plain images of the units themselves carry most of the visual identity.

A new owner and a new president.

Ocyan’s ownership changed in 2024. On 28 December 2023 the US investor EIG announced that it had signed definitive agreements with Novonor and Brazil’s development bank, BNDES, to buy Ocyan Participações S.A. The deal closed in April 2024: InvestNews, publishing a Bloomberg report on 10 April 2024, said EIG had completed the acquisition of the company formerly known as Odebrecht Oil and Gas that week, with its partner Lake Capital. EIG’s plan, its head in Brazil told Bloomberg, was to build Ocyan into a major national player in offshore oil services over five to seven years.

The company’s governance page now describes Ocyan as a privately held corporation controlled by an investment fund in EIG’s portfolio and by Lake Capital Investimentos, the asset-management arm of Lakeshore Partners. Its board has five members appointed by the shareholders, two of them independent. In April 2025 Rodrigo Lemos, who joined the company in 2005 and had run its offshore production area from 2010 to 2021, became president. In December 2023 the company said it had more than 3,000 employees.

The website presents Ocyan through three business lines — offshore production, subsea, and services and technologies — with a fourth unit for new energies such as offshore wind and carbon capture.

For a design guide, Ocyan shows how a company can step out from under a damaged parent name by commissioning a new one and keeping its operating record intact. Compare Petrobras, Brazil’s state-controlled oil company, and Altera Infrastructure, Ocyan’s partner in floating production. For this guide we use a deep teal, sea-foam and a lagoon green with a rounded sans, an unofficial interpretation; no product or logo is reproduced.

Keep Ocyan’s identity on hand — save it to a board in the Made Good inspiration library.