Proxify Brand Guidelines: A 2018 Stockholm Network of Vetted Remote Developers

A serial founder and a company with no offices.

Proxify was founded in Stockholm in 2018. Dagens industri, the Swedish business daily, reported in June 2022 that the serial entrepreneur Viktor Jarnheimer founded it, after earlier ventures that included the driving-licence site körkortsjakten.se, Albacross and the education company Wickleby Education. In a December 2023 profile the same newspaper described him as one of four founders. Silicon Canals, reporting in November 2025, also gave 2018 as the founding year and named Anton Jarnheimer as chief product officer.

The idea, as Dagens industri summarised it in 2022, was to match European companies with developers working remotely. Jarnheimer told the paper that Proxify had no offices, which let it judge developers on their skills rather than on where they lived, and that its developers came from 70 countries. In the December 2023 profile the figure he gave was 90 countries. He said he had worked with programmers in other cities in his earlier companies, and that this experience gave him the idea for the business.

According to the 2023 profile, Proxify started out by placing adverts on LinkedIn, Instagram and niche IT forums. In June 2022 it carried out a new share issue in which the Swedish investment company Bywit, already a shareholder, was the investor, Dagens industri reported. Jarnheimer said at the time that the business was growing faster in the DACH region, the Benelux countries and the United States than in Sweden, and that building a brand in those markets was an important part of its development. The new money, the paper said, was to speed up expansion inside and outside Europe, and the company would keep investing heavily in its own product.

Vetted, remote and in the client’s time zone.

Proxify describes itself in a phrase that Silicon Canals repeated in November 2025: a network of vetted remote software, data and AI professionals. In the December 2023 Dagens industri profile, Proxify was said to have about 60 talent scouts in Eastern Europe, Canada, the United States and South America, who interview candidates, set coding tests and run trial assignments. Jarnheimer told the paper that the company’s database held a million hours of tests and interviews, which it compares, with the help of AI, against the developers who had done well for its clients.

Time zones shape the offer. The same profile said Proxify places developers in the same time zone as the client: those working for European customers came mainly from Eastern Europe, and those working for American customers mainly from South America. The United States had been a market for about a year at that point, and Jarnheimer said it was the region growing fastest. He also told the paper that Proxify received around 20,000 unsolicited applications a month, and that his aim was for companies in Europe and the United States to compare their own candidates with Proxify’s whenever they recruit. In the same interview he described the model as a lasting way for companies to build technical teams, because it does not limit them to talent within their own network.

Recognition came from the Swedish business press. In 2023 Dagens industri named Proxify the year’s international Gazelle in its Gasell awards for fast-growing companies, and listed it twelfth in the national ranking, with Stockholm as its home town. The profile described the business plainly as remote placement of programmers around the world.

In November 2025 Silicon Canals reported a partnership with P10Y, a developer performance-analytics company built on research from Stanford University. Proxify said the arrangement lets clients see engineering performance signals without screenshots or keystroke monitoring, and it gave its own figures of more than 2,500 client companies and professionals in more than 90 countries. The company added that developers would be recognised for their actual contributions, and that the same data would support coaching and feedback while keeping their privacy intact.

Design and documentation.

Tech-talent networks and developer marketplaces sell access to people, so their identities lean on a few recurring ideas: the size of a pool, the reach of a map and the rigour of a test. Andela says its network speaks more than 300 languages and that more than 650 organisations have built with it; Turing’s website counts more than 5 million domain experts. Such figures are the companies’ own, and they move quickly: in December 2021 Turing told TechCrunch it had 1 million engineers and developers, and in March 2025 it said it worked with some 4 million coders.

Vetting usually gets a name of its own. Turing called its platform the “Talent Cloud,” and Andela later launched the Andela Talent Cloud. English Wikipedia describes Andela’s technical, soft-skills and leadership assessments feeding a “match fitness score,” and Andela has bought assessment and practice tools such as Qualified and Codewars, which it presents as a source of behavioural data from millions of developers.

The matching itself tends to be described as a sequence. TechCrunch wrote in 2021 that Turing used AI to source, evaluate, hire, onboard and then manage engineers remotely, and in the same year described Andela as evaluating technical and soft skills before matching engineers with the teams they fitted most closely.

Corporate pages put founders, investors and milestones up front. Andela’s about page runs a dated timeline of funding rounds, cohorts and acquisitions, illustrated with photographs of its own events, and introduces its leadership team; Turing’s company page lists its two co-founders by title. This guide sets out what can be checked about each company, separating dated reporting from what the company says about itself.

A name with an older namesake.

The name needs care. English Wikipedia uses “Proxify” for an older and unrelated anonymising web-proxy service, which sat on a different web address; the Stockholm talent network trades under a .io address. Anyone searching for the company’s history will meet both, and the two have nothing in common beyond the word.

Proxify’s voice is built on a short list of words: vetted, remote, network. Its chief executive has framed the brand against the habits of traditional IT staffing. In the November 2025 Silicon Canals report he said the staffing industry had relied on blind trust for too long, and the company presented the P10Y partnership as a way to end what it called the “black box” approach, where clients are promised strong engineers but see little of how the work is delivered.

The 2023 profile gives the human side of the same message. Jarnheimer said he was frustrated that programmers abroad were often assumed to be weaker, and that skilled developers can be found anywhere; Proxify’s aim, he said, was to give them the opportunities they deserve while they stay where they live.

For a design guide, Proxify shows how a talent network can make process itself the brand, with vetting, time zones and measurement doing the work that a showroom does for a product company. Compare Toptal, another vetted network of remote developers, and Lemon.io, a marketplace that grew from Eastern European developers. For this guide we use a deep pine, a mint and a frosty white with a geometric sans, an unofficial interpretation; no product or logo is reproduced.

Keep Proxify’s identity on hand — save it to a board in the Made Good inspiration library.