Osprey Brand Guidelines: Engenie’s 2020 Rename, Ultra-Rapid Hubs & a Coloured Map Key

A London start under another name.

Osprey Charging Network began under a different name. The company says it “started life as Engenie Electric Vehicle Rapid Charging, founded in London in 2016,” with the aim of offering public rapid charging with little effort for drivers and for the landlords who host the chargers. Companies House records the legal company as incorporated in March 2013 under the name Engenie Ltd, so the company existed on paper before the year it gives for its founding.

Its first contract, by its own account, came in 2016 from Cheshire East Council: six rapid charge points across three council car parks. A charger in a town car park in Fleet, in Hampshire, followed soon after. In 2018, the company says, the bank Investec invested in the business, which allowed it to install 50kW rapid chargers, and Ian Johnston joined as chief executive. Late that year it signed partnerships with the property investor M7 Real Estate and the pub group Marston’s, which opened retail and pub car parks to its chargers.

In 2019 Cube Infrastructure Fund II, a European infrastructure fund, made an investment commitment in the company, according to Osprey’s own announcement. Later that year, working with Transport for London, it opened a rapid charging hub at Stratford, which it describes as the first in London. In 2020 it added chargers at ten retail parks through a partnership with Brookhouse Group and twelve rapid charging stations in Cardiff city centre with Cardiff Council, and installed its hundredth charger on Marston’s sites.

The name changed in late 2020. Companies House shows that the company kept the name Engenie Ltd until 8 October 2020, when it became Osprey Charging Network Ltd; the company says the new name was chosen to represent “power, speed and clean air” and to give the network a distinctive, recognisable name. Its registered office is now in Canterbury, in Kent.

Hubs, hardware and a map key.

From 2021 the company turned towards larger sites. That year it announced a plan for more than 150 high-powered charging hubs across the UK and, it says, opened the first of them with dynamic load-balancing, which shares the available power between the cars plugged in. Osprey defines a hub as a site with six or more ultra-rapid charging bays, and says it has more than 70 of them across Great Britain, at retail parks, supermarkets and on major routes.

In 2022 it opened what it calls its first flagship hub, at Marston’s Paisley Pear in Scotland, an expanded two-charger site that it describes as accessibly designed, with wider bays, no kerbs and spring-loaded cables. It also signed up to ChargeSafe, an industry rating scheme, and says it was the first network operator to do so. In 2023, by its own account, it doubled its network to 800 chargers in nine months and opened a large hub at Salmon’s Leap, in Buckfastleigh, Devon.

Osprey says it is “independent of any particular hardware.” Its chargers page names units from four makers: the Circontrol Raption, the Wallbox Supernova, the Tritium RTM75 and the Kempower S-Series, the last rated by Osprey at up to 150kW or 300kW. It says it has more than 1,500 rapid charging bays at more than 400 sites across Great Britain, just over half of them ultra-rapid at 150kW or more, and that every rapid site offers the CCS connector, with CHAdeMO at most of them. Its network map uses coloured pins as a key: orange for sites of 150kW or more, yellow for rapid sites and teal for a handful of slower AC sites.

Software is part of the offer too. In September 2026 Transport + Energy reported the launch of Osprey Go, an Autocharge feature that lets drivers plug in and walk away, with charging starting automatically and off-peak prices applied; the company said it was built in-house on its own software platform, Osprey Iris, and tested with a group of drivers before its wider release.

Design and documentation.

EV charging networks sell something drivers cannot see: electricity delivered in a car park or at a service area. Their identities therefore lean on what can be pictured — the charger units, the buildings and shelters around them, the app and the network map — and on the names they give to different kinds of site. Gridserve, for example, sorts its network into Electric Forecourts®, Electric Super Hubs on motorways and Electric Retail Hubs, while Osprey defines a hub as a site with six or more ultra-rapid bays.

Hardware is often shown by name. Networks publish the makers of their chargers and the power ratings they quote for them: Osprey lists units from Circontrol, Wallbox, Tritium and Kempower on its chargers page, and Gridserve has installed ABB units capable of 400kW at its newer sites, according to Transport + Energy. Speeds in this guide are given only as each network or a dated report states them.

The app and the map carry much of the brand. Network maps use colour as a key — Osprey’s marks its fastest sites with orange pins — and apps handle payment, receipts and membership schemes; in 2026 Osprey added a feature that starts a charge as soon as a car is plugged in. Photographs of hubs and forecourts illustrate the networks’ news pages and the partner announcements carried by the trade press.

The other audience is the landlord. Gridserve and Osprey both keep pages for landowners and partners, because their sites are hosted by supermarkets, retail parks, pubs, councils and motorway service areas. This guide sets out what can be checked about each network — who founded it, who owns or funds it, and how it names and presents its sites — and marks clearly what rests on a company’s own word.

“People. Places. Planet.”

The company’s backers are documented in the trade press. In July 2025 Transport + Energy reported that a group of lenders — Novuna Business Finance, part of Mitsubishi HC Capital UK, Société Générale, Aldermore and the UK Government’s National Wealth Fund — had provided senior debt facilities to fund more hubs, and that Osprey kept the support of its original equity investors, Cube Infrastructure Fund II and Investec Bank. The same magazine described Osprey as one of the UK’s largest public EV charging networks.

Its own size claims move quickly. In January 2025 it told Transport + Energy that it had more than 1,300 charging bays and was the UK’s third-largest open rapid network; in December 2025 it said it would end the year with more than 1,500 rapid and ultra-rapid charge points, after adding 20 hubs with 200 bays during the year, and that this made it the second-largest network of its kind in the UK. Those rankings are the company’s own. Its partners include Legal & General, whose ReAssure property portfolio chose Osprey for ultra-rapid charging at six retail and leisure parks, Transport + Energy reported in January 2025. The awards Osprey lists include Transport + Energy’s rapid-charging network award in 2023 and 2024.

The brand speaks in a light voice. Its footer slogan is “People. Places. Planet.”, and it promotes its app with the pun “Don’t worry, be App-y.” The bird name itself was picked, the company says, to suggest power and speed.

For a design guide, Osprey shows how a charging network can rename itself mid-growth and build an identity around hubs, a coloured map key and a playful tone. Compare Gridserve, another British ultra-rapid network, and bp pulse, another British network that changed its name as it grew. For this guide we use a deep teal and a signal orange with a sans, an unofficial interpretation; no product or logo is reproduced.

Keep Osprey’s identity on hand — save it to a board in the Made Good inspiration library.